We do not "do e-commerce". We grow your industry.
One obsession: your commercial results. More revenue, better margin, lower cost of sale, across every place your customer shops.
Commerce is where our story started, with hundreds of retail brands, and it is the industry we know deepest. Generic agencies sell you a service. We bring an entire industry practice: people who understand retail economics, the platforms, the metrics and the moment, and the full stack to act on all of it.
The first of our Specialized Industries. See what we do.
We organize around your industry, because depth beats generalism.
Retail and commerce have their own economics, seasonality, metrics and hard problems. So we treat commerce as a specialized industry practice, staffed by people who have grown real retail brands and who speak margin, not just impressions.
Why we organize around your industry
Most agencies sell horizontal services and hope they fit. We do the opposite, because depth beats generalism every time. This is the first of our Specialized Industries, with Finance, CPG & FMCG and Health to follow.
It starts with the founders
Our DNA is rooted in retail. The founders came from the industry, not from an awards cabinet, so the business-first mindset runs from the very top, and contribution margin, ROAS and lifetime value come before vanity impressions.
Commerce in 2026: omnicommerce and the new shelf
The old split between online and offline is gone. Customers move between store, app, marketplace, social feed and now AI assistants in a single journey, and the winners unify commerce across every channel and turn data into margin.
Full stack, plus models nobody else brings
This vertical pulls on everything we do, from e-shops and mobile commerce to performance, SEO and GEO, social, marketplaces, data and advising. And it goes beyond services into our concept models, like Side Car advising and talent recruiting for your commerce team.
Figures on this page come from industry research, move over time, and are benchmarks rather than guaranteed outcomes.
The store is the engine, built to sell, not just to launch.
Through our commerce build practice, Shopping Builders, we design, build, migrate and scale stores that are ready for real performance.
Built to convert
Design and development on Shopify, WooCommerce and tailor-made stacks, engineered for speed, UX and conversion from day one.
Mobile commerce first
Most commerce is mobile, so we build mobile-first experiences that actually close the sale on a small screen.
Migrations and integrations
Re-platforming, product data, feeds, payments and the systems behind the storefront, done without breaking what works.
We have seen what fails after launch, so we build so it does not. A store is only good if it sells.
The fastest revenue is usually already on your site.
Traffic you already paid for is the cheapest growth you have, if the experience converts it. This is where a small fix often doubles the result.
Conversion rate optimization
Structured testing on the journeys that matter, powered by our CRO practice.
UX and experience audits
Where you lose people, and the fixes ranked by impact, through our Mobile & UX team.
The whole funnel
From product page to checkout to post-purchase, tuned to lift conversion, average order value and retention.
The fastest revenue is usually already on your site. We help it convert.
More than a service. We match the right model to your commerce problem.
Side Car advising
- Always-on strategic advising through implementation, not a report and a handshake
- From our Digital & AI Consultancy practice
Run it for you
- Full or partial management of your commerce operation
- Effectively an extension of your own team
Talent recruiting
- When you need the capability in-house
- We help you find and build the commerce and digital talent to do it
Whatever the commerce problem, we match the right model to it: service, advisory or people.
Our heartland: growth judged on sales and margin, not clicks.
Performance marketing engineered for commerce, where every euro is judged on sales and margin. This is where most of the growth is won.
Full-funnel paid media
Prospecting to retargeting across Google, Meta, TikTok and the open web, run with our Programmatic & Agentic and Social Selling teams.
Feeds and shopping done right
Clean product feeds, shopping campaigns and catalog work, because in commerce the feed is half the performance.
Optimized to commercial reality
ROAS, contribution margin, new-customer acquisition cost and lifetime value, not the metric that looks best in a screenshot.
We came up growing retail brands. Performance that ignores margin is not performance, and we never forget the difference.
We sell where your customers already are.
Discovery has moved to search, AI answers, social feeds and marketplaces. Omnicommerce means meeting the customer on their turf and closing the sale wherever it happens.
SEO & GEO for commerce
Category and product visibility, technical health and content that ranks and sells, structured so AI engines surface and recommend your products, through our SEO & GEO practice.
Social & social commerce
Shoppable content, live shopping and creator-led selling across the channels that now drive discovery, with Social Media.
Marketplaces
Amazon and the retail-media ecosystem, run for profit not just presence, through our Marketplaces practice.
If AI cannot find your products, a fast-growing share of buyers never will either. We make sure it can.
We do not just report the numbers. We tell you what to do about them.
Retail runs on numbers, and most brands are sitting on data they never turn into decisions. We change that.
Commerce analytics
The metrics that actually matter, margin, cohort behaviour and product performance, tracked and made useful.
First-party data and CRM
Owned data captured and activated for retention and repeat sales, with Marketing Automation & CRM.
Commercial advising
Pricing, assortment, promotions and channel mix, advised by people who have run real retail P&Ls, not just dashboards.
We do not just report the numbers. We tell you what to do about them, and help you do it.
AI is reshaping how people shop, and how commerce is run.
A large share of retail leaders reportedly expect agentic AI to accelerate growth, and shoppers already lean on AI to decide. We help you use it, safely.
AI-assisted operations
Automating merchandising, content, customer service and reporting, built with our AI Enablement and Process Automation & Agentic AI teams.
Ready for agentic shopping
Structured so AI shopping agents can find, understand and recommend your products.
Fast, but future-proof
Adopted quickly, on secure and scalable foundations, never a reckless bolt-on.
Agentic commerce, reported forecasts. Benchmarks from industry research, not guaranteed outcomes.
The brands that make AI a commerce advantage now will be very hard to catch later.
Retail is the first vertical where we build true industry depth.
Retail and commerce is the first of our Specialized Industries, the areas where we go beyond generic digital and build real vertical depth.
First vertical, live now
Retail, E-commerce & Omnicommerce, where our roots and our deepest expertise are.
More to come
Finance, CPG & FMCG and Health are next, each with the same principle: industry fluency plus the full Wise Pirates stack.
Depth, not labels
A specialized industry practice means people who know your world, not a generalist team learning it on your budget.
Vertical depth is how digital stops being generic and starts being genuinely yours.
One industry practice, many ways to help.
The Wise Pirates way: the best of digital, marketing, people and technology, aimed at one purpose, driving your business results. Inside this vertical we bring the full stack.
Plenty of agencies will build you a store or run some ads. Few grow the whole business.
Commercial results, always
Our only motto. Measured in sales, margin and lifetime value, not vanity traffic.
Commerce is in our DNA
We grew up working with hundreds of retail brands, so we know what breaks after launch and how to prevent it.
300+ cases, in every corner of retail
Over 300 commerce cases across almost every subcategory, from fashion, electronics and FMCG to luxury, home, beauty and grocery.
The whole stack, one team
Store, UX, CRO, performance, SEO and GEO, social, marketplaces, data and AI, joined up, not stitched together from vendors.
More than services
Side Car advising, full management or talent recruiting, whatever the challenge needs.
Recognized and certified
Named among the "Best AI Development Companies to Watch in 2026" (Executive Headlines), the first PT marketing agency R&D-certified by ANI, a Google certified partner, and an ISO 9001 and ISO 27001 certified company, listed among Europe's leading and fastest-growing digital companies.
Our path started with more than 500 retail and commerce brands, with over 300 commerce cases across almost every retail subcategory, from fashion, electronics and FMCG to luxury, home, beauty and grocery, so the odds are we have already worked in yours. In our Showcases you will find the brands and cases we have worked alongside.
The questions we hear most.
What is omnicommerce, and how is it different from omnichannel?
Do you only build online stores, or do you also grow them?
Which e-commerce platform should I use: Shopify, WooCommerce or something else?
How is AI changing e-commerce, and how do you keep us visible?
What is the "Specialized Industries" model?
Can you help with more than marketing, like advising or hiring?
How do you drive e-commerce sales, not just traffic?
How do you measure success in retail and e-commerce?
Do you work with retailers and brands of every size?
What is agentic commerce?
How do you optimize a product catalog for AI shopping agents?
What is mobile commerce, and why does it matter in 2026?
How can retailers improve mobile commerce conversion?
Grow your commerce as an industry, not a checklist.
Tell us your goals and your margins. We will bring the industry expertise, the full stack and the models to move the number that actually matters.
Let's talk →
