When seconds matter, nothing else comes close.
One obsession: turning real-time attention into measurable business results, for the brands that actually live in the moment. X (formerly Twitter) reaches around 611 million people a month, and is still the world's real-time nervous system.
Breaking news, live events, market moves, sport and product launches happen here first. X is not for every brand, it rewards speed and punishes silence, but where real-time is the business it is unmatched. If it is not your world, we will tell you plainly.
Part of our Social Media service.
The world's real-time nervous system, and who it is really for.
X is where the world reacts as things happen. The real skill is knowing whether that is your world, and playing it properly when it is.
The real-time platform
X is where the world reacts as things happen. Around 72% of brands name it their primary real-time platform, and its live-event conversation has no equal. When a moment breaks, X is where people go to talk about it, and where a fast, smart brand can earn outsized attention.
Built for industries that live in the moment
X makes the most sense when time-sensitive information is core to your business: finance and markets, technology, sport, media, entertainment, travel and any brand built around live events. For those verticals it delivers reach at roughly half the cost of the equivalent on Meta. If that is your world, X is not optional; if it is not, we will say so plainly.
The most AI-integrated social platform
X now has a frontier AI, Grok, woven through the product more deeply than any model on any other social platform, powering the search bar, the recommendation engine and an in-app assistant. That makes X an AI-answer surface too, where what people ask the assistant is shaped by the live conversation. Showing up well is no longer only about the feed.
A complement, not a replacement
X does not compete with Meta, YouTube or TikTok, it completes them. Where those platforms build reach and demand over days, X owns the live moment they are not designed for. In a full-funnel plan it is the real-time layer, catching breaking conversation, launches and events as they happen, then handing that attention to the channels that convert it.
This is the Wise Pirates way: the best of digital, marketing, people and technology, aimed at one purpose, driving your business results. X connects to our Customer Experience work on real-time service, paid amplification through Programmatic & Agentic, and the AI-search discipline of SEO & GEO.
X is an AI answer engine, and Grok runs the ads.
X has fused advertising into Grok, its AI. The feed is becoming an answer surface where brands can appear at the moment someone asks, and campaign building is going agentic. Intent-based reach is quickly becoming table stakes.
- Ads inside Grok answers were announced in August 2025.
- Grok entered Ads Manager in beta in 2026, moving toward agentic ad generation.
- Grok-optimised targeting is reported at higher CTR and conversions.
Source: X and Search Engine Land, 2025 to 2026. Self-reported figures, illustrative.
X rewards the native and the timely, and now most of all, video.
Reposted clips from somewhere else do not work here. What earns reach is timely, native and made to spark conversation.
Threads and reactive content
The formats that earn reach, replies and saves, built for how people actually read X.
Native video
Now central to the platform, with video views up sharply year on year and a vertical feed pushing it hard.
Polls, questions, behind-the-scenes
Built for conversation, not broadcast, so your audience talks with you rather than past you.
Post like you belong in the timeline, not like you bought your way into it.
X owns the live conversation your audience experiences together.
Launches, conferences, sport, awards, earnings: the moments people watch at the same time, and talk about on X.
Live coverage
Live-posting events, launches and announcements as they happen, with a plan, not a panic.
Executive and brand voice
Credible, fast, human presence in the conversations that define your category.
The second screen
Being part of what people watch and discuss in real time, where attention is highest.
If your audience is all watching the same thing, X is where they are talking about it.
The everything app arrives: X Money.
X Money collapses the gap between discovery and checkout. Launched with Visa, it turns attention into transactions inside a single app, opening the door to in-app commerce, creator payouts and closed-loop attribution.
- X Money launched in 2026 for US Premium subscribers, with a Visa card and Apple Pay.
- A Visa partnership underpins payments, transfers and ATM access.
- X reports 550M+ users feeding audience and payment data.
Source: X and press coverage, 2025 to 2026. Self-reported figures, illustrative.
The best X moments look spontaneous. They are not.
Always-on listening
- Trend and moment detection through Wise Sonar, our digital intelligence radar
- So you see the wave before it breaks
On-brand at speed
- Pre-agreed guardrails and our Coherence check
- Reactive content stays true to the brand and the business even when it ships in minutes
Knowing when to stay out
- Not every trending moment is yours
- We help you pick the ones that fit and skip the ones that bite
The brand that reacts in minutes, on-brand, wins the moment: the one that overthinks it misses it entirely.
A rebuilt, AI-powered ad platform, run by specialists.
X advertising got a serious upgrade, and for the right verticals the economics are hard to argue with.
A rebuilt ad platform
X's new AI-powered ads, run with the same performance discipline as the rest of our media, alongside our Programmatic & Agentic team.
Cost-efficient reach
Roughly half the cost of equivalent Meta impressions for news, finance and tech audiences, on largely brand-safe inventory.
Creator Connect
Matching your campaigns to the specific creators who already own the conversation you want to be in.
Cheaper attention is only a bargain when it is the right attention. For real-time verticals, on X it often is.
A public help desk, whether you like it or not.
Around 78% of businesses are on X, and customers expect an answer, in public, fast.
Rapid public response
Monitoring and replying before a complaint hardens into a story.
Reputation protection
Handling the difficult messages calmly and visibly, connected to our Customer Experience work.
Community
Turning fast, human service into loyalty that other people can see.
Silence on X is a customer service strategy. A bad one.
One purpose, and X does not work alone.
The Wise Pirates way: the best of digital, marketing, people and technology, aimed at one thing, your business results. Real-time is a team sport.
More than 30 brands run on X, where speed is the whole game.
X rewards the native and the timely. We run organic and paid on X for brands that need to own the live moment, with a team that moves at the speed the platform demands.
Own the conversation
Real-time content and paid amplification timed to the moments your audience shares.
Where X is heading
Native video for a feed that now rewards it, not repurposed from elsewhere.
Show up in Grok
Presence engineered for the answer surface, not only the scrolling feed.
Part of 500-plus brands we have driven digital performance for since 2018. Explore the work in our Showcases.
Most agencies either over-sell X to everyone or quietly ignore it. We do neither.
Business results, not vanity metrics
Tied to attention that converts, reputation protected and revenue, not just impressions.
One purpose
The best of digital, marketing, people and technology, aimed at driving your business results.
Honest about fit
We will tell you if X is right for your business, and run it brilliantly if it is, rather than selling you a presence you do not need.
Real-time done right
Wise Sonar listening, pre-agreed guardrails, and a team that can move in minutes without going off-brand.
Built for 2026
Real-time, video, and the new AI-integrated, Grok-powered X.
Organic and paid as one
Earning the moment, then amplifying it to the right audience.
We run real-time social for brands in finance, technology, media, travel and more, the industries where the moment is the business, part of 500+ brands we have driven digital performance for since 2018. In our Showcases you will find the brands and cases we have worked alongside.
The questions we hear most.
Is X (Twitter) still worth it for brands in 2026?
Which industries and brands is X best for?
What is real-time marketing (newsjacking), and how do you do it without risk?
Should brands use X for customer service?
Do X Ads work, and what do they cost?
How do Grok and AI change marketing on X?
Is video important on X now?
How do you keep a brand safe and on-message at real-time speed?
How do you measure X ROI?
How is X different from other social platforms?
Turn real-time attention into real revenue.
Ready to win the moments that matter, in real time? Tell us your goals, and we will tell you honestly whether X is your platform, and run it brilliantly if it is.
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