Google Ads, but premium.
The Google Marketing Platform is the enterprise tier of Google advertising: far more premium inventory, real audience control, connected TV, audio and the open web, bought and measured in one place. We are a certified GMP partner and technology enabler with 50+ DV360 clients and more than five years running it.
Google Ads gets you Google. GMP gets you everything else too.
The Google Marketing Platform is the enterprise stack the biggest advertisers run on. It is accessed through certified partners, not a self-serve login.
Far more inventory
More than 90 ad exchanges, the open web, connected TV, YouTube premium, online audio and digital out of home (MUPI) in shopping centres, airports and roadside, not just Google's own properties.
Real control
Audiences, deals and cross-channel frequency you actually manage, down to the individual placement, with your own first-party data.
One cross-channel view
Plan, buy and measure display, video, connected TV, audio and search together, with unified reporting instead of ten disconnected tools.
Partner-gated by design
GMP is not self-serve. Access runs through a certified partner with an enterprise minimum, which is exactly where we come in.
One platform, five enterprise tools.
Media buying, ad serving and measurement, built to work as one.
Display & Video 360
Programmatic buying across display, video, CTV, YouTube, audio and DOOH, from a single seat.
Search Ads 360
Manage and automate search across Google, Microsoft and more, with enterprise bidding.
Campaign Manager 360
Trafficking, cross-channel measurement and attribution, the backbone that ties it together.
Analytics 360
Enterprise GA4 with higher limits, SLAs, BigQuery export and deep GMP integration.
Tag Manager 360
Enterprise tag management with governance, workflow and higher limits.
DV360: the whole media plan, bought in one place.
Every channel
- Open web display and video
- Connected TV and YouTube premium
- Online audio and digital out of home (MUPI)
Every deal type
- Open auction and private marketplaces
- Programmatic guaranteed
- Reserved, premium placements
Your data, your audiences
- First-party, custom and Google audiences
- Frequency managed across every channel
- Precise, placement-level targeting
Safe and measured
- Brand safety and third-party verification
- One unified report across the plan
- Clean media, no made-for-ads junk
The reach and control of the world's biggest advertisers, run for you.
Five reasons it beats self-serve buying.
Premium placements
Reach premium publishers, connected TV and reserved inventory that self-serve Google Ads simply cannot buy.
Audience control
Activate your own first-party data and build precise audiences, with frequency managed across every channel so you stop wasting impressions.
Much more inventory
The open web, audio and DOOH across 90+ exchanges, far beyond Google's own properties, so you are not fishing in one pond.
Better channel diversification
Display, video, CTV, audio and search planned as one, so budget flows to what works instead of being trapped in silos.
More effective buying
Granular bidding, deal control and unified measurement mean more outcome per euro, and proof of what actually drove it.
Curious what DV360 could reach for your brand? Talk to us and we will map it, channel by channel.
Now with Gemini in the buying seat.
Google has embedded AI across the platform. We adopt it where it helps, and govern it where it matters.
Gemini across DV360
Campaign setup, real-time bid optimization and reporting, with Google's models doing the heavy lifting.
Ads Advisor
A generative assistant that automates setup, optimization and reporting, now generally available, with agentic buying features following.
Governed, not hands-off
Agents accelerate the work. Senior people own the strategy, the spend and the kill switch, the same discipline we bring to all agentic media.
Privacy by design
Confidential first-party data matching and clean-room techniques, so scale never comes at the cost of trust or compliance.
A certified team, and technology most brands can never touch.
DV360 and the GMP stack are out of reach for the overwhelming majority of brands. They are partner-gated and enterprise-scale. We are a technology enabler, not a licence broker: one of the very few independent agencies that gives you both a certified team and our own technology on top.
A certified GMP team
Trained and certified across DV360, SA360 and CM360, running the platform every day, not learning it on your budget.
50+ DV360 clients, 5+ years
Real, demonstrated volume in the flagship tool, the kind of depth most agencies hide behind a full-stack badge.
Our own technology
We connect DV360 to Google Cloud and BigQuery and add our own bidding, audience and creative-optimization layer, so media, first-party data and AI run as one system. Being an independent partner with both GMP and Google Cloud is what makes it possible.
Independent and transparent
No holdco markup games. Clean media, clear fees, no hidden rebates, and data you own, always.
Anyone can broker a licence. Few can make it perform for you.
Getting a GMP licence is the easy part. Wiring it to your data and running it as one system is where a technology enabler earns its place. The platform is the same. What you get around it is the whole difference.
A licence broker
- Access
- Sells you a DV360 seat, then steps back
- Team
- You supply the traders and the expertise
- Data
- Media only, no cloud or first-party layer
- Fees
- Opaque markups and hidden rebates
Wise Pirates
- Access
- A seat plus a certified team that runs it daily
- Team
- 50+ DV360 clients and 5+ years of trading
- Data
- DV360 wired to Google Cloud and our own layer
- Fees
- Clean media, clear fees, data you own
Enterprise reach, without the enterprise barrier.
GMP was built for the biggest advertisers, but as a partner we make it work for more than just them. We match the configuration to your stage.
Scaling brands
Ready to go beyond Google Ads and reach premium and connected TV inventory, with a partner carrying the platform, the minimums and the expertise, so you get in without building a trading desk.
Mid-market
The control and inventory of DV360 without the enterprise overhead. We lower the entry, run it lean and keep the fees transparent.
Enterprise
Full-stack GMP across DV360, SA360 and CM360, wired to Google Cloud and your first-party data, with governance, multi-market buying and a named team.
One platform, configured to your scale. The real barrier to premium programmatic is the partner, and that is exactly what we remove.
A rare full-stack Google position.
Wise Pirates is a certified Google Marketing Platform partner and a certified Google Cloud partner, one of very few independent agencies with both, so we build integrated media, data and cloud projects others cannot.
Three focused ways to begin.
DV360 activation
Seat, set-up and your first governed campaigns across the channels that fit your goals.
Programmatic audit
Where the budget really goes: hidden fees, MFA inventory and waste surfaced, with a plan to recover it.
Managed GMP
DV360, SA360 and CM360 planned, bought and measured continuously, with FinOps-grade transparency.
GMP connects to the rest of your growth.
The platform is the engine. It works hardest wired to everything else we run.
DV360, from the source. And we run it for you.
We are a certified Google Marketing Platform partner, so we plan, buy and measure on the real thing. Here is DV360 in Google's own words, and the market it operates in.
Set up and manage campaigns across every channel from one seat
Build and activate first-party and custom audiences at scale
Data-driven and dynamic creative, optimized per audience
Open web, CTV, YouTube, audio and DOOH across 90+ exchanges
Unified cross-channel reporting and attribution
Explore Display & Video 360 on the Google Marketing Platform
These are Google's product and figures. Market stats are 2026 industry benchmarks, not guarantees. As a certified partner, our job is to turn the platform into your results.
Put the enterprise platform to work
Tell us your goals and your current media setup through our contact form. We will show you what GMP and DV360 unlock for your brand, and how we run it, with a certified team and our own technology.
The questions we hear most.
What is the Google Marketing Platform, and how is it different from Google Ads?
What is Display & Video 360 (DV360)?
Why can I not just buy DV360 myself?
Is Wise Pirates a certified Google Marketing Platform partner?
What do you bring beyond a certified team?
Which channels and deal types can you buy?
Which connected TV, streaming and audio platforms can you buy through DV360?
How is DV360 priced?
How does AI change GMP in 2026?
Does this replace our Google Ads or performance marketing?
Google advertising, at its enterprise tier.
Tell us your goals and your current setup. We will bring the platform, the certified team and the technology, and buy the inventory that grows the business.
Start a conversation →
