Advanced Metrics Creation

Advanced Metrics Creation

Wise Pirates team has been working with digital metrics, and our experience with more than 500 brands across different markets allowed us to gather a mature and deep knowledge in the digital metrics ecosystem.

This team is specialized in tracking and measurement, from Google Tag Manager to Analytics, including Google Marketing Platform advanced platform. Implementing and optimizing analytics is the foundation of advanced metrics creation, but a lot more is needed.

Our team is challenging the brands we work with in acquiring more and more digital metrics understanding, and building a culture of permanent maturity increase. The construction of advanced digital metrics includes frequently a set of unexpected governance personas in the company since it’s not all about digital channels, but the digital influence on all sales channels and complete business.

Creating advanced metrics allows for better decisions since they tend to consider deeper business data and effects. Often, the creation of metrics such as Client Lifetime Value, CAC/LTC, OmniROAS, New Business CR, Smart Shopping Granular Micro Feeds Elasticity gives information that allows the company to explore the Open Budget Framework and other strategies that drive pure growth and better bottom line results.

Wise Pirates helps companies define, track and establish advanced metrics that bring a unique value proposition to the table.

OUR PARTNERS EXPERIENCE.

Our team has experience with over 500 brands in digital performance optimization, including industrial, health, and services companies, banks and finance, CPG & FMCG, and SMB that want to be ready for the digital challenges.

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