E-COMMERCE SHOPS
E-COMMERCE SHOPS
Full-stack e-commerce, from the first wireframe to launch and beyond. Fast, built to convert the traffic you send them, wired into your business, and ready to grow. For shops of every size, from small businesses to large retailers, by our full-stack e-commerce team, the Shopping Builders studio.
Your store is your most important sales asset, and it should be built like one. Too many look fine and sell badly: slow, clunky on mobile, disconnected from stock and data, and hard to evolve.
We build the store end to end, and because we sit inside a full growth agency, we build it to convert and to grow. Shopify and Shopify Plus first, WooCommerce, headless and composable where they earn their place.
Google Premier Partner · Meta and TikTok partner · ISO 9001 & ISO 27001 certified · 500+ e-commerce brands
A STORE IS A REVENUE ASSET, NOT A COST YOU FILE
Built to convert, not just to launch
Build it, then make it sell. That is the point of building it with us.
The path a store takes with us, from the first wireframe to launch and on to growth, on a Shopify-first, platform-
honest base.
Any agency can ship a store that looks good on launch day. The harder job is a store that converts, loads fast, works on the phone where most of your traffic is, and keeps improving after launch. We build for that, because we are judged on your results, not on the mockups.
Full-stack, so nothing falls between the cracks
Design, front end, back end, integrations and data live in one team, with no handing the technical part to a separate vendor, and no gap between the layout and the payment, stock and ERP behind it. Because that team also masters performance, SEO and GEO, analytics and data, the store ships ready for growth, not just ready to launch.
A team that has done this, across a decade
We have not just built shops. We understand the retail business behind them.
A decade of building and growing stores: 500+ e-commerce brands, dozens of Shopify and WooCommerce
builds across almost every category, small to large, and about 23% better store performance (blended).
We are not learning e-commerce on your project. 500+ e-commerce brands over the decade, dozens of Shopify and WooCommerce builds across almost every category, and around 23% better store performance on average (a blended, client-reported figure across conversion, speed and revenue signals, not a guarantee). Deep, hands-on retail experience that few local players can match.
We build e-commerce websites and online shops engineered for speed, conversion and growth.
WHAT WE BUILD
From a first store to a full replatform, we cover the whole lifecycle.
- New stores, end to end. Strategy, UX and UI, design, development, content and product upload, integrations, testing and launch.
- Replatforming and migrations. Moving you onto the right platform, or between platforms, without losing traffic, SEO or sales along the way.
- B2B and wholesale. Trade stores with customer-specific pricing and catalogues, quote and net-terms flows and account controls, on Shopify B2B or a headless front end.
- Headless and composable builds. A fast, custom front end on a solid commerce core, for brands that have outgrown a standard theme.
- Ongoing build and support. Monthly development, new features, fixes and iteration, so the store keeps improving rather than aging.
Whether you are starting out or outgrowing what you have, we meet you where you are, and we build in multi-market, multi-currency and multi-language from the start when you plan to grow across borders.
THE PLATFORMS WE BUILD ON
Platform-honest: the right fit for your business and budget, not the one that suits us.
Which platform, when: Shopify to Shopify Plus to headless to composable, with WooCommerce as the content-
led alternative.
We start from your business, not a favourite tool, and we are honest about where our depth is.
- Shopify and Shopify Plus. Our specialty, and the right home for most scaling B2C and DTC brands: fast to launch, reliable, and strong for international growth.
- WooCommerce and WordPress. When content and commerce are one, on a familiar CMS. Well suited to content-led brands, though it needs more hands-on work to scale as catalogue and traffic grow.
- Headless, with Hydrogen and others. Go headless when a theme’s performance or design becomes the ceiling, for speed and design freedom without rebuilding the whole stack.
- Composable, for the enterprise edge. Go composable when the commerce backend itself is the ceiling, adding best-of-breed components selectively, not for their own sake.
The right platform is the one that fits your business and budget, and we will tell you which that is, even when it is the simpler one. Start on a well-configured platform and move to headless where you hit a real ceiling, without a risky big-bang rebuild.
E-COMMERCE SHOPS FOR SMALL AND GROWING BUSINESSES
We are known for Shopify Plus and high-end builds, but that is only half of what we do. We build great shops for small and growing businesses too, on real budgets, and we are genuinely good at it.
- Right-sized, not over-engineered. A shop scoped to your budget and your team, on the platform that fits, usually Shopify or WooCommerce, without paying for enterprise complexity you do not need.
- Fast and affordable to launch. Proven patterns and sensible design get a quality shop live without an enterprise timeline or price tag.
- Built to grow with you. Done properly from the start, so it scales as you do. No throwaway build you outgrow quickly and have to redo.
- Support that fits a small team. Help when you need it, so you are not left maintaining a shop you do not have the hands to run.
A small shop done well beats a big one done badly. We bring the same team, standards and retail know-how to a first shop as to a large retailer, and we scope it to what you can spend.
HOW WE WORK
One full-stack team owns the whole build, so there are no gaps between design, code and the business behind the store. A typical project runs in five stages.
- 1. Discover and scope. We map your goals, catalogue, integrations and budget, and agree the platform and the plan before a line of code.
- 2. Design and UX. Layouts for every device, built around how people actually shop and buy, not just how the brand looks.
- 3. Build. Full-stack development, front and back end, with your integrations wired in: payments, ERP, PIM, stock, shipping, CRM and product feeds.
- 4. QA, migration and launch. Testing across devices, a migration that protects your SEO and data, and a clean, monitored go-live.
- 5. Support and improve. Ongoing development, fixes and performance work, and a store the wider agency can then market and grow.
You always know which stage you are in, and what comes next.
BUILT FOR SPEED AND CONVERSION
A store that loads slowly and converts badly is an expensive liability. We make the build decisions that help it perform.
- Speed and Core Web Vitals. Fast pages, because speed and conversion move together. Deloitte’s “Milliseconds Make Millions” study linked even a tenth of a second of extra speed to higher retail conversion.
- Conversion-ready by design. Clean product pages, a low-friction checkout and a structure built to be optimized. Ongoing experimentation and conversion work then live with our Retail & E-commerce team.
- Accessible by build. Built to recognised accessibility standards, so more people can use your store, you lower legal risk, and you help SEO at the same time.
- Mobile-first. Built for the phone first, because that is where most of your customers already are, supported by our Mobile & UX practice.
- Findable. Clean, structured, SEO and GEO ready, so the store can be found in search and in AI answers.
We would rather ship a store that performs than one that only looks the part. Every store also ships with clean analytics and tagging and agent-readable structured data built in by default, with advanced modules like AI Mentions and server-side measurement available when you want to go further.
BUILT FOR AGENTIC COMMERCE
AI assistants are starting to shop for people, reading structured data, comparing in milliseconds and buying on the customer’s behalf. Agents do not browse your pages, they query your data, so the build decides whether your products show up and get bought.
- Agent-readable foundations. Structured product data, clean feeds, fast server-rendered pages and documented APIs, with accurate real-time price and stock, so an agent can read and trust your catalogue.
- Ready for agentic checkout. We build so your store can plug into the emerging agent-checkout standards, such as the Agentic Commerce Protocol behind ChatGPT and the Google and Shopify Universal Commerce Protocol, and we keep it current as they settle.
- Shopify agentic storefronts. On Shopify, we switch on and tune agentic storefronts so your products syndicate cleanly to assistants like ChatGPT, Google AI Mode, Copilot and Perplexity, which lives or dies on the quality of your product data.
- Guardrails and measurement. Rules for what agents can do with pricing and promotions, bot management, and analytics that separate agent-driven sessions, so you stay in control and can measure the channel.
Getting seen and chosen inside those assistants is a growth job, handled with our SEO & GEO and Programmatic & Agentic teams. Our job here is to make the store an asset they can read and buy from. These standards are still emerging, so we build for them and keep your store current rather than betting on a single winner.
BUILD, THEN GROW
The store is where growth starts, not where our work ends. It plugs straight into the rest of the agency.
- Grow the store. Media, promotions and conversion work through our Retail & E-commerce and Marketplaces teams.
- Feed the channels. Clean product feeds into the media run by Campaign Management.
- Measure and improve. Analytics and experimentation via Analytics & Measurement, on cloud built with Cloud Services.
Build it, then make it sell. That is the point of building it with us.
WHY WISE PIRATES AND SHOPPING BUILDERS?
Plenty of studios build stores. Few build them inside a growth agency that then makes them sell.
- Business results first. The store is judged on the sales it drives, not the awards it wins.
- A full-stack team of 20. Our digital assets and experience team: design, development, integrations and data in one place, so the whole asset is owned end to end.
- Build and grow together. The rare studio where the store is built by the same group that runs the media, feeds and data behind it, part of an agency with a decade of e-commerce depth and 500+ brands behind it.
- Yours to keep. You own the store, its code and your data, built on open foundations and never locked to us.
- Platform-honest. Shopify and Shopify Plus specialists, but we recommend the platform that fits you, not the one that suits us.
- Certified and secure. A Google Premier Partner and Meta and TikTok partner, in an ISO 9001 and ISO 27001 certified company (certificate PT010101, Bureau Veritas).
Ready to build a store that sells? Let’s talk.
OUR PARTNERS EXPERIENCE.
We have built and grown online stores for more than 500 e-commerce brands over the past decade, from small shops to large retailers, across almost every category and omnichannel. In our Showcases you will find the brands and cases we have worked alongside.
Frequently Asked Questions
How do I choose an e-commerce development agency?
Look for proof over promises: real stores at your level of complexity, with results you can check. Ask how much of their work is genuine e-commerce, whether they grow the store or just launch it, and whether you own the code and data. One that builds and grows the store beats one that only ships it.
Which e-commerce platform should I choose?
It depends on your size, catalogue and plans. Shopify and Shopify Plus suit most scaling B2C and DTC brands. WooCommerce fits content-led WordPress brands. Headless or composable make sense once you hit a real performance or flexibility ceiling. We recommend the platform that fits you, not the one that suits us.
Shopify or WooCommerce, which is better for my store?
Neither is better in the abstract. Shopify is hosted, reliable and quick to launch, so you focus on selling, not maintaining. WooCommerce gives full control on WordPress and suits content-heavy brands, but you own more of the upkeep and the scaling work. We help you weigh cost, control and where you are heading.
Shopify or a custom build in Node or React, which do I need?
Most brands do not need a fully custom build. A well-configured platform is faster, cheaper and safer than one coded from scratch. A custom or headless storefront (a Node or React front end on a commerce API) earns its place only when performance, design or workflow hits a real ceiling. Usually the smart route is Shopify at the core with a custom front end.
Should I build my store with AI or no-code tools?
AI and no-code tools are great for a simple shop, live fast and cheap, and we use AI to work faster ourselves. But they hit a ceiling quickly on performance, custom logic, integrations and scale, and can leave you a store you cannot fully control. For a serious sales asset, use them to move faster, not as the whole foundation.
How much does it cost to build an online store?
It varies widely with scope. A straightforward store on a hosted platform is a modest investment, a custom or headless build with integrations runs from the low tens of thousands, and enterprise commerce more again. Rather than a menu price, we scope to your goals and give you a clear estimate before you commit.
Do you build shops for small businesses and limited budgets?
Yes, and we are good at it. Much of our work is right-sized shops for small and growing businesses, usually on Shopify or WooCommerce. We scope to your budget, skip enterprise complexity you do not need, and build so it can grow. Same team and standards, sized to what you can spend.
Do you build B2B or wholesale stores?
Yes. We build B2B and wholesale stores with customer-specific pricing and catalogues, quote and net-terms flows, and account controls, on Shopify B2B or a headless front end. Many brands run B2C and B2B from one platform, and we set it up so both work without getting in each other’s way.
How long does it take to build an online store?
It depends on complexity. A focused store can launch in a few weeks, a larger build with custom design, integrations and migration takes longer. We scope a realistic timeline before we start and keep you updated against it.
Will my store be fast and good for SEO?
That is a build priority, not an afterthought. We build for Core Web Vitals and speed, with clean, structured code and a migration that protects your existing SEO. Speed and structure help you rank in search and appear in AI answers, and faster pages tend to convert better too.
Will my store be accessible?
Yes. We build to recognised accessibility standards, so more people can use your store, you reduce legal risk, and you often help SEO at the same time. Accessibility is designed in from the start, not bolted on just before launch.
Is my store secure and PCI compliant?
Yes. On Shopify, PCI compliance is handled at the platform level, so you are not storing card data yourself. On WooCommerce or custom builds, we use compliant payment providers and secure hosting so card data stays out of your systems. Security is standard for us, backed by our ISO 27001 certification.
Do I own the store, the code and the data?
Yes. The store, its code and your data are yours, on your accounts and your platform. We build so you are never locked to us, and a good build is one you could hand to another team without it falling apart.
Can you migrate or replatform my store without losing SEO and traffic?
Yes. Migrations go wrong when they ignore the things that carry your equity: URLs, redirects, structured data, content and analytics. We plan for those first, so you move to a cleaner, faster store without losing the SEO and traffic you have built.
What is headless commerce, and do I need it?
Headless separates your storefront from the commerce engine, connected by APIs, for more speed and design freedom. Most brands do not need it on day one. The pragmatic path is to start on a solid platform and go headless where you hit a genuine ceiling, usually on your most important pages first.
Can you get my brand mentioned or recommended by AI assistants?
Yes. That is our AI Mentions work, an advanced form of GEO: structuring your store and content so AI answers and assistants cite, recommend and shop your brand, not just index it. It goes beyond the search-ready baseline every build gets, and runs with our SEO and GEO team.
How do I sell through ChatGPT and AI shopping assistants?
Your products must be readable and buyable by AI agents: clean structured data and feeds, accurate real-time price and stock, and a link to the emerging agent-checkout standards. On Shopify, we switch on agentic storefronts so your catalogue reaches ChatGPT, Google AI Mode, Copilot and Perplexity. Being chosen inside them is then a GEO and media job.
Do you support and keep improving the store after launch?
Yes. Launch is the start, not the finish. We offer ongoing development and support: new features, fixes, performance work and iteration. And because we sit in a growth agency, the same store can be marketed, measured and optimized by the wider team.
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