About us

About Us

Why join the navy if you can be a pirate?

The navy is safe and slow: politics, opacity, legacy. The pirate life is independent, brave and fast. All of it to drive our clients’ business results.

We are a crew of restless people who fell for the same fight: turning a brand’s ambition into real business results. It is the thing that gets us out of bed, and what we owe everyone who sails with us.

IT STARTED WITH A DREAM

In the summer of 2017, a small crew set out to prove that a different kind of agency was possible: bolder, more independent, more honest.

Today we are a crew of more than one hundred people who have worked with over five hundred brands, from global companies to startups just getting going. The belief has only grown stronger, and we do not accept boundaries in our dreams.

WE DISREGARD THE IMPOSSIBLE.

Restless. Brave. Kind. And we never surrender.

WISE, AND PIRATES

The name is a promise about attitude, not a boast.

Wise is not about knowing more than everyone else. It is about staying a learner: real curiosity, and a structured discipline of updating what we know as fast as the technology moves, which lately is very fast. Wisdom, for us, is the humility to keep learning, and the energy to keep doing it when it gets hard. Always learning. Built to deliver, in an age when speed is everything.

Pirate is the attitude that turns that learning into results: we challenge the status quo, invent solutions others do not see, and find the best answer even when it lives outside the box, a little ethical hacking of the problem. Bold, but with a code.

So we are wise enough to stay humble and keep learning, and pirate enough to keep daring. That balance is the whole point.

THE NAVY AND THE PIRATE

The navy is the industry status quo: agencies that optimise for media return instead of your business, that hide behind opacity, and let ego and legacy steer the ship. Comfortable, slow, and safe for everyone except the client. We refused to enlist.

Being a pirate, our kind of pirate, is not chaos. It is an ethical rebellion: disrupting that status quo toward something new, honest, transparent and truly business-oriented. Rebels with a code, restless but principled, brave but kind.

THE NAVY AND THE PIRATE

Navy or pirate: the industry status quo versus our ethical rebellion.

WE ARE PIRATES.

But not just any pirates.

We disregard the impossible, and we never surrender. Comfort never built anything worth remembering, so we chase the result that others said could not be done, and we bring that fight to every brand we touch.

OUR OBSESSION: YOUR BUSINESS RESULTS

Everything we build bends toward one thing: your business results. Not media return, not vanity metrics, not a prettier report, the number that actually moves your business, revenue, margin, retention, growth, the outcome you are measured on.

Most agencies are quietly rewarded for spending your budget. We would rather be judged on what that budget gives back. So we start from your goal, work backwards to the plan, and hold ourselves to the same number your board is watching. When it moves, we have done our job. When it does not, we tell you and course-correct, instead of spinning numbers.

We optimise for your business, not our portfolio.

That single obsession changes how we work. It decides which ideas we back, which metrics cockpit we build, how we optimise every cent of your budget, and how we redesign for growth, sustainable but ambitious. It is also why brands stay with us for the long haul, because the aim is never the applause, it is the outcome.

We want to leave meaningful impacts too, on the market and on our crew. But impact is the echo. Results are the aim.

HOW WE GET THERE: FOUR PILLARS

Boldness without proof is just noise. So we back the courage with substance: the best of digital, marketing, people and technology, aimed at one purpose.

Digital & data. The full digital craft, end to end (performance media, SEO and GEO, CRO, analytics, web and commerce), with decisions driven by data rather than opinion.
Marketing. Strategy and creative that sell, not just shine, built to move the business, not to win a slide.
People. A crew of more than one hundred, restless and forever learning, because the work is only ever as good as the crew behind it.
Technology & AI. Our own frameworks, tools and applied AI, so intelligence turns into action instead of sitting in a report.

THE SUBSTANCE BEHIND THE FLAG

Boldness earns attention. Substance earns trust. Behind our flag sits real weight, the kind our clients feel in the results.

Data & AI at the core. Proprietary data, applied AI and our own performance frameworks, so decisions rest on evidence, not opinion or ego.
Our own IP. Frameworks and tools built from years of doing the work, like our Double Performance Cockpit, not borrowed from someone else’s slide.
A group, not just an agency. Specialist companies in the family: Inner Data for data science, Shopping Builders for commerce, Wise Talent and Wit Academy for talent, and Wise Limen for sovereignty.
Fully independent. No holding company pulling the strings, so we move up to three times faster than the market and stay always available to help you gain capacity, knowledge and results, even through the deepest technological shifts.
Global reach. A member of ICOM, the worldwide network of fiercely independent agencies, so we reach every major market while staying entirely ourselves.
Certified & proven. ISO 9001 and ISO 27001 certified, Google Premier Partner, research recognised by ANI, named a Best AI Development Company to Watch, and shortlisted among the top 10 digital partners in Europe.

Proof, not promises.

PEOPLE ARE THE ENGINE

Technology is our ally, but people are our engine. Every forecast, every campaign, every line of code is only as good as the human who owns it.

So behind every result is a crew of restless, curious, kind people who refuse to phone it in. We hire for hunger and character first, then we grow them: our own school, Wit Academy, and Wise Talent keep raising the bar and the next generation with it.

WHO WE ARE.

These are some members of our crew: a group of passionate, dedicated and talented people.

PEDRO BARBOSA

CEO

DANIELA CUNHA

COO

PAULA RODRIGUES

CPO

JULIANA MOTA

Head of Finance & Digital Marketing Consultant

aNDRÉ BATISTA

Digital Analytics & BI Team Leader

ANA ENES

Success Manager

RUTE SANTOS

Head of Design

SÓNIA NETO

success Manager & automation specialist

BRUNO MONTEIRO

Head Of cRO & UX

MARIANA COELHO

Head of Automation

Nuno senra

sEO Specialist

MICAELA CORREIA

Digital Marketing Consultant

André silva

Head of Google PPC

JOANA BASTO

Senior Designer & Creative Strategist

Tito Fonseca

Head of Analytics

We push hard, we care harder, and we treat your business like our own.

We are diverse in background and stubborn in standards, a mix of strategists, data scientists, engineers, creatives and media minds who would rather solve the hard problem than dress up an easy one. That is the culture. It is also the reason clients feel the difference, not just read about it.

And the crew stays. We run one of the lowest talent turnover rates in the market, with engagement in the worldwide top five percent on the Gallup score. Stable, motivated teams simply do better work, and it shows where it matters most: our client NPS sits above 60.

This is the crew. Meet some of them below.

SO, NAVY OR PIRATE?

We will never join the navy, where politics, opacity and legacy rule. We came to make a difference, and we make it happen. If your ambition is bigger than your comfort zone, you will fit right in with this team as your partner. We do not run on promises, we run on proof. Hold us to one thing: your business goals. Together.

Let’s go on a smart demo phase together – at no risk

Let’s go on a
smart demo
phase together
– at no risk