Cloud Services

Not an IT line item. Cloud is your growth engine.

One obsession: turning cloud into business results. Not servers for the sake of servers, but data, AI and measurement that make the whole business faster and smarter.

Cloud-agnostic where it helps, Google Cloud at the core. We connect cloud, data, AI and media into one system, which is exactly what a traditional IT provider cannot do.

Google Cloudour core, and our partnership

BigQuerythe default marketing data warehouse

Server-sidemeasurement you control, on the cloud

ISO27001 certified company

Cloud changed jobs

A growth engine, not just infrastructure.

Cloud used to be about moving servers off-premise. Today it is the control plane for data and AI: agents that act on your data, BigQuery turning from a warehouse into an intelligence engine, and measurement moving to servers you control. Cloud is no longer the plumbing behind the business. It is increasingly the business.

A traditional IT provider

Sells: Infrastructure, then disappears
Knows: Servers and tickets, not marketing
Measures: Instances provisioned and uptime
Leaves you: Hosted, but no smarter

Cloud, the Wise Pirates way

Builds: Cloud where it meets marketing, data and AI
Knows: BigQuery and ROAS, in one team
Measures: Speed, intelligence and business growth
Leaves you: Faster, cheaper and smarter because you are

Agnostic start, Google Cloud core. We start from your reality, not a vendor's sales target. We work across Google Cloud, AWS and Azure and tell you honestly what fits, but our centre of gravity, and our partnership, is Google Cloud, because it connects natively to the data, AI and media ecosystem where we drive most results. Figures on this page come from Google Cloud and industry sources, move over time, and are benchmarks rather than guaranteed outcomes.

Google Cloud, our core

Where we are deepest, and where the magic happens for data-led, AI-led businesses.

As a Google Cloud partner, we plan, build, run and optimize GCP end to end. Most cloud partners do not know marketing. Most agencies do not know cloud. We are fluent in both.

The full GCP stack

BigQuery, the Gemini Enterprise Agent Platform (Google's evolution of Vertex AI), Cloud Run, GKE, Looker for enterprise BI and Data Studio for self-serve, implemented for real use, not just switched on.

Native to the Google ecosystem

GCP connects natively to Google Ads, the Google Marketing Platform and Analytics, so media, data and cloud work as one, our rare full-stack Google advantage.

Advise to operate

From architecture and strategy to implementation, optimization and run, with senior people and specialist engineering partners for the heaviest builds.

Data, AI and measurement, on one core

The loop that turns cloud into growth.

Data foundation & BigQuery

Single source of truth

First-party, behavioural and campaign data unified in BigQuery, computed where it lives, no proprietary black box
Cross-cloud lakehouse queries much of your AWS or Azure data without moving it
Reverse ETL pushes audiences and signals back to ad platforms and CRM

AI on your cloud

Gemini Enterprise

Google's AI stack for building, running and governing models and agents on your own data
From dashboards to agents that answer, predict and act, with humans in control
Applied to forecasting, personalization and decision support, chosen for impact

Measurement & server-side

Signal you control

Server-side tagging for durable, consent-aware data as third-party signals fade
GA4 and Consent Mode configured toward your compliance requirements
Better signal feeds smarter bidding, connected to our media teams

Google reports BigQuery fluid scaling cuts autoscaling costs by around 34% on average. A warehouse that only reports is a cost. One that activates is an advantage.

Build, migrate and secure

Speed only counts if it is secure and affordable.

Legacy systems are where digital transformation quietly stalls. We move you to the cloud without breaking what works, and we build security and cost control in from the start.

Move without breaking

Migration & modernization

We move databases and workloads to managed services like Cloud SQL and AlloyDB, and modernize instead of lift-and-shift, so you gain scale and speed rather than copying old problems into a new place. Specialist engineering partners on the heaviest builds.

Built in from day one

Security by design

Access, encryption and safe architecture, backed by our own ISO 27001 certification and Google Cloud's security tooling.

For regulated data

Sovereignty & residency

Configured with the relevant Google sovereign offerings and partners, for regulated industries and European data requirements. You own compliance; we make the setup clean.

Keep spend predictable

Cost control (FinOps)

Budgets, guardrails and continuous optimization, using the latest cost tooling to keep cloud efficient rather than a runaway bill.

When it genuinely fits

Multi-cloud

Google Cloud is our core, but dogma is not a strategy. Where AWS or Azure fit, an existing estate or a specific service, we use them, and cross-cloud querying keeps a multi-cloud reality from fragmenting your data. GCP-first, not GCP-only.

Connected to the rest of the engine

Cloud is where the whole system runs.

It connects to how we activate, model and enable AI across the agency.

AI Enablement →The AI we build on your governed cloud data. Programmatic & Agentic →The media the signal feeds, in depth. CRM & HVA →First-party data and value, activated from BigQuery. Campaign Management →The feeds and measurement behind the media. Marketing Mix Modeling →Models built and run on your cloud. Analytics & Measurement →The measurement layer server-side powers.

Why Wise Pirates for cloud

Plenty of firms will migrate your servers. Few connect cloud to the marketing that actually grows the business.

Business results, always

Our only motto. Cloud judged on speed, intelligence and growth, not on instances provisioned.

Full-stack Google partner

GCP plus Google Ads, the Marketing Platform and Workspace, a rare combination that connects media, data and cloud.

Cloud plus marketing, one team

We speak both BigQuery and ROAS, which almost no cloud firm or agency can say.

Certified and deep

A team with 115+ certifications, more than half of them Google, plus specialist engineering partners for heavy builds.

Secure by standard

An ISO 27001 certified company, building for security and sovereignty from the start.

Recognized for AI

A "Best AI Development Company to Watch" (Executive Headlines) and the first marketing agency in Portugal R&D-certified by the National Innovation Agency (ANI).

Selected work

Cloud as a growth engine, not just storage.

First-party data platform, retail (Inner Data)

A retailer's data unified in BigQuery, pipelined with Dataflow and modeled with Vertex AI, then activated straight back to Google Ads and Meta through reverse ETL. Read it at innerdata.ai/cases/first-party-data-retail.

More cloud, data and AI cases

Further work at innerdata.ai/cases. Client work reported by Inner Data.

Frequently asked questions

The questions we hear most.

Which cloud platforms do you work with?

All three major suites: Google Cloud, AWS and Azure. We are agnostic as a starting point and recommend by fit, but our deepest expertise and our partnership is Google Cloud, which connects natively to the data, AI and marketing ecosystem where we drive most results.

Are you a Google Cloud partner?

Yes. Google Cloud is our core, and we are one of the few agencies that pair it with a full-stack Google position across advertising, the Marketing Platform and Workspace. That lets us connect cloud, data and media in ways a pure IT provider cannot, with specialist engineering partners for the heaviest builds.

What is BigQuery and why does it matter for marketing?

BigQuery is Google Cloud's data warehouse, and it is now the default home for marketing data. It unifies first-party, behavioural and campaign data in one governed place, computes audiences where the data lives, and activates them back to your ad platforms, turning data into decisions and revenue.

What is server-side tagging, and do we need it?

Server-side tagging moves measurement from the browser to a server you control. It is now standard practice, not a luxury, because browser signals and third-party cookies are fading. It gives you more durable, consent-aware data, which means better attribution and smarter bidding.

How do you use AI on the cloud?

We build AI on your own data using Google's Gemini Enterprise Agent Platform (the evolution of Vertex AI), always tied to a business case and with humans in control. That ranges from forecasting and personalization to agents that answer questions and act on your data, developed with our AI Enablement practice.

Can you migrate us to the cloud from legacy systems?

Yes, and without breaking what works. We move databases and workloads to managed services, and we modernize rather than just lift and shift, so you gain scale, speed and lower cost instead of copying old problems into a new place. We sequence it to keep risk contained.

How do you handle cloud security, sovereignty and cost?

Security is built in, backed by our ISO 27001 certification and Google Cloud's tooling, with data residency and sovereign controls (via the relevant Google offerings and partners) for regulated and European needs. You own compliance; we configure toward your requirements. On cost, we apply FinOps discipline, budgets, guardrails and continuous optimization, so cloud stays efficient rather than a runaway bill.

How is Wise Pirates different from a traditional cloud or IT provider?

We connect cloud to the business, not just to a data centre. Most IT providers do not understand marketing, and most agencies do not understand cloud. We do both, GCP-first, linking BigQuery, AI, server-side measurement and media into one system aimed at growth, which is what turns cloud from a cost into an advantage.

Ready to make cloud a growth engine?

Not a cost centre.
A growth engine.

Tell us where the business is going. We will tell you honestly what fits, GCP-first, and connect cloud, data, AI and media into one system aimed at results.

Start a conversation →