Wise Pirates
Wise Pirates
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What we buildPrototype or productionHow we buildWhy usFAQ
Web Apps

The software your team and customers log into.

Portals, internal tools, dashboards, booking and quoting tools, and products, from a first working version to production. Fast where speed helps, engineered to last when it counts.

We build with modern, AI-accelerated methods and engineer on top, so you get the speed of the new tools with the reliability of real software, and code that is yours.

20in our digital assets & experience team
Yoursreal, standard code, no lock-in
Fast + solidAI-accelerated build, engineered to last
ISO9001 and 27001 certified company
A web app is software, not a page

Start small, prove it, then harden it.

A web app has logins, data, logic and real stakes. We get a working version in front of real users fast, then harden it into a product when it earns it.

Earn your way to scale

We put a working version in front of real users fast, learn from it, and turn it into a production product when it is ready. No cathedral before you know people want it, and nothing flimsy once the business depends on it.

Backed by data, cloud and honest engineering

We design, build and integrate, and because we sit in a wider agency your app runs on solid Cloud Services and taps real Data Science and Analytics. For the heaviest engineering we bring specialist partners, rather than pretend every build is the same.

What we build

If people log in and get something done, we build it.

Not sure whether you need a web app, a website or a shop? We help you scope it before anyone writes code.

Log in and manage

Customer portals & member areas

Where your customers manage accounts, orders, bookings or documents.

Run the operation

Internal tools & dashboards

Admin panels, ops tools, approvals and reporting: software that runs an operation.

Fewer steps

Booking, quoting & configurators

Turning a complex process or choice into a few clean steps.

Test then grow

Products, MVPs & SaaS

A first working version to test with real users, grown into the real thing.

Make it connect

Integrations & APIs

Connecting your systems, so the app is part of your business.

Common problems a web app solves

Good software removes friction and gives back time.

Work trapped in spreadsheets

Shared, safe tooling
  • A process run by hand that one person understands
  • Replaced by a tool the whole team can use safely

Customers calling for everything

Self-serve portal
  • Orders, bookings, documents and status
  • Instead of your team fielding every request

Slow, error-prone quoting

Guided flow
  • A configurator that turns a manual process into clean steps

Systems that do not talk

Integrations
  • Connect your tools so data stops being re-typed

No visibility

Dashboard
  • Turns scattered data into the few numbers you run the business on

That is what we build software to do, and it is usually where the return is clearest.

Prototype, or production?

Move fast, then make it last.

The most expensive mistake in software is building the wrong thing well, or the right thing before it is ready. So we get honest, up front, about which stage you are really in.

Prototype & MVP

When
Still validating, a few known users, no real data or money at stake
How
AI builders and low-code, live in days at a competitive price
Goal
Learn fast and prove people want it
Code
Real, standard code: a foundation, not a throwaway

Production, built to last

When
Real users, real data, money moving, or a product not an experiment
How
Sound architecture, security, testing and room to grow
Goal
Reliability the business can depend on
Code
Engineered on top of the fast build, re-platformed only where needed

How the fast build becomes a real one. The fast build is a foundation, not a throwaway. We build with AI and modern tooling that produces real, standard code, then engineer on top: the architecture, security and data that make software production-grade. Unmanaged no-code hits a wall; built on with real engineering, it goes the distance.

How we work

One team owns the build, so there are no gaps.

A typical project runs in five stages, and you always know which one you are in.

Step 1

Discover & scope

We map the problem, the users, the must-haves and the budget, and agree whether to prototype or build for production.

Step 2

Design & UX

Flows and interfaces built around the job to be done, on every device.

Step 3

Build

Development, clean code and your integrations, with security and data designed in.

Step 4

QA & launch

Testing, security checks, a monitored go-live, and the move to production when it is time.

Step 5

Run & improve

Support, new features and iteration, with the data to see what is working.

Web apps for small and growing businesses too. Some of the highest-return software we build is small: the internal tool that replaces a fragile spreadsheet, the portal that stops the phone ringing. Right-sized to your budget, often started fast with low-code, and grown only when the business does.

Secure, private and measured

An app holds real data and does real work, so this is first-class.

Application security

Authentication, access control, data protection and security testing designed into the app, which is exactly where quickly-built prototypes tend to fall short.

Privacy and data handling

GDPR-aware data handling and sensible data residency, in an ISO 27001 certified company. The certification governs how we run as a company; the app-level work is separate and deliberate.

Measured from day one

Analytics and event tracking built in with our Analytics team, plus AI features via Data Science and AI Enablement where they genuinely help.

Build, then grow

The app is where the work starts, not where ours ends.

It plugs into the rest of the agency.

Cloud Services →The infrastructure the app runs on. Data Science →Real insight and AI features inside the app. Analytics & Measurement →So you can see what is working. AI Enablement →Assistants, smart search and automation. Websites →The rest of your digital estate. E-commerce Shops →When people log in and also buy.
Why Wise Pirates

As fast as a no-code shop, and still a product that lasts.

Fast and solid, together

We build with AI-accelerated methods and engineer on top, so you get the speed of the new tools and a production-grade app, not a choice between the two.

Data, cloud and AI in-house

Your app is backed by real data, analytics, cloud and AI teams, with specialist engineering partners for the heaviest builds.

Honest about the job

We tell you when a prototype is enough, and when it is not, even when the honest answer is the smaller project.

Yours to keep

Real, standard code, and the code, data and accounts are yours, with no lock-in. Even on an AI builder, we take the code out and engineer on it.

Certified and secure

An ISO 9001 and ISO 27001 certified company (PT010101, Bureau Veritas), part of an agency with a decade of digital and 500+ brands behind it.

We build web apps, websites and shops for brands across industry, services, finance, health, retail and technology, part of 500+ brands we have driven digital performance for over the past decade.

Frequently asked questions

The questions we hear most.

What is the difference between a web app, a website and an online shop?
A website informs or generates leads. An online shop sells products, with catalogue, cart and checkout. A web app is software people log into to get something done: a portal, an internal tool or a product. It has logins, data and logic, so it is built and secured like software. We build all three.
What technology or stack do you build web apps with?
Proven, widely-supported technologies chosen per project, not whatever is fashionable, typically a JavaScript and TypeScript front end with a solid API and database behind it, on your cloud. The principle is that you are never tied to something only we can maintain, and we tell you exactly what we will use before we start.
Web app or mobile app, and do you build mobile apps?
A web app runs in the browser on any device, and can install like an app (a progressive web app) with nothing to download. That covers most needs faster than native. When you genuinely need a native iOS or Android app, we build it with specialist mobile partners, and tell you which you need.
Can you take over, fix or rebuild an existing app?
Yes. We often pick up apps that were built fast and hit a ceiling, or that a previous team left behind. We assess what is worth keeping, stabilise what matters, and rebuild the parts that hold you back, including graduating a low-code prototype to production, without starting your data from zero.
Will my web app scale as users and data grow?
It can, if it is built for it. We design the architecture and data model to grow, run it on cloud that scales via our Cloud Services practice, and bring specialist partners for the heaviest, highest-load builds. A prototype is not built to scale, which is why we graduate it before real load arrives.
Can you build an MVP fast with AI or low-code tools?
Yes, and it is how we build efficiently, not only for MVPs. AI builders get a working app in front of users fast, and we engineer on top, adding the architecture, security and data that make it production-grade. The output is real, standard code, so the fast build is a foundation, not a dead end.
When should I move my prototype to production?
When it stops being an experiment: real people use it, it stores data that matters, money moves through it, or you present it as a working product. That is when it needs proper engineering, security and testing. We engineer it to production standard on top of what you have, keeping your data and validated flows, and re-platforming only the parts that need it.
How much does a web app cost, including running costs?
It depends on stage and complexity. A prototype or MVP with AI and low-code tools is a small upfront investment. A production app with real users, security and integrations runs from the tens of thousands up. Web apps also carry running costs, hosting, third-party services, per-seat fees and support, which we set out clearly.
Do you build web apps for small businesses?
Yes, and it is some of our best work. A small internal tool that replaces a spreadsheet, a customer portal, a booking form, right-sized to your budget and often started fast with low-code. We skip enterprise complexity you do not need and grow the app only when the business does.
Can a web app replace our spreadsheets and manual processes?
Usually, yes. If a process lives in a fragile spreadsheet only one person understands, a simple web app makes it safe, shared and reliable, with the right access, validation and history. It is one of the highest-return, lowest-risk apps a business can build.
How long does it take to build a web app?
It depends on the route. A prototype or MVP can be live in days to a few weeks with AI and low-code tools. A production build usually takes from a couple of months, more for complex products. We agree a realistic timeline before we start.
Is my web app secure, and how do you handle data and GDPR?
Security is designed into the app, authentication, access control, data protection and testing, not added later. On data, we build with GDPR in mind and sensible data residency, and run as an ISO 27001 certified company. Security is where quickly-built prototypes fall short, so it is a first-class part of any production build.
Do I own the app, the code and the data?
Yes. We build so the code is real and standard, and the code, data and accounts are yours, on your infrastructure, with no lock-in. Even when we start on an AI builder, we take the code out and engineer on it, so speed never costs you ownership, and another team could pick it up.
Do you build SaaS products?
Yes. We often start a SaaS product as an MVP to validate demand, then engineer the production version, accounts, billing, multi-tenant data and the rest, with specialist partners for the heaviest parts. Because we also do data, cloud and AI, the product can be smart and measured, not just functional.
Ready to build?

Software that does real work.

Tell us the problem you are trying to solve. We will tell you honestly whether you need a prototype or a production build, and get a working version in front of users fast.

Start a conversation →
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