Campaign Management

Every major ad platform, run at the highest level.

One obsession: turning media budget into business results. Deep on Google and Meta, native on every social platform, and advanced where most agencies stop, by one of Europe's ten best performance agencies.

Campaign management is the hands-on media craft inside Performance Marketing. It is where strategy meets spend, and where experience shows. Platform-agnostic, senior, and always measured on your outcome.

500+ brandson Google and Meta, since 2018
115+ certsmore than half of them Google
Full-stackGoogle partner: ads, cloud, data
Top 10European performance agency
The craft of paid, at the highest level

Every platform, one team.

Every major and specialist surface, run by one senior team and pulled toward a single number: your outcome. This is the matrix we operate, all under one roof.

Google · DV360 · GMP

Google

  • Search, Performance Max, Shopping
  • YouTube, Demand Gen, Merchant Center
  • DV360, Google Marketing Platform
Premier Partner · full Google stack
Facebook · Instagram

Meta

  • Advantage+ campaigns (sales, leads)
  • Full-funnel prospecting & retargeting
Predictive creative (WAndrome)
Built native, not repurposed

Native social

  • TikTok, Pinterest, X
  • LinkedIn, Snapchat, Reddit
Creative-led, platform-fluent
DV360 · Trade Desk · Amazon DSP

Programmatic & CTV

  • Open web, connected TV, audio
  • Digital out of home
Premium, brand-safe inventory
Google Cloud · custom data

Retail media & feeds

  • Amazon Ads, retailer networks
  • Feed management, Feed'em (proprietary)
Managed to margin, not just sales
Early, measured, clear head

AI, conversational & emerging

  • ChatGPT Ads, Google AI Mode, Copilot
  • Spotify, Twitch, Reddit, Substack, Waze, gaming
Piloted where it genuinely performs
Optimization as a system

Optimized inside each channel. And across all of them.

Every channel runs a continuous test, learn and scale loop. Above them, people and AI agents read the signals and decide where budget, and new creative, should go. Tactical and strategic analytics keep recalibrating the whole system toward one number: your outcome.

signals rise  ·  decisions descend ANALYTICS tactical + strategic measurement, triangulated DAILY attribution · MTA QUARTERLY MMM · incrementality PEOPLE + AI AGENTS read signals, decide budget & creative AGENTS AI AI APPROVAL GATE HITL HUMAN Google Meta Social Programmatic Retail
Analytics

Tactical + strategic measurement, triangulated

DailyAttribution · MTA
QuarterlyMMM · incrementality
People + AI agents

Read signals, decide budget & creative

AIAI
Agents
HITLApproval gate
Human

signals rise · decisions descend

Google
Meta
Social
Programmatic
Retail
How we run paid media: continuous in-channel optimization, cross-channel budget reallocation by marginal return, human-in-the-loop decisions, and analytics that recalibrate tactically and strategically.
Results and signals Budget, reallocated by marginal ROAS New creative In-channel loop: test, learn, scale
Senior, agnostic, accountable

We follow the returns, not a vendor.

Every platform is run by one senior team and pulled toward your outcome, not a vendor's roadmap. That independence is the whole point of how we operate.

Google and Meta, core and advanced

Planned, built and optimized across search, shopping, video, social and app for over 500 brands, in retail, e-commerce, finance, health and more.

That volume is pattern recognition: what works, what breaks, what scales. True specialists in both e-commerce revenue and qualified lead generation.

Every platform, run natively

Beyond Google and Meta, native on the platforms that matter, TikTok, Pinterest, X, LinkedIn and others, run on their own terms.

And advanced where most agencies stop: programmatic and DV360, feed management with custom data, retail media, and the new conversational and AI-search surfaces.

Our specialists manage budget and channel mix to the outcome, with smart bidding, clean measurement and honest reporting.

Campaign management connects to the wider system on Performance Marketing, and to Programmatic & Agentic, Marketplaces, Social Media and CRM & HVA.

Google Ads

Anyone can turn Google Ads on. We make it compound.

Google is where a huge share of intent lives, in search, shopping, video and beyond. As a Google Premier Partner, we sit in the top tier of Google agencies, for e-commerce sales and qualified lead generation alike.

Beyond turning knobs

Anyone can switch Google Ads on and press buttons. Our craft is the architecture, the feeds, the ecosystem and the measurement that make budget compound, not just spend.

The full Google Ads suite

Search, Performance Max, Shopping, YouTube and Demand Gen, structured and optimized as one system, not siloed campaigns.

Merchant Center and feeds

For commerce, Google Merchant Center feed management is the true engine of Shopping and Performance Max, and we supercharge it with our Feed'em technology.

Built for leads too

For lead generation we wire offline conversion tracking and value signals, so Google optimizes to real pipeline and qualified leads, not just cheap form-fills.

Meta Ads

On Meta, the creative is the targeting.

Facebook and Instagram remain two of the most powerful performance engines there are, and creative is now the deciding factor. As a long-standing Meta partner, we run them at scale.

The full Meta stack

Advantage+ campaigns for sales, leads and app goals, plus full-funnel prospecting and retargeting, across Facebook and Instagram.

Creative that converts

Predictive creative through our WAndrome platform, trained on more than 10 million creatives, forecasts which assets will win before you spend, so weak creatives are cut early.

Audiences and signals done right

First-party data, the Conversions API and, for lead gen, lead-quality signals, so the algorithm learns from real outcomes, not just clicks.

Native social ads

Native beats repurposed every time.

A great ad on one platform dies on another. We are native on each, running formats and ideas built for that audience, not repurposed.

TikTok, Pinterest, X and more

Plus LinkedIn, Snapchat and Reddit, each run on its own rules, formats and culture.

Big formats, close to the source

For high-impact launches we run TikTok's premium formats like TopView, where our close relationship with the TikTok team makes the difference.

Creative from our own studio

Sound-on, native content built for the feed in Wise Studio, our resident production studio, a client-first capability almost no performance agency has locally, connected to our Social Media and Social Selling practices.

One measurement view

Every platform tied back to the same business outcome, not to platform-flattering metrics.

YouTube, the all-audience video platform

No channel reaches everyone like YouTube.

Part entertainment, part search and education, part social. The one placement consumed across every age, gender and social group.

The average viewer spends around 50 minutes a day there (reported), and in a Bernstein Research survey it was the app people said they would give up last, even before the internet itself.

We are a YouTube partner and run it end to end.

Full YouTube advertising

Awareness to action, Shorts to long-form, connected TV to mobile, planned and bought for outcomes.

Native video, made by us

Creative produced in Wise Studio, our resident production studio, or blended human-plus-AI production, built for the platform rather than repurposed TV.

Reach and performance in one

The rare channel that builds brand and drives response, connected to our YouTube approach on the social side.

Explore Social Media
Programmatic, DV360 & the Google Marketing Platform

We buy the impressions worth winning.

Programmatic is how modern display, video and connected media are really bought. We run it deep, across the open web and beyond.

Full programmatic reach

Open web, connected TV, online audio and digital out of home, through the major demand-side platforms.

DV360 and GMP specialists

Deep expertise in Display & Video 360 and the wider Google Marketing Platform, alongside The Trade Desk, Amazon DSP and more, detailed on our Programmatic & Agentic page.

Premium and brand-safe

Clean inventory and verification, never made-for-ads junk.

A full-stack Google partner

Most agencies have one Google badge. We have the full stack.

This is rare, and it matters. We are one of the few companies in Europe with a full-stack Google partnership, not just an ads badge, which is exactly what lets us build what single-badge agencies cannot.

Advertising, top tier

Google Ads Premier Partner
  • Among the top tier of Google agencies in our market
  • Both e-commerce sales and qualified lead generation

Cloud, data and AI

Google Cloud partner
  • BigQuery, data and Gemini
  • Media, data and cloud connected into one advanced system

The whole ecosystem

End to end
  • Google Workspace and the broader Google stack
  • Advertising, data and operations supported end to end

Advertising, Google Cloud, Gemini and Workspace, one of the few in Europe. Media, data and cloud, connected.

Feed management & custom data

Most agencies upload a feed. We engineer it into a performance asset.

In commerce, the feed is half the performance. We treat it as a serious engineering discipline, not an afterthought.

Advanced feed management

Clean, optimized product feeds for Shopping, social commerce and marketplaces, built to sell.

Custom data and Google Cloud

Advanced projects that enrich and automate feeds with custom data and cloud pipelines, connecting catalog, stock, margin and performance signals.

Feed with business data

Platform algorithms only optimize as well as the data they are fed. We enrich the feed with your business truth, margin, lifetime value and conversion probability, so the algorithms bid toward real business results, not vanity metrics.

Feeds that think

Rules and automation that adjust what is promoted based on real business parameters, not just availability.

Feed'em, our proprietary feed technology

We engineered a product that beats hand-tuning, and proves it.

Feed management matters so much in commerce that we built our own technology for it. Feed'em is a proprietary Wise Pirates product that supercharges Google Shopping performance.

Google Shopping, supercharged

Feed'em enriches the Google Shopping algorithm with business-relevant information it does not normally see, so the platform bids on and shows your products with far better context. It clusters products into tiers of conversion probability, so budget and visibility follow the items most likely to perform.

Across our portfolio, an average ROAS increase of around 9% to 12%. A benchmark, not a guarantee.

Advanced & emerging surfaces

Advanced where most agencies stop.

The fastest-growing corners of advertising, and the ones your competitors ignore, run for results with a clear head.

The digital shelf

Retail media

One of the fastest-growing corners of advertising, because it sits closest to the purchase.

  • Amazon Ads and the wider retailer and marketplace networks, connected to Marketplaces
  • Managed to margin and total profitability
  • On-site and off-site, the full picture
The next search box

Conversational & AI-search

A whole new ad surface is opening inside AI assistants, and we are on it early.

  • ChatGPT Ads, Google AI Mode, Copilot Sponsored Answers
  • Piloted with proper measurement, not reckless bets
  • Coordinated with our GEO work for organic and paid
Where your audience is

Emerging & specialist

Sometimes the best return is on a channel your competitors ignore.

  • Spotify, Twitch, podcasts, in-game
  • Reddit, Tinder, Bumble, Substack, Waze
  • DOOH, CTV apps and new networks as they emerge

If your audience is there and it can move your numbers, we can run it, assessed honestly on whether it moves your business. Figures on this page are benchmarks from industry and platform sources, not guaranteed outcomes.

How we run your account

Senior hands on the account, honest numbers on the table.

The platforms are the instrument. How the account is run is what turns budget into results, and it is where experience shows.

Senior ownership

Specialists on the account, not juniors learning on your budget. A decade of pattern recognition across 500+ brands, applied to your numbers every day.

Platform-agnostic to the outcome

We follow the returns, not a vendor. Budget and channel mix are managed to your goal, with smart bidding and the right structure per platform, not one plan copied everywhere.

Clean measurement

The right metric for the goal, ROAS, OmniROAS and lifetime value for commerce, cost per qualified lead and pipeline for lead generation, with offline conversions and value signals feeding the algorithms good data.

Honest reporting

Regular reporting tied to the business metrics agreed up front, with full visibility into accounts, spend and what is actually driving results. Transparent by default.

Why Wise Pirates for campaign management

Plenty of agencies run ads. Few run every major platform at this depth.

Business results, always

Our only motto. Judged on ROAS, acquisition cost and revenue, not spend or impressions.

500+ brands on Google and Meta

Deep, proven experience where most of the budget lives.

Native everywhere else

TikTok, Pinterest, X and beyond, run on each platform's own terms.

A full-stack Google partner

Ads Premier Partner, Google Cloud and Workspace, one of the few in Europe.

Advanced by default

Programmatic and DV360, feed management with custom data, retail media, and the new AI ad surfaces.

Proprietary technology

Feed'em for Google Shopping (around 9% to 12% average ROAS uplift) and WAndrome for predictive creative on Meta, so performance is engineered, not guessed.

100+ specialists holding 115+ platform certifications, over half of them Google, plus Meta, TikTok, Claude, Gemini, OpenAI, Salesforce and HubSpot. A living count our people keep renewing, we do not run on past laurels.

Listed among Europe's leading digital agencies and a "Best AI Development Company to Watch in 2026" (Executive Headlines). We manage campaigns for 500+ brands, from ambitious SMBs to large retailers, industry, finance, health and services.

In our Showcases you will find the brands and cases we have worked alongside.

Ready when you are

Put every major platform to work on your numbers.

Start a conversation →
Frequently asked questions

The questions we hear most.

Last updated: June 2026. Figures cited are benchmarks from industry and platform sources, not guaranteed results.

What is campaign management, and how does it relate to performance marketing?
Campaign management is the hands-on craft of running and optimizing paid media across platforms. It is one discipline inside performance marketing, the part that executes the media, while performance marketing is the wider system that drives business results.
What is programmatic advertising?
Programmatic advertising is the automated, real-time buying of digital ad space using technology and data instead of manual orders. It spans the open web, connected TV, audio and digital out of home, and allows precise targeting and continuous optimization.
What is retail media?
Retail media is advertising on retailers' and marketplaces' own digital properties, such as Amazon Ads or a supermarket's site and app. It sits closest to the purchase, which is why it is one of the fastest-growing areas of advertising.
What is connected TV (CTV) advertising?
Connected TV advertising places ads in streaming and smart-TV content, bought programmatically with digital targeting and measurement. It brings the precision and accountability of digital to the big screen, blending brand reach with performance.
What is feed management and why does it matter?
Feed management structures and optimizes product data for Shopping, social commerce and marketplaces, and in commerce the feed is often half the performance. Done well, with enrichment and automation, it decides which products get shown and how profitably.
What is Feed'em?
Feed'em is Wise Pirates' proprietary feed-optimization technology for Google Shopping. It enriches the Shopping algorithm with business-relevant data and clusters products into conversion-probability tiers, delivering an average ROAS increase of around 9% to 12% across our portfolio (a benchmark, not a guarantee).
How is Performance Max different from a manual Google Ads campaign?
Performance Max lets Google's AI run across Search, Shopping, YouTube and Display from one campaign; manual campaigns give more control per channel. We use each where it wins, and feed PMax the right data and creative so it actually performs.
What is Meta Advantage+?
Advantage+ is Meta's AI-driven campaign automation, now covering sales, leads and app goals, handling targeting, placements and creative testing. It performs with good data and strong creative, which is exactly what we bring, so the algorithm learns from the right inputs.
How do you improve ROAS, ROI, OmniROAS and lifetime value?
We optimize for more than ROAS. Depending on the goal we chase ROI, OmniROAS and lifetime value for commerce, and cost per qualified lead and pipeline for lead generation, because the point is business value, not one channel's last-click number. We tune structure, bidding, audiences, creative and feeds, with clean measurement so algorithms learn from good data.
Which ad platforms do you manage?
All the major platforms and many specialist ones: Google and Meta at the core, native social on TikTok, Pinterest and X, YouTube, programmatic and DV360, retail media like Amazon Ads, plus emerging AI-search ads and channels like Spotify, Twitch, Reddit, Substack and Waze.
Do you run native social ads on TikTok, Pinterest and X?
Yes, natively. We build for each platform's own formats and culture rather than repurposing one plan, across TikTok, Pinterest, X, LinkedIn, Snapchat and Reddit, all measured against the same business outcome.
Are you a Google Premier Partner?
Yes, and more. We are a Google Ads Premier Partner and one of the few full-stack Google partners in Europe: advertising, Google Cloud, Gemini and Workspace, so we connect media, data and cloud.
Can you advertise on AI assistants like ChatGPT?
Yes, carefully. Ads have opened inside ChatGPT, Google's AI Mode and Microsoft Copilot in 2026. We pilot them with proper measurement and adopt them where they perform, coordinated with our GEO work.
Which less common channels can you run?
The specialist ones, when your audience is there: Spotify and podcasts, Twitch and in-game, Reddit and communities, dating apps like Tinder and Bumble, Substack sponsorships, Waze, DOOH and connected TV. We run only the ones that can move your business.
How do you report on campaign performance?
With clarity and honesty. You get regular reporting tied to the business metrics agreed up front, ROAS, cost per acquisition, revenue and lifetime value, with full visibility into accounts, spend and what is actually driving results.
Every platform, one team

Ready to run every platform to your results?

Tell us the outcome you are chasing. We will bring the platforms, the partnerships and the proprietary tech, and run them all to your business results.

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