Reputation, demand and talent are won in the feed.
Nobody buys, applies or believes because of a logo. One obsession: turning LinkedIn from a posting chore into a growth engine, where pipeline, brand and people are measured in real Business Results.
LinkedIn is where your buyers, your competitors, your future hires and your whole industry gather in one place. It drives 277% + B2B leads than Facebook & X combined, and most marketers in this landscape name it their best-value paid platform. And do not let the reputation fool you: it is no longer only for B2B. If your audience has a job, they are on LinkedIn, and the trust you earn here spills into every other decision they make about you.
Part of our Social Media service.
The decision is usually made before anyone fills in a form.
Modern buying happens in the dark, in feeds, DMs and group chats you never see in your CRM. LinkedIn is where that trust is built or lost.
The decision happens before the call
Modern B2B buying is a committee sport, and most of it happens where you cannot see it. By the time someone fills in a form, they have usually already decided who they trust. And it is not only B2B: the same now plays out for consumer brands, founders and employer brands, where people quietly decide who to buy from, work for and follow, all in the same feed.
Your company page is a graveyard, the reach is in your people
Company pages now get roughly 5% of feed distribution, while personal profiles take around 65%. Employee posts earn about twice the engagement of company posts, and employee reshares travel 561% further than the page. Companies that activate their people generate up to 5x more leads, and those leads convert far more often.
Expertise wins, noise loses
The 2026 algorithm made the same pivot Instagram and TikTok made years ago: from reach to relevance. It rewards genuine expertise, frameworks and useful insight, and quietly buries clickbait, vague "broetry" and obvious self-promotion. It even weighs whether your comments actually add to the conversation.
Figures on this page come from LinkedIn and industry data, move over time, and are benchmarks rather than guaranteed outcomes.
Most LinkedIn fails for want of a point of view worth posting.
We start with the strategy, not the calendar.
Audience and message
Who you are trying to reach, whether buyers, talent or customers, what they actually care about, and the sharp point of view that earns their attention.
Content pillars and thesis
Frameworks and insights leaders can act on, the kind of expert-led content the 2026 algorithm and real audiences both reward.
On-message, every time
Our Coherence check keeps every brief tied to the business objective, so executive and employee content sounds bold without going off-message.
Reach is easy. Being the brand someone remembers when the moment comes is the job.
Executive and employee voices: your growth lives in your people.
Executive thought leadership
- Built into credible, followed voices your market actually trusts
- Ghostwriting and coaching that sounds like them, not like a press release
Employee advocacy, done right
- A real program, not reshares everyone ignores
- Earns the 2x engagement and 5x lead lift advocacy can deliver
Personal branding at scale
- Consistent, human, on-brand presence
- Across the people who move your market
A logo cannot build trust. A person can: we turn your team into your best media channel.
On LinkedIn the format is part of the message.
The 2026 feed clearly favours some formats over others. We build for what actually performs.
Document carousels
The highest-engaging format on the platform, around 6.6% engagement, ideal for frameworks and breakdowns.
Native video
Around 5x the engagement of static posts, and rising fast as LinkedIn pushes video hard.
Newsletters and LinkedIn Live
Newsletters bypass the feed algorithm entirely and build a subscribed audience; Live can earn many times the reactions of a standard post.
Polls, text and in-feed articles
Used with intent, not as filler.
We do not post one thing everywhere. We pick the format that makes the point land.
Organic builds the trust. Paid puts it in front of the exact people you want.
We run LinkedIn paid with the same performance discipline as the rest of our media, in step with our Programmatic & Agentic team.
Thought Leader Ads
Amplifying a real person's content, which is why they earn far higher engagement and click-through than standard company ads, often several times more.
Sponsored content
Single image, document, video and conversation ads, matched to the goal.
ABM and precise targeting
Matched Audiences, account lists and the LinkedIn Audience Network to reach named accounts and buying committees, not a vague "interest" cloud.
Expensive clicks are fine when they come from the right job titles at the right companies. That is what LinkedIn does best.
We use AI for speed, and keep a human owning the voice.
AI speeds up the grind, but LinkedIn is where "AI slop" does the most damage. A feed of identical, soulless posts is exactly where credibility goes to die.
AI for the heavy lifting
Drafting, summarizing, repurposing long content into carousels and clips, and competitive monitoring through Wise Sonar, our digital intelligence radar.
Humans for the voice
Especially for executives, where authenticity is the entire point. A leader who clearly did not write their own post fools no one.
Governed, not automated
You decide the level of autonomy. The judgement and the final word stay human.
We use AI to sound sharper and move faster, never to sound like everyone else.
One purpose, across everything we do.
The Wise Pirates way: the best of digital, marketing, people and technology, aimed at one thing, your business results. LinkedIn does not work alone.
Plenty of agencies keep your page ticking over. Few build the voices, advocacy and ads that create real pipeline.
Business Results, not vanity metrics
Tied to demand, qualified pipeline, talent and share of voice, not just impressions and likes.
One purpose
The best of digital, marketing, people and technology, aimed at driving your business results.
Built for the people-led feed
Executive thought leadership and employee advocacy, the channels that actually get reach in 2026.
Organic and paid as one
Thought leadership that earns trust, amplified to the exact accounts that matter.
A proprietary edge
Coherence keeps every voice on-brand and on-message; Wise Sonar keeps you ahead of the competition.
A holistic, senior team
Strategists, writers, designers, video, media and analysts who understand business and know LinkedIn cold.
We have built LinkedIn presence, pipeline and employer brand for B2B and consumer brands across finance, technology, industry, services and more, part of 500+ brands we have driven digital performance for since 2018. In our Showcases you will find the brands and cases we have worked alongside.
The questions we hear most.
Is LinkedIn only for B2B brands?
Company page or personal profiles: what actually gets reach on LinkedIn in 2026?
How does the LinkedIn algorithm work in 2026?
What content formats perform best on LinkedIn?
What are LinkedIn Thought Leader Ads, and do they work?
What is employee advocacy, and why does it matter so much now?
Is LinkedIn worth it, and what is the ROI?
Should we use AI to write LinkedIn posts?
Can agentic AI run our LinkedIn for us?
How do you do social selling on LinkedIn?
How do you measure LinkedIn ROI beyond likes?
Turn LinkedIn into a growth engine, not a chore.
Tell us your goals, and we will build the strategy, the voices and the ads that turn LinkedIn into pipeline, brand and people.
Start a conversation →
LinkedIn is a relationship engine, not a billboard.
The brands and people who engage, rather than broadcast, are the ones who win.
Comment and engagement strategy
Showing up usefully in the right conversations, because comment quality now drives distribution and credibility.
Social selling enablement
Equipping your sales team to build relationships and pipeline, connected to our Social Selling work and Sales Navigator. Social sellers are on track for roughly 2x the ROI of cold outreach.
Community and conversation
Turning followers into a network that comments, reshares and refers.
The fastest way to be ignored on LinkedIn is to only ever talk about yourself.