The one major platform where people arrive ready to buy.
One obsession: turning Pinterest's rare purchase intent into measurable business results, not a pretty moodboard. It is not a hobby board, it is a visual search engine with a shopping list, where people come to plan what to buy next.
The numbers are unlike anywhere else in social: purchase intent around 5.6 times the social average, roughly 93% of users come to plan purchases, and Pinterest's own data puts the return at about 4.30 euros for every euro spent. If you sell anything visual, that is money sitting on the table.
Part of our Social Media service.
Most brands see a moodboard. The data shows a search engine with a shopping list.
People do not come to Pinterest to be entertained. They come to plan and to buy, which is why the economics look nothing like the rest of social.
Intent you cannot buy anywhere else
On most platforms you interrupt people who are there to be entertained. On Pinterest they are already looking, planning and ready to spend. Pinterest reports that around 93% of users come to plan purchases, and that roughly 97% of top searches are unbranded, things like "small kitchen ideas" rather than a competitor's name. That is not a gap, it is an open door to be the brand they discover at the moment they decide.
The economics tend to work
Independent studies report that Pinterest shoppers spend around twice as much per month as shoppers on other platforms, with higher order values, and that its conversion value runs roughly 2.3 times higher than other social when sales land. Published 2026 ad benchmarks put its average cost per click below Meta and well below LinkedIn. Cheaper clicks, higher-value buyers and, paired with our CRO work, a strong reported return on spend.
Content that compounds
Industry analyses put the average pin's useful life at around four months, roughly 14 times the lifespan of an Instagram post and far beyond anything on X. The work you do keeps paying out for months, sometimes years, which makes Pinterest one of the only social channels where content behaves like an asset rather than a disposable.
A calm, high-intent, growing audience
Pinterest reports that Gen Z is now more than half of its 600-million-plus monthly users, and its fastest-growing group, drawn by a platform that feels calmer and less performative than the rest. High intent, growing reach, and a mood that is ready to buy rather than ready to argue.
Figures on this page are 2026 Pinterest Business and independent industry benchmarks, not guaranteed outcomes. Real results vary by category, creative and execution.
Visual search became an AI shopping assistant.
Pinterest reframed itself as an AI-enabled shopping assistant. Boards and visual search are now guided paths to purchase, as discovery shifts from keywords to visual, context-driven recommendation.
- New AI surfaces: "Styled for you" collages and "Boards made for you".
- "Ask Pinterest", a conversational visual-shopping tool, unveiled in 2026.
- Built on a proprietary generative-retrieval model for personalised search.
Source: Pinterest newsroom, 2026. Illustrative.
Pinterest is a search engine first, so winning here is about being found.
Being there at the exact moment someone is planning to buy.
Pinterest SEO
Keyword and visual-search optimization, so your pins surface for the high-intent, unbranded searches that dominate the platform.
Intent mapping
Targeting the planning moments, from "ideas" to "buy", that match your products and your margins.
Trend foresight
Using Pinterest's own demand signals and our Wise Sonar intelligence to be early on what people will want next.
Pinterest says most top searches do not mention a brand. We make sure the brand they find is yours.
Where intent becomes revenue.
We connect your products to the people already searching for them.
Catalogs and shoppable pins
Your product feed wired into Pinterest, so every product is discoverable and buyable.
Catalog and shopping ads
Industry studies report these convert better than standard formats and, fed properly through the API, can meaningfully reduce cost per acquisition.
A connected funnel
Pinterest discovery linked to your store, your Marketplaces presence and the conversion work of CRO.
On Pinterest the gap between inspiration and purchase is shorter than almost anywhere else in social. We close it.
Performance+ is the default for AI-run campaigns.
Performance+ bundles AI bidding, targeting, budget and creative into a launch, test and scale flow, now the recommended default. For brands it means fewer manual levers, but the results still depend on who is steering it.
- Advertisers see 10%+ better CPC and CPA versus traditional setups.
- 78% of A/B tests favoured Performance+.
- Performance+ Creative drove a further lift in click volume.
Source: Pinterest, 2026. Illustrative.
Powerful AI still needs a human in the loop.
Performance+ optimises what it is told to, not what your business actually needs. Access to the AI is no longer the advantage, everyone has that. The advantage is the judgement to steer it, and that is exactly where we are different.
- Critical thinking: we question what the AI is optimising for, so budget chases real business goals, not convenient proxies.
- Campaign management experience: hands-on control of the Performance+ levers, from feed and creative to exclusions and pacing.
- Data analysis: we read the signals the model cannot, tying Pinterest performance back to margin and pipeline.
- AI in campaign management: years running AI-driven media, so we know when to trust the automation and when to override it.
Not a moodboard. A visual search engine with a shopping list.
Generative visual search
- An AI search system that personalizes results across the platform
- By Pinterest's own account, it has lowered advertiser costs
AI lifestyle imagery
- Turns plain catalog shots into aspirational lifestyle imagery
- Cheaply, at the scale Pinterest now rewards
Performance+ ad suite
- Pinterest's AI ad suite for targeting, budget and creative
- Run with our performance discipline, not left on autopilot
For brands, Pinterest is increasingly a visual answer engine: the right product, to the right person, at the moment of intent.
Beautiful, useful, native, and now cheaper to produce.
Pinterest rewards content built to be saved, and it now hands you AI tools to make more of it.
Idea pins that last
Content built to be saved, to last months, and to keep working long after you post.
Lifestyle creative
Turning flat product shots into the aspirational imagery Pinners save and buy from, using Pinterest's Canvas AI alongside our creative discipline.
On-brand, always
Our Coherence check keeps every asset tied to the brand and the business goal, not just to what looks nice.
Make pins people save, and you have earned months of compounding, no-extra-cost reach.
Cheap clicks from people who are ready to buy.
Pinterest's ads got an AI upgrade, and for visual, commerce-driven brands the reported returns are strong.
Performance+, run by specialists
Pinterest's AI ad suite, run with the same performance discipline as the rest of our media, alongside our Programmatic & Agentic team.
Shopping ads that perform
Pinterest reports its shopping formats delivering meaningfully higher ROAS and conversion than standard ads, with native A/B testing so you can prove it on your own account.
Efficiency you can test
Comparatively low cost per click, high-value buyers, and the strong return on spend Pinterest reports across the platform.
The right attention, at a lower cost, proven on your own account rather than on platform averages.
One purpose, across the whole customer journey.
The Wise Pirates way: the best of digital, marketing, people and technology, aimed at one thing, your business results. Pinterest does not work alone.
More than 100 Pinterest projects, where intent is highest.
Pinterest is a search engine with a shopping list, where people arrive ready to buy. We treat it as performance, not a moodboard, pairing visual search with Performance+.
Found, then bought
Optimised for a visual search engine, so products surface at the moment of intent.
AI, steered
Launch, test and scale with AI buying, guided by specialists.
Boards to basket
Shoppable content connected to your CRO and marketplaces work.
Part of 500-plus brands we have driven digital performance for since 2018. Explore the work in our Showcases.
Most agencies treat Pinterest as an afterthought. We treat it as the easiest revenue in social to win.
Business results, not pretty boards
Tied to intent captured, conversion, order value and revenue.
One purpose
The best of digital, marketing, people and technology, aimed at driving your business results.
A search-and-commerce mindset
We treat Pinterest as the visual search and shopping engine it actually is, connected to SEO, Marketplaces and CRO.
Built for 2026
Visual search, Performance+ and Pinterest's AI creative tools, used to lower cost and lift return.
Creative that compounds
Native, evergreen content that keeps paying out for months.
Honest about fit
Pinterest is gold for visual, considered-purchase categories. We will tell you if that is you, and run it hard if it is.
We run Pinterest for brands in retail, home, beauty, fashion, food and travel, the categories where visual intent turns into sales, part of 500+ brands we have driven digital performance for since 2018. In our Showcases you will find the brands and cases we have worked alongside.
The questions we hear most.
Is Pinterest worth it for business, and what is the ROI?
Which brands and industries is Pinterest best for?
Is Pinterest a search engine or social media?
How does Pinterest shopping and catalog work?
Do Pinterest ads work, and what do they cost?
How do AI and visual search change Pinterest?
How long does Pinterest content last?
Is Pinterest only for women?
How do you measure Pinterest ROI?
How is Pinterest different from Instagram or TikTok?
Turn the platform people plan to buy on into real revenue.
If you sell anything visual, Pinterest is money sitting on the table. Tell us your goals, and we will build the plan to capture the intent and convert it.
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