Get your brand mentioned, cited and recommended by AI.
Search is moving inside AI assistants. We make sure that when ChatGPT, Gemini, Perplexity, Copilot and Google's AI answers talk about your category, they talk about you. A proprietary framework, our own GEO audit tool, and native integrations with the best platforms, for SMBs and enterprises alike.
A real discipline, on a proven agency.
What we bring is real capability: a proprietary framework and stack, native integrations to the tools that measure AI visibility, and the weight of a full-stack agency behind every engagement.
Wise Pirates runs performance, data and AI for a team of 100+ specialists and more than 500 brands since 2018. We are a Google Marketing Platform and Google Cloud partner, ISO 27001 certified, listed among Europe's leading digital agencies and named a Best AI Development Company to Watch in 2026. AEO runs on everything we already do well: entities, content, digital PR, analytics and AI.
AEO, GEO and AI mentions, explained without the hype.
Four related ideas, one outcome: being the brand the AI puts forward. Here is what each actually means.
SEO ranks your pages
The classic game: earn rankings and clicks on the results page. It still matters, and the authority it builds feeds everything below. It is just no longer the finish line.
AEO wins the answer
Answer Engine Optimization is about being the extracted answer, in Google's AI Overviews, in featured snippets and inside assistant replies, so you are the response, not a link buried under it.
GEO shapes the model
Generative Engine Optimization shapes how models understand your brand as an entity and decide to recommend it. Mostly an off-site game of authority, entities and trust.
AI mentions are the scoreboard
How often, how prominently and how positively assistants name you. Around 85% of those mentions come from pages you do not own, which is exactly why most brands are invisible.
"Content for ChatGPT."
It is what most managers ask for, and it is the wrong brief. Getting recommended by AI is not a ChatGPT content project. It is a strategy across every engine and every surface where the model learns about you.
Not just ChatGPT
ChatGPT is one engine. Gemini, Perplexity, Claude, Copilot and Google's AI answers each cite and recommend differently. Optimize for one and ignore the rest, and you leave most of the market on the table.
Not just content, and not just your site
Website content matters, and so does your app content, app store and in-product text. But content is one input, not the whole game, and most of what the model repeats it learned somewhere else.
Entities before articles
Before a single new page, the model has to know who you are. Consistent entity data, schema and knowledge sources come first, so the content it does read is attributed to the right brand.
A full, multi-surface strategy
Website, app, reviews, communities, digital PR and entities, tuned per engine and measured continuously. That is what actually moves you into the answer, and it is what we run.
See exactly where you stand, engine by engine.
This is the picture WAVE builds for your brand and your real competitors, across visibility, sentiment and AI traffic. Toggle the metric.
The AI answer is the new front page. Most brands are invisible on it.
The click is vanishing
- Around 47% of Google searches now return an AI answer
- Click-through on those queries has fallen sharply
- Attention lands on the answer, not the list
Buyers decide inside the assistant
- 94% of B2B buyers use LLMs to evaluate
- Many start with a chatbot, not a search
- Your shortlist is formed before the first click
Mentions beat rankings
- You can rank first and never be named by the AI
- Being recommended is the new visibility
- AI referral converts around 4.4x organic
Figures are 2026 industry benchmarks, not guarantees. The direction is not in doubt.
SCALE: our method to get you into the answer.
A proprietary, repeatable framework, run on our WAVE stack. Five stages, modeled differently for your size, market and risk, but always aimed at the same outcome: being the brand the AI names.
Not sure where you stand? Start with a custom AI audit on our WAVE tool, and we will show you, engine by engine.
See where you stand in the models
Audit your AI visibility today: share of voice across engines, where you are cited and where a competitor is named instead, and the prompts that actually matter for your business.
Build the entity and knowledge foundation
Consistent brand data across schema, Wikidata, Wikipedia, Crunchbase and the profiles models trust, so the AI maps the right company to the right facts.
Make content the models can lift
Answer-first pages, comparison tables with real numbers, quotable statistics and named cases, structured for extraction, not just for ranking.
Earn the third-party presence that drives mentions
Reviews on G2, Capterra and Trustpilot, genuine presence on Reddit and communities, listicles and comparison pages, and digital PR, because around 85% of AI mentions come from pages you do not own.
Measure, learn and repeat
Continuous tracking of mentions, citations, sentiment and AI referral traffic, because model answers are non-deterministic and move week to week.
From absent, to the first name the AI gives.
The same buyer question, before and after a SCALE program. This is the shift we engineer, in the place the decision now happens.
Illustrative, not a specific result. The mechanism is real: get into the entities, content and third-party sources the model trusts, and you move from unmentioned to recommended.
WAVE: custom AI audits, across closed and open-source AI.
WAVE is our proprietary GEO tool. It runs custom AI audits, preference-pattern identification and content optimization across both closed-source and open-source generative AI, from Google, OpenAI, Perplexity and Anthropic to Meta, with tracking granular enough to reach the product level and a self-improving loop that sharpens over time.
Closed and open source
Most tools watch only the big closed models. WAVE covers both, including open-source ecosystems like Meta's, where a growing share of AI visibility is decided.
Preference patterns, not just mentions
WAVE identifies why a model prefers one brand over another, so we know exactly what to change, not only whether you were named.
Granular to the product level
Visibility tracked down to individual products and use cases, not only the brand name, so you see where you win and where you disappear.
Self-improving
The audit learns from every run and from a shared research base, so its recommendations get sharper as the model landscape shifts.
WAVE runs alongside native connections to SE Ranking and Similarweb and the leading AI-mention platforms, so every audit is grounded in real mention and traffic data, not a lab result.
You do not own where the AI learns about you. So we work there.
Around 85% of AI brand mentions come from third-party pages. Tuning your own site is table stakes. The mentions are earned off it, and that is where we spend the effort.
Reviews and marketplaces
G2, Capterra, Trustpilot and category directories. Brands present on four or more of these are far more likely to be cited by the models.
Communities and Reddit
Genuine participation where the models pull real opinions from, earned the honest way, not planted posts that get filtered out.
Listicles and comparisons
The best of and alternative to pages that assistants quote at the exact moment someone is choosing between you and a competitor.
Digital PR and authority
Earned coverage, data stories and citations that turn your brand into a source the models trust and repeat.
AI visibility decays. So we keep it alive.
Being cited once is not the same as staying cited. Models favour pages that are recent and actively maintained, and a brand named in one answer can be gone from the next. Winning here is a system, not a one-off project.
Freshness is an authority signal
Recently updated pages get cited more often, and the window is tight in fast-moving categories like software, finance and news. Annual updates are the floor, not the target.
Decay, caught early
When citations or traffic on a priority page start to slip, that is the signal to act. We set refresh triggers so decay is caught before it compounds, not months later.
Tracked across many runs
AI answers are non-deterministic, so a single check lies. We monitor mention rate and share of voice across repeated runs and every engine, because consistency is where most brands quietly lose.
Built to be quoted
Answer-first structure, FAQs, schema, clean hierarchy, lists and tables make content easy for a model to extract and trust. As AI agents do more of the searching, retrievability is the new readability. This page is built the same way.
The direction of travel is clear: around half of Google searches already surface an AI summary, and that share is projected to keep rising toward 2028. Strong SEO and strong AEO are the same investment, run as a living loop. Sources in the FAQ.
Share of voice in the models, not vanity metrics.
AI answers are non-deterministic, so we measure frequency across many runs, not a single lucky reply. This is what we actually report.
Mention rate
How often you appear when a buyer asks the questions that matter, tracked per engine over time.
Share of voice
Your citations as a share of your whole category, benchmarked against the competitors you actually lose to.
Sentiment and framing
Not just whether you are named, but how: leader, alternative, cautionary tale, and the sources shaping it.
AI referral and conversion
The traffic and revenue that AI answers send you, tied to GA4, because visibility only counts if it converts.
We do not promise a number. We promise a method, a measurement you can trust, and a trend that moves. Figures on this page are reported industry benchmarks, not guarantees.
Same goal, a different configuration for SMB and enterprise.
We model the SCALE framework differently for a growing brand and a global enterprise, because the objective is the same but the scope, risk and governance are not. This is a real advantage: matched tooling and framework modeling for similar goals.
Growth and SMB
- A productized, faster configuration of SCALE
- Core Scan, essential entity and answer work
- A starter earned-authority push where it counts
- A shared tracking dashboard on WAVE
- Priced to start, built to show movement in weeks
Enterprise
- The full framework, run continuously
- Custom prompt sets per market and language
- Deep integrations and CRM write-back
- Multi-brand share of voice and competitor tracking
- Governance, sign-off and a named team
SMB starts with a fixed, productized monthly scope built to show movement in weeks. Enterprise is scoped to your markets, integrations and governance. Different tooling and framework modeling, the same obsession: being the answer.
Three focused ways to begin.
Custom AI Audit
A fixed-scope Scan on our proprietary WAVE tool: your share of voice across closed and open-source AI, your gaps down to the product level, the competitors named instead of you, and a prioritized plan.
GEO / AEO Sprint
A focused build across Connect, Answer and Lift, aimed at the prompts and mentions that matter most to your business.
Managed AI Mentions
The full SCALE loop, run continuously on WAVE, with monthly reporting, iteration and a team that owns the outcome.
AEO connects to the rest of your growth.
Being the answer feeds, and is fed by, everything else we run.
Most stop at a dashboard. We run the whole system.
A framework, run end to end
Tracking is the easy part. SCALE takes you from audit to entities, content, earned authority and iteration, the work that actually moves mentions.
We work off your site
Around 85% of AI mentions come from third-party pages. Earned authority is a system for us, not an afterthought most agencies skip.
Proprietary stack, native integrations
WAVE unifies SE Ranking, Similarweb and the best AI-mention platforms into one prioritized backlog, wired to your GA4 and CRM.
SMB and enterprise, both
A real, productized SMB offer where the market has almost none, and a full enterprise configuration with governance and named teams.
Honest measurement
Non-deterministic answers, benchmarks not guarantees, and we show you the exact prompts we monitor and the method behind every number.
A full-stack Google and performance agency
Part of a team of 100+ specialists, a Google Marketing Platform and Google Cloud partner, ISO 27001 certified, listed among Europe's leading agencies and a Best AI Development Company to Watch in 2026.
See where you stand in the AI answers
Tell us your category and your main competitors through our contact form. We will come back with where you stand today, engine by engine, and how we get you named, whether you are an SMB or an enterprise.
The questions we hear most.
What is AEO, and how is it different from SEO and GEO?
What do you mean by AI mentions, and why do they matter?
Which AI engines do you optimize for and track?
How do you actually get a brand cited by ChatGPT, Gemini or Perplexity?
How do you measure AI visibility if the answers change every time?
What is the SCALE framework, and what is WAVE?
Do you integrate with our existing tools?
Is this for SMBs or for enterprises?
Does classic SEO still matter?
How often does AI visibility need refreshing?
Where do the numbers on this page come from?
Own the answer, not just the ranking.
Tell us your category and your competitors. We will show you where you stand in the models today, and how we get you named.
Start a conversation →
