CAMPAIGN MANAGEMENT
CAMPAIGN MANAGEMENT
Every major ad platform, run at the highest level, by one of Europe’s 10 best performance agencies.
One obsession: turning media budget into business results. Deep on Google and Meta, native on every social platform, and advanced where most agencies stop.
Campaign management is the hands-on media craft inside Performance Marketing. It is where strategy meets spend, and where experience shows.
We have run Google and Meta campaigns for 500+ brands, with a team holding 115+ platform certifications, more than half of them Google, and a depth of knowledge few can match. And we go far beyond the usual: native social, programmatic, feed management with custom data, retail media, and the emerging AI and conversational platforms. Platform-agnostic, senior, and always measured on your outcome.
500+ brands · 115+ certifications (more than half Google) · full-stack Google partner · a top-10 European agency.
THE CRAFT OF PAID, AT THE HIGHEST LEVEL
Google and Meta: core, with advanced capabilities
Start with the foundations, run at an advanced level. We have planned, built and optimized Google and Meta campaigns for over 500 brands, across search, shopping, video, social and app, in retail, e-commerce, lead generation, finance, health and more. That volume is not a vanity number, it is pattern recognition: we have seen what works, what breaks and what scales, and we bring it to every account. And we are true specialists in both worlds: e-commerce revenue and qualified lead generation, two very different disciplines we run with equal depth.
Every platform, run natively
Beyond Google and Meta, we are native on the platforms that matter, TikTok, Pinterest, X, LinkedIn and others, running each on its own terms rather than recycling one plan everywhere. And we are advanced where most agencies stop: programmatic and DV360, feed management with custom data, retail media, and the new conversational and AI-search ad surfaces.
Senior, agnostic, accountable
We follow the returns, not a vendor. Our specialists manage budget and channel mix to the outcome, with smart bidding, clean measurement and honest reporting. Campaign management connects to the wider system on our Performance Marketing page, and to Programmatic & Agentic, Marketplaces, Social Media and CRM & HVA.
Figures on this page come from industry and platform sources, move over time, and are benchmarks rather than guaranteed outcomes.
One obsession, every platform: turning media budget into business results.
GOOGLE ADS
Google is where a huge share of intent lives, in search, shopping, video and beyond. As a Google Premier Partner, we sit in the top tier of Google agencies, for both e-commerce sales and qualified lead generation.
- Beyond turning knobs. Anyone can switch Google Ads on and press buttons. Our craft is the architecture, the feeds, the ecosystem and the measurement that make budget compound, not just spend.
- The full Google Ads suite. Search, Performance Max, Shopping, YouTube and Demand Gen, structured and optimized as one system, not siloed campaigns.
- Merchant Center and feeds. For commerce, Google Merchant Center feed management is the true engine of Shopping and Performance Max, and we supercharge it with our Feed’em technology.
- Built for leads too. For lead generation we wire offline conversion tracking and value signals, so Google optimizes to real pipeline and qualified leads, not just cheap form-fills.
Anyone can turn Google Ads on. We make it compound.
META ADS
Facebook and Instagram remain two of the most powerful performance engines there are, and creative is now the deciding factor. As a long-standing Meta partner, we run them at scale.
- The full Meta stack. Advantage+ campaigns for sales, leads and app goals, plus full-funnel prospecting and retargeting, across Facebook and Instagram.
- Creative that converts. Predictive creative through our WAndrome platform forecasts which assets will win before you spend, so weak creatives are cut early.
- Audiences and signals done right. First-party data, the Conversions API and, for lead gen, lead-quality signals, so the algorithm learns from real outcomes, not just clicks.
On Meta the creative is the targeting. We bring both, proven across hundreds of brands.
NATIVE SOCIAL ADS
A great ad on one platform dies on another. We are native on each, running formats and ideas built for that audience, not repurposed.
- TikTok, Pinterest, X and more. Plus LinkedIn, Snapchat and Reddit, each run on its own rules, formats and culture.
- Big formats, close to the source. For high-impact launches we run TikTok’s premium formats like TopView, where our close relationship with the TikTok team makes the difference.
- Creative from our own studio. Sound-on, native content built for the feed in Wise Studio, our resident production studio, a client-first capability almost no performance agency has locally, connected to our Social Media and Social Selling practices.
- One measurement view. Every platform tied back to the same business outcome, not to platform-flattering metrics.
Native beats repurposed every time. We speak each platform’s language fluently.
YOUTUBE, THE ALL-AUDIENCE VIDEO PLATFORM
YouTube is unlike any other channel: part entertainment, part search and education, part social. It is the one placement consumed across every age, gender and social group. The attention is staggering: the average viewer spends around 50 minutes a day there (reported), and in a Bernstein Research survey it was the app people said they would give up last, even before the internet itself. We are a YouTube partner and run it end to end.
- Full YouTube advertising. Awareness to action, Shorts to long-form, connected TV to mobile, planned and bought for outcomes.
- Native video, made by us. Creative produced in Wise Studio, our resident production studio, or blended human-plus-AI production, built for the platform rather than repurposed TV.
- Reach and performance in one. The rare channel that builds brand and drives response, connected to our YouTube approach on the social side.
No channel reaches everyone like YouTube. We help you win it, with the ads and the video.
PROGRAMMATIC, DV360 & THE GOOGLE MARKETING PLATFORM
Programmatic is how modern display, video and connected media are really bought. We run it deep, across the open web and beyond.
- Full programmatic reach. Open web, connected TV, online audio and digital out of home, through the major demand-side platforms.
- DV360 and GMP specialists. Deep expertise in Display & Video 360 and the wider Google Marketing Platform, alongside The Trade Desk, Amazon DSP and more, detailed on our Programmatic & Agentic page.
- Premium and brand-safe. Clean inventory and verification, never made-for-ads junk.
This is where scale and precision meet. We buy the impressions worth winning.
A FULL-STACK GOOGLE PARTNER
This is rare, and it matters. We are one of the few companies in Europe with a full-stack Google partnership, not just an ads badge.
- Advertising, at the top tier. A Google Ads Premier Partner, among the top tier of Google agencies in our market.
- Cloud, data and AI. A Google Cloud partner working with BigQuery, data and Gemini, so media, data and cloud connect into one advanced system.
- The whole ecosystem. Google Workspace and the broader Google stack, so we support advertising, data and operations end to end.
Most agencies have one Google badge. We have the full stack, which is exactly what lets us build what single-badge agencies cannot.
FEED MANAGEMENT & CUSTOM DATA
In commerce, the feed is half the performance. We treat it as a serious engineering discipline, not an afterthought.
- Advanced feed management. Clean, optimized product feeds for Shopping, social commerce and marketplaces, built to sell.
- Custom data and Google Cloud. Advanced projects that enrich and automate feeds with custom data and cloud pipelines, connecting catalog, stock, margin and performance signals.
- Feeds that think. Rules and automation that adjust what is promoted based on real business parameters, not just availability.
Most agencies upload a feed. We engineer it into a performance asset.
FEED'EM, OUR PROPRIETARY FEED TECHNOLOGY
Feed management matters so much in commerce that we built our own technology for it. Feed’em is a proprietary Wise Pirates product that supercharges Google Shopping performance.
- It teaches the algorithm. Feed’em enriches the Google Shopping algorithm with business-relevant information it does not normally see, so the platform bids on and shows your products with far better context.
- Probability tiers. It clusters products into tiers of conversion probability, so budget and visibility follow the items most likely to perform.
- Proven uplift. Across our portfolio, Feed’em delivers an average ROAS increase of around 9% to 12%, integrated directly with Google Shopping. A benchmark, not a guarantee.
Most agencies optimize a feed by hand. We engineered a product that does it better, and proves it.
RETAIL MEDIA
Retail media is one of the fastest-growing corners of advertising, because it sits closest to the purchase. We manage it for results, not just presence.
- Amazon Ads and beyond. Sponsored formats on Amazon and the wider retailer and marketplace networks, connected to our Marketplaces practice.
- Profit, not just sales. Managed to margin and total profitability, with catalog and feed parameters considered.
- On-site and off-site. The full retail-media picture, where discovery and purchase increasingly happen in the same place.
The shelf is now digital. We win the digital shelf.
CONVERSATIONAL & AI-SEARCH ADS
A whole new ad surface is opening inside AI assistants, and we are on it early, with a clear head. In 2026 ads have started appearing in ChatGPT, inside Google’s AI Mode and in Microsoft Copilot, while some players have stepped back.
- The emerging AI ad platforms. ChatGPT Ads, Google AI Mode and Copilot Sponsored Answers, tested and adopted where they genuinely perform.
- Early, not reckless. We pilot these surfaces with proper measurement, so you learn fast without betting budget on the unproven.
- Tied to AI visibility. Coordinated with our GEO work, so you show up in AI answers organically and in paid.
The next search box is a conversation. We are already advertising in it, carefully.
EMERGING & SPECIALIST CHANNELS
Sometimes the best return is on a channel your competitors ignore. We run the specialist platforms too, when your audience is there.
- Audio, gaming and streaming. Spotify, Twitch, podcasts and in-game advertising, for attention the mainstream channels cannot buy.
- Community, niche and unexpected. Reddit and community platforms, dating apps like Tinder and Bumble, newsletter sponsorships on Substack, and navigation platforms like Waze, run where your audience actually is.
- And many others. DOOH, connected TV apps, marketplaces and new networks as they emerge, assessed honestly on whether they move your business.
If your audience is there and it can move your numbers, we can run it.
WHY WISE PIRATES FOR CAMPAIGN MANAGEMENT?
Plenty of agencies run ads. Few run every major platform at this depth, with the data and partnerships to prove it.
- Business results, always. Our only motto. Judged on ROAS, acquisition cost and revenue, not spend or impressions.
- 500+ brands on Google and Meta. Deep, proven experience where most of the budget lives.
- Native everywhere else. TikTok, Pinterest, X and beyond, run on each platform’s own terms.
- A full-stack Google partner. Ads Premier Partner, Google Cloud and Workspace, one of the few in Europe.
- Advanced by default. Programmatic and DV360, feed management with custom data, retail media, and the new AI ad surfaces.
- Proprietary technology. Feed’em for Google Shopping (around 9% to 12% average ROAS uplift) and WAndrome for predictive creative on Meta, so performance is engineered, not guessed.
- 100+ specialists, 115+ certifications. A senior team with more than 115 platform certifications, over half of them Google, plus Meta, TikTok, Claude, Gemini, OpenAI, Salesforce and HubSpot. It is a living count our people keep renewing, we do not run on past laurels. Listed among Europe’s leading digital agencies and a “Best AI Development Company to Watch in 2026” (Executive Headlines).
Ready to put every platform to work toward the same result? Let’s talk.
OUR PARTNERS EXPERIENCE.
We manage campaigns for 500+ brands, from ambitious SMBs to large retailers, industry, finance, health and services. In our Showcases you will find the brands and cases we have worked alongside.
Frequently Asked Questions
What is campaign management, and how does it relate to performance marketing?
Campaign management is the hands-on craft of running and optimizing paid media across platforms. It is one discipline inside performance marketing, the part that executes the media, while performance marketing is the wider system that drives business results.
What is programmatic advertising?
Programmatic advertising is the automated, real-time buying of digital ad space using technology and data instead of manual orders. It spans the open web, connected TV, audio and digital out of home, and allows precise targeting and continuous optimization.
What is retail media?
Retail media is advertising on retailers’ and marketplaces’ own digital properties, such as Amazon Ads or a supermarket’s site and app. It sits closest to the purchase, which is why it is one of the fastest-growing areas of advertising.
What is connected TV (CTV) advertising?
Connected TV advertising places ads in streaming and smart-TV content, bought programmatically with digital targeting and measurement. It brings the precision and accountability of digital to the big screen, blending brand reach with performance.
What is feed management and why does it matter?
Feed management structures and optimizes product data for Shopping, social commerce and marketplaces, and in commerce the feed is often half the performance. Done well, with enrichment and automation, it decides which products get shown and how profitably.
What is Feed'em?
Feed’em is Wise Pirates’ proprietary feed-optimization technology for Google Shopping. It enriches the Shopping algorithm with business-relevant data and clusters products into conversion-probability tiers, delivering an average ROAS increase of around 9% to 12% across our portfolio (a benchmark, not a guarantee).
How is Performance Max different from a manual Google Ads campaign?
Performance Max lets Google’s AI run across Search, Shopping, YouTube and Display from one campaign; manual campaigns give more control per channel. We use each where it wins, and feed PMax the right data and creative so it actually performs.
What is Meta Advantage+?
Advantage+ is Meta’s AI-driven campaign automation, now covering sales, leads and app goals, handling targeting, placements and creative testing. It performs with good data and strong creative, which is exactly what we bring, so the algorithm learns from the right inputs.
How do you improve ROAS, ROI, OmniROAS and lifetime value?
We optimize for more than ROAS. Depending on the goal we chase ROI, OmniROAS and lifetime value for commerce, and cost per qualified lead and pipeline for lead generation, because the point is business value, not one channel’s last-click number. We tune structure, bidding, audiences, creative and feeds, with clean measurement so algorithms learn from good data.
Which ad platforms do you manage?
All the major platforms and many specialist ones: Google and Meta at the core, native social on TikTok, Pinterest and X, YouTube, programmatic and DV360, retail media like Amazon Ads, plus emerging AI-search ads and channels like Spotify, Twitch, Reddit, Substack and Waze.
Do you run native social ads on TikTok, Pinterest and X?
Yes, natively. We build for each platform’s own formats and culture rather than repurposing one plan, across TikTok, Pinterest, X, LinkedIn, Snapchat and Reddit, all measured against the same business outcome.
Are you a Google Premier Partner?
Yes, and more. We are a Google Ads Premier Partner and one of the few full-stack Google partners in Europe: advertising, Google Cloud, Gemini and Workspace, so we connect media, data and cloud.
Can you advertise on AI assistants like ChatGPT?
Yes, carefully. Ads have opened inside ChatGPT, Google’s AI Mode and Microsoft Copilot in 2026. We pilot them with proper measurement and adopt them where they perform, coordinated with our GEO work.
Which less common channels can you run?
The specialist ones, when your audience is there: Spotify and podcasts, Twitch and in-game, Reddit and communities, dating apps like Tinder and Bumble, Substack sponsorships, Waze, DOOH and connected TV. We run only the ones that can move your business.
How do you report on campaign performance?
With clarity and honesty. You get regular reporting tied to the business metrics agreed up front, ROAS, cost per acquisition, revenue and lifetime value, with full visibility into accounts, spend and what is actually driving results.
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