Google Ads automation, safe by method.
SCOUT is the internal system our Google Ads team uses to build and run automations on client accounts. One governed method makes each workflow safer and run better: watched daily, failures shown as failures, nothing changed until a person approves it. Problems surface early, not at the month close.
Most Google Ads automation is a pile of loose scripts. Nobody sees them fail.
Scripts written over the years, each in a different account, each kept by whoever wrote it. When one stops, the problem often shows up at the month close. And a script nobody owns is a script nobody fixes.
Scattered
Dozens of scripts, one per account. Nobody has the full list.
Silent
A script that stops does not always say so. Quiet can look like all clear.
Tied to one person
Scripts often live with one campaign manager. A holiday, and nobody watches them.
More performance, more safety. Less left to chance.
SCOUT is how our team organises Google Ads work: one standard the whole team works to, not tools each campaign manager keeps. The same on a small account and on a large one.
More performance
What holds campaigns back comes to light early, not at month end, while it is still small and cheap to fix.
More safety
Fewer surprises on your account between reports, and fewer quiet losses found too late.
Automations, well managed
One standard instead of a pile of scripts kept by different people.
Only with our team
It comes with the specialists who built it and use it every day. There is no version without them.
Calm continuity
A new manager, or a colleague covering a holiday, picks up the same account in the same order.
Clear answers
Ask about any change on your account and you get a straight answer.
Safer automation is also better automation. Your account team spends less time checking and more time on the decisions that move results. Strategy, bids and creative stay with the people who run your account.
Years of Google Ads engineering, working for your account.
SCOUT is the system our Google Ads team built for its own work: the checks and automations we trust on the accounts we run, held to one standard. You do not log in to it or learn it. You notice it in an account that is looked after by people who know what to look for.
It looks after the things that quietly cost money when nobody is watching, so they come to light early and get fixed while they are still small.
Engineered by specialistsDesigned by people who run Google Ads every day, and refined on live accounts.
Built by our Google Ads team. Used by it every day.
SCOUT was not bought in, and it was not built far from the work. It comes from the Google Ads specialists who run client accounts, and they are the people who use it.
They are Google Ads specialists first: people who have run accounts for brands of many sizes and sectors, and who built SCOUT because they wanted each account to be safer than any one person can keep it on their own.
Agency-wide figures, not SCOUT metrics.
For whoever manages your account
- Their attention goes straight to what matters, not to checking scripts one by one.
- More of their time goes to strategy, bids, creative and your business.
- When they hand over or take a holiday, a colleague picks up an account that is in order.
- They work to a standard the whole team shares, so the quality does not depend on who you got.
Two accounts. What each client kept.
Told by what the client gained. Names and numbers stay private, as they should.
Caught the next morning, fixed the same day.
Something was quietly costing an online store results. Our team spotted it, and the client heard it from us rather than from a weak month.
What the client keptWeeks of results it would otherwise have lost without noticing.
Spotted early, before it cost money.
Something had started to waste paid clicks. Our team spotted it and had it handled before it turned into spend with no return.
What the client keptBudget that kept bringing leads.
Both were ordinary days. That is the point: the work that protects an account is mostly quiet, and you only notice it when it is missing.
On top of Google Ads, not instead of it.
Google gives every advertiser strong tools, and we use them. What SCOUT adds is a team that looks after your account to one standard, day after day.
Google's own tools stay the base.
Your account, Google's controls and its own history stay exactly where they are. SCOUT adds to them and replaces nothing.
A team standard, not loose scripts.
Scripts and rules are useful, but they usually depend on whoever wrote them. SCOUT is kept by our whole team, to one standard.
Specialists see sooner.
SCOUT helps the people who run your account see sooner. The calls on your account stay with them, and with you.
There is a science behind it. It stays ours.
The rules inside SCOUT are ours, and they stay internal.
They come from years of engineering by a specialist Google Ads team, refined on live accounts and held to our own standards. That is the part that is hard to copy, and it is the part that works for you.
What we do share is the result: in a first meeting, what SCOUT would have flagged on your own account.
An easy solution, not a tech stack.
We run SCOUT. You get what it finds, and the people who act on it.
No licence, no seat, no login
SCOUT runs on our side, as part of our Google Ads management. Your team keeps working in Google Ads as it does today.
Nothing changes without a person deciding
Google's controls and your own stay in place. Decisions on your account stay with people, and everything is on record.
ISO 9001 and ISO 27001
Certified for quality management and information security.
Your account stays yours
SCOUT works on your account where it is. When we stop managing it, SCOUT stops: nothing to uninstall or migrate.
Part of how we run your Google Ads.
SCOUT is not sold on its own. It comes with our Google Ads management, from a Google Premier Partner team, for a single account or many. The first step is a conversation, not a setup.
- 01
A meeting
We read your Google Ads account with you and show you what SCOUT would have flagged on it, and how our team would work on it.
- 02
Part of our management
SCOUT runs as part of our Google Ads management. Nothing to install, nothing for your team to set up, no new tool to learn.
- 03
Through your team
You hear what it finds through the people who run your account. When we stop managing the account, SCOUT stops.
SCOUT is one edge inside a full growth agency.
It does not work alone. It sits inside the team that runs your Google Ads, next to media, measurement and product feeds.
Other products we built
Your business result. A great team and five pillars to move it.
Two pillars we run for you, three we own, and the crew at the centre answering for your number.
Judged on your KPIs, with part of our fee on the line.
The questions we hear most.
What is SCOUT by Wise Pirates?
Who decides what changes on my Google Ads account?
Does SCOUT improve campaign performance?
How is SCOUT different from scripts or automated rules?
Will we need licences, or be locked in?
What happens if our campaign manager changes or goes on holiday?
What happens in the first meeting?
See what SCOUT would have flagged on your account.
One meeting with our Google Ads specialists. We read your account with you and show you what SCOUT would have flagged on it. Nothing to prepare on your side.
Book a meeting
