Marketplaces

Found by the machines. Chosen by the humans.

Selling on a marketplace is easy. Making money on one is not. We do the second. Amazon, Walmart, eBay, TikTok Shop, Worten: this is where the buying decision happens now.

In 2026 your listing is read by an algorithm and an AI assistant before a human ever sees it. We build the systems that win on both sides of the screen, and we measure success in margin, not impressions.

Marginthe number we optimize, not vanity GMV
COSMO + RufusAI-ready listings and reviews
€170Bretail media market, run to profit
500+brands across industry, retail, CPG
The Marketplace Operating System

We don't open a seller account and cross our fingers. We run a system.

Every brand we take on moves through five connected layers.

Where and how you sell

Strategy

1P, 3P or hybrid, which marketplaces and markets, decided on your P&L, not on hype.

Sellable from day one

Foundation

The catalog, content and integrations that make you sellable and ready to scale.

Visibility and velocity

Demand

Retail media that buys visibility and velocity, run to profit, not to spend.

Found by the machines

Discoverability

Ranking in classic search and the new AI layer: COSMO, Rufus, agentic shopping.

The daily grind

Operations

Account health, reviews and the daily work that compounds into category leadership.

Search has become an AI battleground. Amazon's COSMO ranks on what the shopper means, not the words they typed, and Rufus reads your reviews to decide whether to recommend you at all. So we work as one full-stack team, all pointed at a single number: your contribution margin. It plugs into Marketing Automation & CRM, SEO & GEO, CRO and Process Automation & Agentic AI.

Strategy, foundation and conversion

Should you even be on Amazon? Sometimes the honest answer is no.

We tell you before you spend, not after, then build a foundation that scales and content that wins on both sides of the screen.

Advisory & strategy

1P vs 3P vs hybrid, marketplace and market selection, and the business case in real money: fees, ad spend, returns and co-op modelled into a P&L. Amazon's co-op fees now reach 8% to 12%, so a 3P hedge is no longer optional.

Onboarding & catalog engineering

Seller or Vendor setup, Brand Registry, and a catalog and feed architecture built for both classic indexing and COSMO's intent signals, with FBA, WFS or 3PL and PIM/ERP integration.

Content, storefront & conversion

AI-ready, human-first listings (each keyword once, then intents and use-cases COSMO and Rufus reward), A+ and Premium A+ content, a Brand Store, and performance creative built to win the comparison.

Marketplace SEO & AI discoverability

Stop trying to beat the algorithm. Become the product it wants to recommend.

A9 + COSMO

Search foundation
  • Nail relevance, conversion and availability
  • Then win on intent with Amazon's AI layer

Rufus / Alexa for Shopping

The assistant
  • Structure reviews, Q&A and content so it has a reason to surface you
  • If reviews don't mention the use-case, the AI won't recommend you

From SEO to GEO

Citation-worthy
  • Content built to be cited by AI search and shopping agents
  • Plus the external-traffic signals the algorithm rewards

SEO didn't die. It became the floor you build AI visibility on top of.

Retail media, operations and intelligence

Impressions you can't bank are a cost, not a strategy.

Top sellers don't just run ads. They orchestrate a full-funnel engine, and they run it to profit.

Retail media & marketplace ads

Sponsored Products, Brands and Display managed to TACoS and contribution margin, plus Amazon DSP and AMC (now including premium CTV) with closed-loop attribution, connected across Walmart Connect, TikTok Shop and beyond.

Account operations, reviews & growth

Agentic AI agents watch stock, price and ranking around the clock, governed and human-in-the-loop, with compliant review management and demand planning so you never win the click and lose the sale to "out of stock".

Competitive & category intelligence

Share-of-shelf, pricing, ratings and content gaps tracked in real time, and category and demand mapping that turns marketplace noise into clear next moves.

One team across the whole value chain: catalog and data engineering, creative, media, operations and analytics. Agentic AI for scale, human seniority for judgment. One P&L, one obsession: your results.

Ways to work with us

Your outsourced marketplace engine, or a focused project.

Outsourced or blended

The Sidecar Model

Your fully outsourced marketplace engine, or a high-velocity partner beside your team, with real knowledge transfer.

Find the leaks

Marketplace audit

Catalog health, content, SEO and COSMO gaps, ad efficiency and account-health risk, scored, with a 30/60/90 roadmap.

Engineer the launch

Launch & migration

New-brand launch built for ranking velocity, or a 1P to 3P migration and replatforming that protects reviews and revenue.

Expand with margin

New-marketplace expansion

Market selection on margin after logistics, true localization, and EU/UK VAT, EPR and cross-border fulfilment handled.

Why Wise Pirates for marketplaces

We don't just manage accounts. We build the operating system.

Business results, not vanity metrics

ROAS, TACoS, contribution margin, LTV and CAC, reported in real money.

One purpose

The best of digital, marketing, people and technology, aimed at driving your business results.

Agentic by design

COSMO, Rufus and agentic-shopping readiness baked in, with the governance to keep it safe.

A full-stack team, not a menu

Catalog, content, media, SEO, operations and data in one team, connected to CRM, SEO/GEO, CRO and agentic automation.

Certified where it counts

An elite partner across Amazon, Google, Meta, Shopify and the leading AI stacks.

Proven across 500+ brands

Industrial, health, finance, CPG/FMCG, retail and SMB.

Frequently asked questions

The questions we hear most.

What does a marketplace agency do?
A marketplace agency manages your presence and growth on platforms like Amazon, Walmart, eBay and TikTok Shop, from strategy and onboarding to listings, retail-media advertising, SEO and daily operations. At Wise Pirates we run all of it as one full-stack team, measured against contribution margin rather than vanity GMV, and connected to services like Marketing Automation and CRM so you keep the customer after the first sale.
Should I sell on Amazon Vendor Central (1P) or Seller Central (3P)?
It comes down to margin and control. With 1P (Vendor Central) you sell wholesale to Amazon and it sets the retail price. With 3P (Seller Central) you keep control of pricing, inventory and the customer relationship. In 2026 most brands run a hybrid: core SKUs on 1P, launches and higher-margin lines on 3P. Amazon has been pruning smaller 1P accounts and pushing co-op fees to 8% to 12%, which makes a 3P hedge essential. We model both against your P&L before you commit.
What is the Amazon COSMO algorithm?
COSMO is Amazon's AI ranking layer, introduced in 2025, that sits on top of the classic A9 engine. Where A9 asks whether a listing contains the search term, COSMO infers what the shopper actually wants and ranks on intent. The practical effect for sellers: conversion rate and broad intent coverage now matter more than repeating keywords, and keyword-stuffing can actively suppress you.
What is Amazon Rufus (Alexa for Shopping) and how does it affect sellers?
Rufus, renamed Alexa for Shopping in the US in 2026, is Amazon's conversational AI shopping assistant. It reads your listings, reviews and Q&A to recommend products for intent-rich questions, and it already mediates an estimated 15% to 20% of mobile queries. The takeaway is simple: if your content and reviews don't cover a use-case, the assistant won't surface you for it.
How do AI shopping agents change selling on marketplaces?
AI shopping agents now research, compare and sometimes complete purchases on the shopper's behalf, using protocols like OpenAI's ACP and Google's UCP. Morgan Stanley expects nearly half of online shoppers to use them by 2030. That means your product data has to be machine-readable and citation-worthy, the same SEO and GEO discipline that wins AI search. We structure catalogs and content for agent legibility, and run agentic monitoring built on frontier models (OpenAI, Gemini, Claude) to track price, stock and Buy Box around the clock.
What is a good TACoS or ACoS on Amazon?
There is no universal benchmark. It depends on your category, margin and whether you are launching or harvesting. ACoS measures ad spend against ad-attributed sales. TACoS measures it against total sales and is the better long-term health metric, because a falling TACoS means your organic strength is growing. We manage campaigns to contribution margin, not a vanity ACoS, so spend stays accountable to profit.
Which marketplaces should my brand sell on besides Amazon?
It depends on your category and customers, but the main 2026 options are Walmart Marketplace (fast-growing US scale), TikTok Shop (social commerce, with global GMV projected to surpass 95 billion euros), eBay, and regional players like Worten in Iberia. We assess each on demand, margin after logistics and competition before recommending where to invest, stage or skip. You can see brands we have worked with in our success cases.
How long does it take to launch and rank on Amazon?
A clean launch typically goes live in a few weeks, but meaningful organic ranking usually builds over the first two to four months. Speed depends on three things: catalog and content readiness, early conversion and reviews, and a launch media plan that buys initial visibility. We engineer launches to earn ranking momentum from day one rather than waiting for it to happen on its own.
What is retail media, and is it worth it?
Retail media is advertising on a marketplace's own surfaces: Sponsored Products, Brands, Display and Amazon DSP. It is now a 170 billion euro market led by Amazon Ads, and the fastest-growing ad channel in the business. It is worth it when you manage it to profit: tied to TACoS and contribution margin, and measured against incrementality so you know what the budget actually caused, not just what it touched last.
Ready to win on both sides of the screen?

Turn marketplace presence into margin.

Tell us your category and your P&L. We will tell you where the money is, and build the system to go get it.

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