MOBILE & UX

Generative UI is an interface an AI assembles in real time, choosing the layout, content and hierarchy for each user instead of serving one fixed design. It pairs predictive AI, which anticipates the next action, with generative AI, which builds the components to take it. Gartner expects 30% of new apps to use AI-driven adaptive interfaces by 2026, up from under 5% two years earlier. We design the rules, guardrails and design system that let it adapt safely instead of chaotically.

Agentic UX designs for interfaces that act for the user, completing tasks rather than only responding to taps. The person states an intent, and the system plans and runs the steps, surfacing only what is needed to finish the job. Assistants like Gemini and Perplexity already work this way. We build agentic experiences with transparency, clear checkpoints, and a human able to step in, so autonomy never costs the user control or trust.

Conversational UX replaces rigid menus and forms with natural dialogue, in voice, text or image, powered by large language models that read intent rather than keywords. It is now mainstream on mobile: ChatGPT has crossed a billion monthly mobile users, with Gemini and Claude scaling fast, so people already expect to just ask. We design conversational, AIadaptive interfaces that stay on brand, often building on our Process Automation & Agentic AI work.

You make the experience legible to machines as well as people: clean structure, semantic markup, fast performance, and content that answers real intent. AI assistants and shopping agents increasingly research, compare and even act for the user, so an experience built only for human eyes gets skipped. We structure content and data so agents can read and recommend you, the same discipline behind our SEO & GEO work.

INP (Interaction to Next Paint) measures how quickly a page responds to a user’s taps and inputs, and in 2026 it carries equal Google ranking weight alongside LCP and CLS. It matters because responsiveness is felt: a laggy tap reads as a broken app and costs conversions. The target is under 200 milliseconds, yet only about 42% of mobile sites pass all three Core Web Vitals. We tune to target, which lifts both ranking and revenue.

AI personalizes by reading three layers of live context. The device layer (battery, network, motion) lets it lighten or enlarge the experience. The behavioral layer (scroll speed, hesitation, “rage clicks”) rearranges the screen to help in the moment. The trust layer (the zero and first-party data a user shares) drives loyalty-led personalization. Done well this lifts revenue, often by double digits, and we keep it privacy-first with a human in the loop.

Since 28 June 2025 the European Accessibility Act has required many e-commerce sites and mobile apps sold in the EU to be accessible to people with disabilities, with penalties for non-compliance. The working standard is WCAG 2.1 AA, referenced through EN 301 549. Beyond avoiding fines, accessibility widens your market and improves usability for everyone. We audit and remediate, turning a deadline into reach and revenue.

The most common mobile UX mistakes are slow page speed, intrusive pop-ups, the main content or CTA sitting below the fold, heavy forms, and forcing users to register. Each adds friction exactly when attention is scarce and a competitor is one tap away. The highestreturn fixes are simple: a clear CTA in view, “continue as guest”, inline form validation with saved progress, and load times under three seconds.

You measure mobile UX by business outcomes, not opinions: conversion rate, average order value, task success rate, retention and revenue per session, plus speed metrics like INP. Vanity numbers such as time on page can hide a struggling user. We baseline the journey, instrument the funnel, and track whether changes actually move money, so design decisions stay accountable.