Klaviyo retention marketing

Own the channel. Own the revenue.

Klaviyo specialists for ambitious consumer brands. We turn email, SMS, push and reviews into owned revenue that compounds, on a customer data platform you control.

For most consumer brands, owned channels should drive a quarter to a third of revenue. We build the flows, segments and Klaviyo AI that get you there, and hold the inbox placement that makes it real.

KlaviyoB2Cconsumer brands, done right
Email + SMSpush, reviews and WhatsApp
Top 10martech agency, globally
30+Klaviyo cases
Klaviyo, the platform we specialize in
Autonomous B2C CRM IDC MarketScape Leader 2025 205,000+ brands, 100+ countries Composer, the marketing agent RCS for Business, live K:Social social marketing 24/7 AI Customer Agent Strategic Google partner $1.2B revenue, +32% G2 category Leader Autonomous B2C CRM IDC MarketScape Leader 2025 205,000+ brands, 100+ countries Composer, the marketing agent RCS for Business, live K:Social social marketing 24/7 AI Customer Agent Strategic Google partner $1.2B revenue, +32% G2 category Leader
From live to compounding

Live in weeks. Compounding in months.

We do not start with a big rebuild. We get the money flows live fast, then layer on data and AI as the revenue grows.

01
Weeks 1 to 2

Audit and setup

A full Klaviyo audit, ecommerce integration, and the deliverability foundations, SPF, DKIM, DMARC and warm-up, that get you into the inbox.

02
Weeks 2 to 4

The money flows

Welcome, abandoned cart, browse, post-purchase and win-back live, so revenue starts compounding while you sleep.

03
Weeks 3 to 6

Grow the list

Sign-up forms and an omnichannel calendar across email, SMS, RCS and push, all feeding first-party data back in.

04
Ongoing

Segment and optimize

Advanced segments, Klaviyo AI and continuous testing, tuned to repeat purchase and lifetime value.

Plug in, don't rebuild

Klaviyo plugs straight into your stack.

Klaviyo is built to connect, not to be re-platformed. It ships with over 350 pre-built integrations, most of them one-click and syncing both ways in real time, so your store, subscriptions, reviews and helpdesk feed one customer profile without a developer project.

That is why we get the money flows live in weeks, not a six-month rebuild. The data is already flowing on day one.

KlaviyoKlaviyo + Shopify Flagship native integration

Shopify and Klaviyo are strategic partners, Shopify has invested in Klaviyo, and the connection is the deepest on the platform. Orders, checkouts, catalog, Shopify Markets and real-time browsing behaviour sync automatically, both ways, with native support for multi-market catalogs and pricing. You connect it in a few clicks, not a project.

+73%revenue growth over three years for brands using Klaviyo and Shopify together, per IDC.
One-click installsOver 350 pre-built integrations. No developer team and no custom build for most apps.
Two-way, in real timeData flows both directions and stays in sync automatically, so profiles are always current.
Live in daysOne customer profile across store, subscriptions, reviews and support from day one.
Ecommerce platforms Shopify first
ShopifyShopify PlusAdobe CommerceBigCommerceWooCommerceSalesforce Commerce CloudWixSquarespacePrestaShopcommercetools
Subscriptions
RechargeSkioBoldSmartrr
Reviews and UGC
OkendoYotpoJudge.meStampedFera
Loyalty and referrals
LoyaltyLionSmile.ioYotpo LoyaltyFriendbuy
Helpdesk and support
GorgiasZendeskKustomerRe:amaze
Shipping and post-purchase
AfterShipShipStationRouteWonderment
Ads and social
MetaGoogleTikTokPinterest
Data and API
SegmentZapierOpen APIWebhooks

And when something is bespoke, Klaviyo's open API and webhooks let us wire it in cleanly. If you are on Shopify, you are on the fastest path there is. Tell us your stack and we will have the money flows live in weeks.

Owned revenue, not rented reach

The revenue already sitting in your list.

Paid media without retention is a leaking bucket. The customers you already have are your cheapest, most profitable growth, if you actually reactivate them.

Klaviyo is where that happens. We turn owned channels into a share of revenue that compounds, instead of one-off sends.

15-20%
Where most brands sit

Owned channels as a share of revenue when flows and data are underbuilt.

30-40%
What good looks like

The owned-revenue share a well-architected Klaviyo program should reach.

18x
Flows beat campaigns

Automated flows earn far more revenue per recipient than one-off campaigns, from a fraction of the sends.

These are industry benchmarks, not promises. The gap between them is revenue you have already earned but not activated.

Full-stack, in a way small teams cannot be

Six rare skills, in one team.

Great retention needs very different skills at once: first-party data strategy, flow and lifecycle design, hands-on platform operation, email and SMS content, and analytics with real optimization.

That mix is hard for one person or a small team to hold. We bring all five, plus a sixth skill that is just as rare: partnering with your team in a hybrid way, adding the horsepower and seniority they are missing.

First-party data strategy

Deciding what to capture, with consent, and how to structure it so it powers every channel and every prediction.

Flow and lifecycle design

Finding the flows and segments that move repeat purchase and lifetime value, then building the journeys that deliver them.

Platform operation

Hands-on, day-to-day running of Klaviyo, from data flows and builds to deliverability and QA.

Email and SMS content

Content and design for email, SMS and push that is on-brand, relevant and built to convert, not just to send.

Analytics and optimization

Reading the numbers honestly, then optimizing toward retention and revenue with clean measurement and attribution.

Hybrid partnership

We plug into your team, not around it. Fully outsourced or side by side, we add the skills and seniority you are missing.

The flows that do the work

A retention flow for every moment.

Most of Klaviyo's revenue comes from automated flows, not one-off campaigns. We build the full lifecycle, each flow triggered by what a customer actually does.

Welcome

The first impression, and often the highest-revenue flow. Turn a new subscriber into a first order.

Highest revenue per recipient

Abandoned cart

Recover the checkout they almost finished, across email and SMS, before the intent cools.

Recovers 5 to 15% of carts

Browse abandonment

Nudge shoppers who looked but did not add to cart, with the product they just viewed.

Captures early intent

Post-purchase

Thank, onboard and cross-sell after the order, and capture a review while delight is high.

Cross-sell and reviews

Win-back

Bring lapsed customers back with the right offer before they are gone for good.

2 to 5% reactivation

Replenishment

Remind customers to reorder right when they are about to run out.

Predictable reorders

VIP and loyalty

Reward your best customers, the small group that drives an outsized share of revenue.

Top 10% drive much of revenue

Sunset and hygiene

Retire disengaged contacts to protect deliverability, so the inbox keeps trusting your sends.

Protects the inbox

Deliverability underpins all of it. Roughly one in six legitimate emails never reaches the inbox, so we treat sender reputation, warm-up and sunset flows as revenue infrastructure, not housekeeping.

The value ladder

Move every customer up the value ladder.

Retention is not one moment, it is a climb. Flows move each customer from a new visitor to a subscriber, a first order, a repeat buyer and finally a VIP.

Lifetime value compounds at every step. Some customers slip, so win-back brings them back before they are gone. Owned revenue is built one stage at a time.

win-back NEW first visit SUBSCRIBER opted in CUSTOMER first order REPEAT buys again VIP best customers welcome 1st purchase post-purchase loyalty LTV, COMPOUNDING OWNED REVENUE
How it works: every customer climbs the value ladder from a new visitor to a VIP, a Klaviyo flow fires at each step, win-back recovers those who slip, and lifetime value compounds into owned revenue.
Customer, gaining value Churn risk LTV and owned revenue Flow firing
The Klaviyo Data Platform

First-party data is the foundation.

Klaviyo says AI is only as good as your data, and we agree. Predictions and agents are only as good as the profiles beneath them, so we build the data platform first.

This is our deepest work, and where an email-only shop cannot follow. Unified profiles, custom objects, warehouse sync and real-time segments all live here.

Unified profiles

One customer
  • Every source cleaned into one profile you own
  • Real-time segments across every channel

Custom objects and sync

All your data
  • Orders, catalog, loyalty and external sources
  • Warehouse sync for a single source of truth

Segment-ready

Activation
  • Behavior and value-based segments in real time
  • The clean data predictions and agents need

Klaviyo calls it making customer data a competitive advantage. We architect it as the foundation, not an afterthought.

The trend, in focus

Klaviyo AI and the autonomous B2C CRM.

Klaviyo's 2026 story is the autonomous B2C CRM: two AI agents, Composer for marketing and the Customer Agent for service, working off one live customer profile. Here is what that means, honestly.

What AI does today

Predict and assist
  • Predicted lifetime value, churn risk and next order
  • Composer builds launch-ready campaigns from a prompt
  • Assistive AI for copy, images and segments

Why data comes first

The honest version
  • Klaviyo AI is trained on your brand and profiles
  • Clean first-party data makes predictions trustworthy
  • No data, no real autonomy

How we deploy it

Human in the loop
  • We start with oversight and clear guardrails
  • Composer for marketing, Customer Agent for service
  • Autonomy scales as the data matures

It now reaches customers on new channels too, from RCS for Business through Klaviyo's Google partnership to K:Social. Klaviyo puts it simply: AI is only as good as your data. We make sure that data is ready for all of it.

Why Wise Pirates for Klaviyo

B2C retention specialists, not generic marketers.

B2C retention specialists

We live in ecommerce lifecycle and retention, where Klaviyo is strongest, not generic marketing.

First-party data depth

We architect the Klaviyo Data Platform, not just send campaigns. That is where lifetime value is built.

Official terminology, real fluency

From flows and segments to the Data Platform and Klaviyo AI, we speak the platform as Klaviyo builds it.

Agentic, done responsibly

We deploy Klaviyo AI and agents with guardrails, on first-party data you can trust.

Profit, not vanity metrics

We do not optimize opens and clicks. We optimize repeat purchase rate, lifetime value and owned-revenue share.

One connected program

Klaviyo run as part of your wider automation, data and performance programs, never in isolation.

Our certified team has delivered retention programs across retail, fashion, food, beauty, health, home, sports and consumer services. See the Showcases for how.

Let us assess it

Tell us your store and your goal. We will map the retention engine.

Book a Klaviyo audit →
FAQ

Klaviyo, answered.

Is Klaviyo right for us, or should we use HubSpot or Salesforce?
Klaviyo is built for B2C consumer brands focused on retention and lifecycle, with deep ecommerce and catalog data out of the box. HubSpot suits broad B2B revenue teams, and Salesforce suits enterprise complexity. We are agnostic, so we help you pick the right engine for your business, then run it.
Do you migrate us to Klaviyo from another platform?
Yes. We move profiles, lists, flows, templates and historical data across cleanly, map your ecommerce integration, and protect deliverability through the switch, so you do not lose history or performance.
Which flows should we build first?
Welcome, abandoned cart, browse abandonment, post-purchase and win-back are the universally high-return automations. We build those first, then expand into advanced, behavior and value-based segments as the data grows.
What is the Klaviyo Data Platform?
It is Klaviyo's customer data platform. It unifies, cleans and enriches your first-party data, supports custom objects and warehouse sync, and turns that data into a competitive advantage for segmentation and AI. It is the foundation we build first.
What can Klaviyo AI do today?
Predictive analytics such as predicted lifetime value, churn risk and expected date of next order, assistive AI for copy, images and segments, and autonomous agents like Composer for marketing and the Customer Agent for service. It is trained on your own brand, catalog and profiles, so we deploy it with oversight.
Do you run SMS, push and reviews, not just email?
Yes. We run email and MMS, SMS, mobile push, WhatsApp and RCS as one omnichannel program, plus Klaviyo Reviews to build social proof and capture more first-party data that feeds back into segmentation.
How do you keep our email deliverable?
Sender authentication with SPF, DKIM and DMARC, IP and domain warm-up, list hygiene, sunset flows and engagement-based sending, tuned continuously so you reach the inbox rather than the promotions tab.
How do you measure success?
On retention and revenue: repeat purchase rate, customer lifetime value and revenue per recipient, using Marketing Analytics and attribution, not opens and sends alone. Business results over vanity metrics.
Do you only set it up, or also run it?
Both. We implement and integrate Klaviyo, then run the flows, campaigns, segments and AI as your outsourced retention team, or side by side with your people, transferring knowledge as we go.
How does Klaviyo connect to the rest of our stack?
Klaviyo is the retention layer on top of your storefront and data. We integrate it with your ecommerce platform, your CDP and your wider automation and performance programs, so it reflects your real business and is never an island.
Does Klaviyo integrate natively with Shopify, and how long does setup take?
Yes. Shopify is Klaviyo's deepest native integration, and the two are strategic partners. Orders, checkouts, catalog, Shopify Markets and real-time browsing behaviour sync both ways automatically, and it connects in a few clicks rather than a development project. Klaviyo ships with over 350 pre-built integrations in total, most one-click, so BigCommerce, WooCommerce, Adobe Commerce, subscriptions, reviews, loyalty and helpdesk apps plug in the same way. That is why we get the core flows live in weeks.
Klaviyo retention marketing

Build the retention engine you own.

Start with a free Klaviyo audit. We map the gap between what your owned channels earn today and what they should, then show you the flows and data work that closes it.

Get your free Klaviyo audit →