Wandrome · Creative intelligence for Meta

Better performance on Meta. Before you spend a cent.

Wandrome tells you which creative will win, before it goes live. More performance from every Meta asset, less budget spent finding out, decided before the campaign starts.

That is the promise. The how comes next: it reads each creative the way Meta does, shows the audience it will activate and what to change, with no media spent to test and no access to your account.

Pre-flight readLive
9.2 out of 10 Creative score
Hook9.0
Audience fit8.8
Benchmark9.4
Predicted audience: young renters, first policy. Two copy fixes would lift the hook to 9.6. Illustrative read.
+8%average lift in Meta performance
−12%less media waste
85%accuracy on predicted creative performance
2 mina read that took weeks of testing before
0 €media spent to know before you invest

Across measured cases, Meta performance rose between 8% and 14% (we headline the conservative +8%) and media waste fell between 12% and 20% (we headline 12%), varying with industry, campaign duration and spend. The 85% accuracy was established on 150 creatives across 12 clients over 30+ days, in two tests against a control group. All are probabilistic benchmarks, not guarantees.

The pain most brands share

The most expensive decision in the campaign is made with the weakest information.

By the time a creative is in production, who will see it is all but decided. That call gets made in a meeting, by taste and by history, and only gets validated weeks later, with the budget already spent. Most brands live with this. Many do not know it is happening.

01

Targeting left your hands

Manual audience options now filter, they no longer choose. The creative chooses: image, pace, tone and copy tell the system who to deliver it to.

02

The test is paid in media

Finding out that a creative does not work costs two to three weeks of delivery and the budget that went with it. The learning always arrives after the invoice.

03

Creative feedback is subjective

Reviews get settled by opinion in the room. With no shared ruler, marketing and creative argue taste instead of arguing delivery.

The question nobody answers before launch

Who is this creative actually going to reach? Today the answer only shows up in the report, when nothing can be changed. Wandrome brings that answer to the moment it is still worth something.

How Meta reads your creative

Meta reads the creative to decide who sees it.

Meta is a Wise Pirates partner, and its systems are remarkable. In 2026 the creative itself is the primary targeting signal: the algorithm reads your asset and builds the audience it will serve. Your settings filter that, they no longer replace it. Wandrome reads the creative the same way, before your account ever touches it.

Question 1 · who is this for?

Reads the creative

Meta's creative-reading algorithm looks at the asset and the copy and builds the audience it will select. This is where the creative becomes the targeting.

Wandrome lives here
Question 2 · which signal counts?

Weighs the objective

Your campaign objective routes delivery: clicks for traffic, purchases for conversion. Same asset, different objective, different result.

Question 3 · who wins?

Ranking and auction

The final ordering and the auction, shaped by budget, bid, landing page, offer and seasonality. This is where the money meets the room.

What this means for you

One system, three questions, all powered by Meta's models. Wandrome answers the first, on your side of the glass, before you pay to find out. We do not work against Meta. We read creatives with the same lens, so your assets arrive stronger.

New in Meta · the Andromeda update

Andromeda just made the creative matter even more.

Meta has made Andromeda, the system that reads your creative and finds its audience, far more powerful. That is good news: broad targeting works, and strong creative travels further than ever. The catch is that the creative now carries most of the performance, so both the wins and the wasted budget are decided by the assets you ship.

The shift

Creative carries the performance

With Andromeda reading the asset to build the audience, your settings filter and the creative decides. The lever moved from targeting to what you actually make.

The trap

Similar assets cancel out

Near-duplicate creatives are read as the same signal and stop earning distribution. Ten small tweaks now count as one. Sameness is the quiet budget leak.

The move

Angles, not variations

Distinct angles win: problem-first, social proof, founder story, education, aspiration, urgency. Real variety, tested as concepts, is what the new system rewards.

The new testing framework rewards distinct angles.

  • Fewer, broader campaigns. Consolidated structures concentrate the learning, so the bet moves onto the creative mix.
  • More angles, refreshed faster. Creative tires sooner now, so a steady supply of genuinely different angles keeps performance up.
  • Diversity you can prove. The question is no longer "is this a good ad", it is "is this a different enough angle to earn its own audience".
SIX ANGLES, ONE AUDIENCE POOL ANGLE 1 Problem-first ANGLE 2 Social proof ANGLE 3 Founder story ANGLE 4 Education ANGLE 5 Same hook ANGLE 6 Tweaked copy Distinct angles each earn an audience. Near-identical ones collapse into one signal.
Under Andromeda, near-identical assets collapse into a single signal, while genuinely different angles each earn their own audience. Wandrome tells you which is which, before you produce and spend.
Where Wandrome fits the Andromeda era

This is exactly what Wandrome was built for. Before you produce a dozen angles and pay to test them live, Wandrome reads each one and shows which will activate the right audience, which are too alike to earn distribution, and which to cut. You walk into the Andromeda testing framework already knowing where to bet, and that is where the better performance comes from.

What Wandrome does

One score per creative, before you invest.

Upload the asset, image or video. Wandrome returns three things: a score from 0 to 10, the audience the creative will most likely activate, and the concrete list of what to change to lift the number. Minutes, not weeks. No change to your account, no customer data.

It reads the asset the way the algorithm does.

  • It sees what is there. Colour, pace, emotion, composition and the key moments, read frame by frame.
  • It knows what the system understands. The tags the algorithm would attach, the ones that pull the right audience and the ones that scatter the delivery.
  • It shows who will see it. The audience clusters the creative will activate when it enters the auction, before you spend.
Get a quote young renters first policy intent generic finance (weak) strong hook AUDIENCE IT WILL ACTIVATE
The read runs in minutes, with no change to your account, no connection to your internal systems and no customer data. For images it focuses on the elements and copy that decide if the asset is opened. For video it reads the structure of the first seconds.
1
Visual decomposition

Colour, tone, composition, context and the key moments, read object by object.

what is there
2
Semantic tags

The labels the system attaches. Specific ones pull the right people, broad ones scatter the spend.

what it understands
3
Signal crossing

The signals fuse into the audience clusters the creative will activate in the auction.

who will see it
4
The first seconds

Hook, value, benefit and resolution, each scored, with the exact point the asset loses the viewer.

where it slips
5
Market benchmark

Compared to your country and industry, with the confidence level of the read itself.

what it is worth

Every read is probabilistic and indicative. Wandrome does not replace the live test. It replaces the blind one.

Built for the whole team

One read, three jobs.

Wandrome gives creative, media and brand a shared ruler, so the conversation moves from taste to delivery.

Creative teams & designers

Feedback becomes a path

Instead of "this does not work," the read points to the element pulling the wrong audience and what would earn three more points. It can even talk back and draft the next version, so a rejection becomes a route forward.

Campaign & PPC managers

Budget goes to what will scale

Weak assets are cut before they consume delivery, and spend flows to the creatives most likely to win. You walk into the campaign already knowing which audience each asset will reach.

Brand managers

Consistency you can measure

Every asset is checked against the brand before it goes out. One objective ruler across agencies and markets, so brand fit is measured, not hoped for.

It does not stop at the diagnosis

It tells you what is wrong, and writes the next version.

A report that only flags the problem hands the work back with no direction. Wandrome closes the loop inside the same read.

Conversation

Talk to the creative

Ask which elements trigger each tag, and have it strip the ones that do not serve the business. The answer points to the exact element in the asset, not a generality.

Generation

Copy and variations, ready

Copy drafted from proven writing frameworks and moment-by-moment variation scripts, with production difficulty coded by colour: easy, medium, hard.

Competition

Reverse-engineer a rival

Read a competitor's public creative and get the map of segments, angles and language it is buying, side by side with yours. No account access, only public assets.

Coherence · earlier is cheaper

The earlier the check, the cheaper the waste.

Once production is done, the money has already burned. Coherence is the pre-production gate: it validates the brief, moodboard, storyboard and script against the brand, the persona and the algorithm, while changing things is still cheap. Then Wandrome scores the final asset, and real results feed both.

Stage 1 · pre-production
Coherence
Validates the concept before there is an asset, with a clear go or no-go.
before you produce
before you produce
Stage 2 · pre-launch
Wandrome
Scores the final creative before it goes to air, with the fixes that lift it.
before you invest
before you invest
Stage 3 · post-launch
Measurement
Real campaign results recalibrate the two stages before it.
what really happened

Coherence keeps the score honest: your custom brand data enters only after scoring, in the recommendations, so the read stays a clean mirror of the algorithm. It works across the whole creative chain, including where a hero spot contaminates every derivative if it starts wrong.

The moment the invisible becomes obvious

Same asset, same budget, a different audience.

A student insurance creative, approved and ready to launch. The read showed the dominant tags were parenting and generic financial services, so delivery would scatter across people who would never be customers of that campaign.

Approved version
6.8
Broad tags, scattered audience, budget buying the wrong people.
copy only
After the fix
8.1
No new production, no new shoot, no extra creative budget.
The same pattern, another sector

In a demo with a national bank, a creative the team picked at random read as brand awareness, with broad financial tags, while the campaign was being run for conversion. The read took two minutes, and the room did not know that before it walked in.

Figures here are examples and benchmarks, not guaranteed results. Every read is probabilistic and indicative.

Why this is different

No other agency has this. No off-the-shelf stack sells it.

Plenty of tools score an ad after it runs. Plenty predict a click. Wandrome does something the market does not: it reads the creative before spend and tells you the audience it will activate on Meta, in minutes, from the asset alone.

A note on what we found

From the extensive research we have run, ourselves and with AI, this is the only software solution that gives both predictive performance on Meta and audience predictability from the creative asset itself. We built it because nobody else offered it.

The technology, and the guardrails

A smart, agentic system. Built to be safe.

Wandrome is a modern agentic AI: a coordinated team of specialised agents that read vision, language and context together, trained on more than 10 million creatives. Powerful, and deliberately contained.

An agentic team, not a gimmick

A team of AI agents works as one read: computer vision for the image, language models for the copy, contextual models for the audience. Many minds, one score you can act on.

No customer data, no account access

Wandrome reads the creative asset, not your customers. It needs no access to your ad account and works on non-sensitive data by design, so nothing about your audiences leaves your hands.

Compliant with the EU AI Act

Built to be fully compliant with the EU AI Act, processed in a private environment with data held in Europe, inside a company certified to ISO 9001 and ISO 27001.

EU AI Act compliant ISO 9001 ISO 27001 Data in Europe Non-sensitive data No account access

And nothing to fear on the way out. Your accounts, your creative and your data stay yours. There is no platform to rip out, nothing for your team to learn, and no new license on your invoice. Wandrome makes the work sharper. It does not hold you hostage.

No tech stack to adopt

An easy solution, not a tech stack.

A wall of proprietary tool names makes people picture licenses to buy, systems to wire in and teams to train. This is the opposite. You get the edge, we run the engine.

Learned in minutes

Absolutely intuitive

If you can read a score, you can use it. No onboarding project, no manual, no certification. The result arrives in plain language.

Easy in, easy out

No lock-in

Nothing is wired into your systems to unplug, and nothing to migrate. It is a capability we run for you, with no license to carry. If you ever stop, nothing breaks.

No risk to inherit

No cyber exposure

No access to your ad account and no customer data, run in a private environment, and fully compliant with the EU AI Act, inside an ISO 9001 and ISO 27001 company.

Modern AI, safely built

LLM with security layers

Built on large language model technology wrapped in layers of security. The sophistication is ours to maintain, not yours to manage.

You are buying an outcome, not adopting a platform. Easy in, easy out.

How you get Wandrome

Not a SaaS you buy. An edge you get by working with us.

Wandrome is not a self-service product with a login and a seat count. It is a capability we run for our clients, and for companies that want to partner with us more deeply. You get the technology and the team that reads the output alongside you.

Option A

Live diagnosis

One of your creatives, read live with our team. About 45 minutes, no commitment, and no access to your account.

Option B

Pilot batch

A set of your real assets, including ones already live, so you can compare the read against what actually happened.

Option C

Split test

Half the assets chosen by the read, half chosen the way you do today, compared on cost per acquisition with budget and objective fixed.

Because it is delivered through us, we can promise what a software vendor cannot: your data, your accounts and your creative stay yours, and there is nothing to unplug if we ever part ways. Wandrome is the unfair advantage you get for working with Wise Pirates, not another tool to manage.

Why Wise Pirates

Bold, independent, and building our own technology.

Proprietary, not repackaged

Wandrome is our own technology, not a reseller's dashboard. The best of a great team, frameworks, tech and proprietary data, aimed at your business results.

A decade in performance

Built on more than ten years of digital and 1,000+ business and brand cases, with the pattern recognition that only that volume brings.

Meta partner, on your side

We run Meta at scale as a partner, and Wandrome reads with the same lens the platform uses, so your assets arrive stronger.

Transparent by default

We say what a read can and cannot do. It is a comparison ruler, not a guarantee, and we would rather be trusted than oversell.

For clients and partners

Wandrome is for the brands we work with and companies that want a deeper partnership, with market exclusivity so it stays an edge.

Safe and certified

AI Act compliant, ISO 9001 and ISO 27001, data in Europe, non-sensitive by design. Fast does not mean careless.

Bring one creative. See the audience it will activate.

About 45 minutes, no account access, no commitment.

Book a live read →
Frequently asked questions

The questions we hear most.

Last updated: August 2026. Any figures we share are estimates and benchmarks, not guaranteed results.

What is Wandrome?
Wandrome is Wise Pirates' proprietary creative intelligence for Meta advertising. It reads a creative the way Meta's algorithm reads it, before you spend, and returns a score from 0 to 10, the audience the asset will most likely activate, how it compares to your market, and the concrete changes that would lift it. It is a pre-flight read that takes minutes, needs no access to your account and uses no customer data.
Is Wandrome a SaaS I can buy and log into?
No. Wandrome is not a self-service platform with seats and a login. It is a capability we run for you: our clients, and companies that want to partner with us more deeply, get the technology and the team that reads the output alongside them. You get the edge without another tool for your team to learn or another license on your invoice.
Who is Wandrome for?
Brands and teams that want efficiency and control over their Meta creative. In practice it serves three roles at once: creative teams and designers get feedback that points to the fix, campaign managers cut weak assets before they spend, and brand managers get one objective ruler across agencies and markets.
Does Wandrome use my customer data or need access to my ad account?
No. Wandrome reads the creative asset itself, not your customers. It needs no access to your ad account and uses non-sensitive data by design. The read runs in a private environment, separate from your systems, so nothing about your audiences or your customers leaves your hands.
Is Wandrome compliant with the EU AI Act?
Yes. Wandrome is built to be fully compliant with the EU AI Act. It runs in a private, secure environment with data held in Europe, inside a company certified to ISO 9001 and ISO 27001, and it works on non-sensitive data rather than personal customer data.
Does Wandrome work against Meta or replace Meta's tools?
Not at all. Meta is a Wise Pirates partner and its systems are extraordinary. Wandrome simply reads the creative with the same lens the algorithm uses, so your assets arrive stronger. It sits before your campaign, on your side of the glass, and complements Meta's tools rather than competing with them.
What exactly does the score predict, and is it guaranteed?
The score is a probabilistic, indicative read of how a creative is likely to perform and which audience it will activate, benchmarked against your country and industry. It is a comparison ruler, not a promise of a campaign result. Wandrome does not replace the live test. It replaces the blind one, so you go into media already knowing what usually only shows up in the report.
Will I be locked into Wise Pirates' technology?
No. Your accounts, your creative and your data stay yours. There is no platform to rip out and nothing for your team to migrate if we ever part ways. Wandrome is designed to make the work sharper, not to trap you inside a tool.
Does Wandrome work for images and video?
Both. For video, Wandrome reads the structure of the first seconds, the hook, the value, the benefit and the resolution, and shows the exact point where the asset loses the viewer. For images, it focuses on the elements and copy that decide whether the asset is opened at all.
How is Wandrome different from other creative or ad tools?
Most tools score an ad after it runs, or predict a click. From the extensive research we have run, ourselves and with AI, Wandrome is the only software solution that gives both predictive performance on Meta and audience predictability from the creative asset itself, before spend. No other agency offers it and no off-the-shelf tech stack sells it.
How was the 85% accuracy measured?
The 85% figure was established against the analysis of 150 creatives across 12 clients over more than 30 days, in two tests against a control group. It is a benchmark from that work, not a guarantee: every read stays probabilistic and indicative, and Wandrome does not replace the live test, it replaces the blind one.
How much media waste does Wandrome cut?
In the cases we have measured, media waste dropped between 12% and 20%, varying with industry, campaign duration and the amount invested. We headline the conservative 12%. It is a probabilistic benchmark, not a guaranteed result: Wandrome improves the odds by moving the decision before the spend, it does not promise a fixed saving.
How fast can we see it on our creative?
Quickly. We can read one of your assets live with you in about 45 minutes, with no account access and no commitment. A pilot batch of real creatives, including ones already live so you can compare the read to what actually happened, runs in days.
Can Wandrome help beat competitors' creative?
Yes. Wandrome can read a competitor's creative and map the segments, angles and language it is buying, side by side with yours. That turns a guessing game into a clear view of where you can win the audience, all from public assets and without touching anyone's account.
Will I have to learn a new tool?
No. Wandrome is absolutely intuitive and learned in minutes, with no onboarding project, no manual and no certification. It is a capability we run for you, so there is no platform for your team to manage. You get the read, and the team that reads it with you. An easy solution, not a tech stack.
Is there any lock-in or cyber risk?
Every product carries some risk; Wandrome is built to be about as risk-free as a tool can be. Easy in, easy out: nothing is wired into your systems to unplug, your accounts and creative stay yours, and it runs in a private environment with no ad-account access and no customer data. It is built on large language model technology with layers of security, and fully compliant with the EU AI Act.
Is Wandrome a mature product?
We are upfront about it: Wandrome is a recent product, less than a year old and still in beta. It improves continuously, and using it well requires understanding the terms and what each read actually means, which is exactly why we run it with you rather than hand you a login. You get today's capability plus the team that reads the output alongside you, so the newness is an edge you help shape, not a risk you carry alone.
What sources is this page based on?
In short: Wise Pirates proprietary research and product data, our model trained on more than 10 million creatives, Meta's public documentation on how creative is read and ranked, and public industry reporting on the 2026 Andromeda update. Any figures are benchmarks, not guarantees.
See it for yourself

Watch Wandrome read one of your creatives.

Bring one asset. In minutes you will see the audience it will activate, the score against your market, and what to change. No account access, no commitment.

Start a conversation →
Wandrome is a Wise Pirates proprietary capability for clients and partners. Not a self-service SaaS.