WEBSITES: DESIGN & BUILD

A lead-generation website turns visitors into leads: clear offers, fast pages, strong SEO, forms and tracking, wired to your CRM, judged on leads and cost per lead. A brand website shapes how your market sees you: design, story and a coherent brand system, judged on perception and engagement. Most brands need a mix, so we set the priority first.

Start from your main goal. Need demand and pipeline now? Lead with performance. Entering a category, moving upmarket, raising money or hiring, or refreshing how you look? Lead with positioning. Most sites do both, but one priority should drive the design, the content and how you measure success.

If the foundations are sound and the problem is look, message or a few pages, a redesign is enough. If the platform holds you back, the structure fights SEO, or your positioning has changed, a rebuild pays off. A redesign that protects your SEO is often the low-risk first step.

Yes. Migrations and redesigns go wrong when they ignore what carries your equity: URLs, redirects, structured data and content. We plan for those first, so you get a cleaner, faster site without losing the SEO and traffic you have built.

It depends on the job. WordPress is our default for content and lead-gen, strong for SEO and easy to run. Webflow suits design-first brand sites, though it is hosted. Headless or custom fit multi-channel or high-performance needs, and AI or low-code fit speed. We recommend what fits your goals, not what suits us.

It depends on scope. A focused site on a standard platform starts in the low thousands, a custom design with integrations runs into the tens of thousands, and a large corporate or multilingual site more again. We scope to your goals and give a clear estimate before you commit.

Yes, when it fits. AI and low-code builders like Lovable or Framer are great for simpler sites that need to be live fast with clear results, in days and at a more competitive price. Their ceiling is integrations, scale and ownership, so for a site meant to grow we build it properly, or start lean and graduate it. We are honest about which you need.

A lot, for the right project. A simple low-code or AI-built site can be live in days instead of weeks, at a more competitive price than a custom build. The saving is real for simpler sites, and shrinks fast once you need custom design, integrations or scale, where a full build pays off.

Often, if the site is meant to grow. No-code is perfect to get live fast, but you tend to hit limits on custom logic, integrations, performance and ownership. The smart path is to start lean where speed matters and move to a full build when the business outgrows it, which we plan for.

It depends on the route and the scope. A simple site built with AI or low-code tools can be live in days to a couple of weeks. A full custom build with us usually runs 6 to 14 weeks, and a traditional software house often longer. Having your content ready when we need it keeps any project on the faster end.

Leads come from a clear offer, fast focused pages, strong SEO and GEO, easy forms, and measurement that shows what works. The site sets the foundation, and the ongoing gains come from testing and the media and conversion work of the wider agency. We build for that from the start.

By the job it is meant to do. A lead-gen site: leads, conversion rate and cost per lead, tracked into your CRM. A brand site: reach, engagement, brand search and perception over time. We set the right measurement up front, so you can tell if the site earns its keep, not just count visits.

It can be eligible. We build clean, structured, AI-readable content so assistants can understand and cite your site, which matters as AI search grows. Actually getting cited is an ongoing job, our SEO and GEO work, not a switch on the site, and the standards are still emerging, so we build for them without over-promising.

A website informs, generates leads or builds your brand. An online shop sells products, with catalogue, cart and checkout, our e-commerce shops work. A web app is software people log into, like a portal or tool. Projects often mix them, and we build all three, so we help you scope which you need.

Your content and design are always yours. On WordPress or a custom build you own the code too and can host it anywhere. On a hosted platform like Webflow you own your content and can migrate out, within that platform’s limits. We build so you are never trapped.