Search left the search box.
One obsession: making your brand the answer wherever people now search. In 2026 that means inside TikTok, YouTube, Reddit and Pinterest, and inside the AI answers that summarize the web before anyone clicks a thing.
Social content, entities and mentions now decide whether you are found, on the feeds people scroll and in the models people ask. We optimize for both, as one strategy.
Not a channel. It is where discovery moved.
People stopped starting at a search bar. They ask a feed, a creator or a chatbot, and act on whatever comes back first. Social SEO makes that first answer yours.
Most agencies still split this in two: an SEO team chasing blue links, a social team chasing views. Neither one owns the moment a buyer actually decides. We treat every surface as a single search problem, which is the whole point.
Social platforms became search engines
TikTok, YouTube, Reddit and Pinterest now serve intent, not just entertainment. Their internal search reads your captions, spoken words, on-screen text and subtitles to decide who ranks for a query, and it rewards content built to be found, not only to be watched.
AI answers read social
Google AI Overviews and assistants like ChatGPT and Perplexity answer before the click, and they lean heavily on user content and earned mentions. If social is not talking about you, the models have little reason to either. Being present and being quotable is the new front page.
Social SEO is the bridge between two teams that usually never meet: search and social. It plugs into Social Media, Performance Marketing and our Analytics & Measurement practice, so discovery, content and data pull in the same direction.
The click is optional now. The mention is not.
Three things broke the old playbook at once. Getting your head around them is the difference between chasing rankings and owning the answer.
The answer is the destination
Most searches now end without a click. The result is read in place, in an overview or a feed, so being the answer beats owning a link nobody taps.
Models trust people
AI answers lean on what real users say in reviews, threads and videos. Earned mentions and community trust now shape the response more than a polished page.
Be a known name
Search engines and models reason in entities. A consistent, well-understood brand entity gets surfaced everywhere, while loose, unlinked pages get lost.
None of this kills SEO. It widens it. The brands that win treat search, social and AI answers as one discipline, which is exactly how we run it.
Every surface ranks you by its own rules.
There is no single algorithm to game. There are several, each with a different idea of what a good answer looks like. We optimize for the ones your buyers actually use.
TikTok
Keywords in the first seconds, spoken and on screen, plus searchable formats. Increasingly an intent engine, not just a feed.
YouTube
Titles, chapters, transcripts and Shorts optimized for the queries people type, with long and short form working as one library.
Instagram & Pinterest
Alt text, keyworded captions and visual context so your content is surfaced by search and by recommendation, not just by followers.
Among the most cited sources in AI answers. We earn genuine, useful presence in the threads your category actually reads.
Google AI Overviews
Content structured to be quoted, with clean facts and entities so the summary that appears before the links includes you.
ChatGPT & Perplexity
Share of model: showing up when buyers ask an assistant to compare, recommend or shortlist in your space.
Three layers, one answer.
Ranking a single video is a tactic. Owning the answer across every surface is a system. We work all three layers at once, so wins compound instead of expiring with the next post.
On-platform search
- In-platform keyword research, by real query volume and intent
- Keywords spoken, shown on screen and written into captions
- Searchable formats and hooks that earn the watch time platforms reward
Entity & authority
- Consistent entity signals so platforms and models know who you are
- Earned mentions, reviews and user content across the web
- Creator and community seeding where your category is discussed
AEO & GEO
- Content structured to be quoted, not just ranked
- Clean, citable facts and entities the models can trust
- Monitoring of share of model and AI citations over time
Feeds forget. Entities compound. We build the second so the first keeps paying you back.
From invisible to cited, in five moves.
A repeatable path, not a bag of hacks. Each stage compounds on the one before it.
See where you stand
We audit your presence across social search and AI answers, map where your buyers actually look, and set the metrics that will matter.
Fix the foundation
A consistent brand entity, structured facts and clean signals, so platforms and models know who you are and have reason to trust you.
Build to be found
Searchable, quotable content per surface, on the queries with real intent, in the formats each platform actually rewards.
Win the crowd
Genuine mentions and useful presence in the communities and with the creators your category listens to, the signals AI answers weight most.
Compound what works
Track share of model, citations and branded lift, then double down on the topics and surfaces that move real intent.
If you only track rankings, you are measuring the old web.
Discovery moved, so measurement has to move with it. We report on where attention and intent actually form now.
Share of model & AI visibility
How often you are surfaced and cited in AI answers and assistants for the questions that matter in your category, tracked over time, not guessed at.
Social & branded search lift
In-platform search presence and the lift in branded and category search that follows, the signal that discovery is turning into demand.
Intent, not impressions
We optimize for the searches with commercial intent and the quality of the traffic that follows, not vanity reach that never converts.
Not sure where you stand in AI answers today? Ask us for a social search & AI-visibility audit →
A sharp starting point, fast.
Social search & AI-visibility audit
Where you appear across social search and AI answers today, where competitors beat you, and the gaps worth the most.
AEO & GEO readiness
Your content and entities structured so Google AI Overviews and assistants can find, trust and cite you.
Content-to-search sprint
A focused sprint turning your best topics into searchable, cross-surface content built to rank and to be cited.
Social SEO connects to the rest of the agency.
Discovery is strongest when social, search, media and data are built as one.
Most agencies do social, or SEO. The answer needs both.
Search and social, one team
We run the two disciplines together, so your content is built to be found the day it is published, not optimized after the fact.
Built for the AI answer
We optimize for how discovery works in 2026: AI Overviews, assistants and share of model, not just blue links.
Entities over hacks
We build durable authority and earned mentions, the signals that compound, instead of chasing a trick the next update kills.
Business results, not reach
We optimize for intent and demand, tied to real outcomes, not vanity views that never reach a checkout or a form.
Every surface, mapped
TikTok, YouTube, Reddit, Pinterest and the assistants, each optimized on its own rules rather than one generic playbook.
One purpose
The best of digital, marketing, people and technology, aimed at driving your business results.
In social search specifically, we work with more than 30 brands across four industries for over five years, with cases in finance, e-commerce, entertainment and education, part of an agency trusted by 500+ brands since 2018.
The questions we hear most.
What is social SEO?
Is social really replacing Google?
What is answer engine optimization (AEO), and how is it different from SEO?
Which platforms matter for social search?
Does social SEO work for B2B?
How do you optimize a video for social search?
How do you measure social SEO if it is not just rankings?
We already do SEO and social media. Why a separate service?
Where do the numbers on this page come from?
Be found where your next customer is actually looking.
Tell us your category and your audience. We will show you where you stand across social search and AI answers today, and how to own the answer tomorrow.
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