The one place everyone shows up.
Not quite social, not quite TV, not quite search. All of them at once. One obsession: turning the broadest audience on the internet into measurable business results, across every age, every screen and every persona.
Part social network, part entertainment, part video hub, and the world's second-largest search engine, all at once, with around 2.85 billion monthly users. Your CEO, your teenager and your grandmother all use it every week.
Part of our Social Media service.
Not quite social, not quite TV. All of it at once.
On other platforms you pick a lane. YouTube refuses to, and that hybrid is its superpower.
Not quite social, not quite TV, all of it at once
A social platform where people subscribe, comment and follow creators. An entertainment channel where people watch for hours. A video hub where almost everything that matters lives. And the world's second-largest search engine, where people learn, decide and buy. Most brands treat it as one of these. The winners treat it as all four.
The one platform everyone uses
Here is the postulate, and we will stand behind it. YouTube is the single placement consumed by every social layer, every age and every persona. Decision-makers, seniors and high earners are daily users. The old story that it is for kids and gamers is simply wrong. On most platforms you reach a slice. On YouTube you can reach all of it.
Now a living-room medium
The biggest shift is where YouTube gets watched: the television. Connected TV is now reported to be YouTube's number-one screen in the US, with around 60% of watch time on the TV, up from roughly 40% a few years ago, and well over 200 million Americans watching on a TV set each month.
One platform, three jobs
The smartest 2026 plans treat YouTube as a single, unified video buy. Shorts for mobile awareness, long-form for consideration and trust, and CTV for reach and frequency in the living room. One audience, one platform, the whole funnel.
This is the Wise Pirates way: the best of digital, marketing, people and technology, aimed at one purpose, driving your business results. YouTube connects to our SEO & GEO work (it is a search engine, after all), CTV and paid through Programmatic & Agentic, and the conversion discipline of CRO.
Figures on this page come from YouTube and industry data, move over time, and are benchmarks rather than guaranteed outcomes.
YouTube is the number one screen in the living room.
YouTube is now the most-watched TV in the country, not a mobile afterthought. In 2026 that means planning it as premium streaming inventory, bought against the living-room screen, not a line item bolted onto a TV budget.
- Nielsen The Gauge: YouTube reached 12.7% of US TV viewing in December 2025, ranked number one.
- Ahead of Disney (10.7%) and Netflix (9.0%), and number one on TV screens since May 2025.
- TV is now the primary device people use to watch YouTube.
Disney, Netflix and other channels are relevant too, and we run them as complementary channels through Google DV360.
Source: Nielsen The Gauge, 2025 to 2026. Illustrative.
Most brands post videos. Few run a YouTube strategy.
We build channels and series, mapped to the full funnel.
The three-format plan
Shorts for awareness, long-form for consideration, CTV for household reach, all working as one.
Series, not one-offs
Formats and shows people subscribe to and come back for, because the algorithm rewards watch time and loyalty.
Funnel-mapped
Every video with a job, from first discovery to the decision to buy.
A channel is a media asset. A pile of uploads is not. We build the first.
Veo turns YouTube into an AI production studio.
At Made on YouTube 2025, Google folded generative AI into creation itself. Brands can localise and scale creative natively, without reshoots, reaching global audiences in their own language.
- Veo 3 generates video from a text prompt inside Shorts.
- AI auto-dubbing with lip-sync expanded to all creators across 20-plus languages.
- New Edit with AI tools, plus automatic product tagging for Shopping.
Source: Made on YouTube, September 2025. Illustrative.
YouTube is the second-largest search engine on earth, and being found is half the game.
Search and discovery optimization
- Titles, metadata, chapters and thumbnails tuned to real search behavior
- Optimized for how the algorithm actually recommends, not guesswork
Evergreen by design
- Videos that keep getting found, and keep working, for years
- Tied to our SEO & GEO work
AI visibility
- Structured to surface in YouTube search and Google
- Ready for the AI Overviews that increasingly pull from video
A great video nobody can find is a home movie: we make sure yours gets found.
Content people choose to watch, not content they are forced to skip.
Made for watch time, and on-brand at every length.
Formats that hold attention
Hooks, pacing and storytelling built for watch time, across both Shorts and long-form.
On-brand at every length
Our Coherence check keeps a 15-second Short and a 15-minute film telling the same brand story.
Creator-grade, not corporate
The native, human quality the platform and its audience demand.
Make something worth an hour of someone's evening, and you have earned a customer, not an impression.
One of the biggest TV networks in the world, bought like digital.
For reach with precision, little else compares.
The unified video buy
Shorts, in-stream and CTV, run with the same performance discipline as the rest of our media, alongside our Programmatic & Agentic team.
The living-room screen
Reaching households on the TV, with the digital targeting and measurement television never had.
Brand and performance
From broad reach to direct action, on one platform, measured to outcomes.
The reach of television, the accountability of digital. That is the YouTube ad case in a sentence.
The home of the creator economy, and the most trusted voices on it.
Creators are among the most trusted voices online, and communities compound.
Creator partnerships
Matched on real audience and fit, connected to our influencer work.
Community building
The comments, community tab and memberships that turn viewers into a base.
Always-on presence
Showing up consistently, because YouTube rewards the brands that keep showing up.
Borrowed trust from the right creator beats a polished ad every time.
The broadest reach in media, plugged into the whole agency.
YouTube reaches everyone; these are the teams that turn that reach into results. It does not work alone.
More than 300 YouTube projects, run as a Google Premier Partner.
From full-funnel video to connected TV and Shorts, we have run YouTube at scale as a Google Premier Partner, bought through Google Ads and Display & Video 360.
Connected TV and Masthead
Premium, TV-screen reach bought as streaming inventory, not an afterthought.
Action, not just views
Video that creates demand, which Search and PMAX then capture more cheaply, measured to outcomes.
Native, at scale
Creator partnerships and Shorts produced with Wise Studio, localised with AI.
Part of 500-plus brands we have driven digital performance for since 2018. Explore the work in our Showcases.
Most agencies dump the TV ad or post the odd clip. We treat YouTube as the powerhouse it actually is.
Business results, not view counts
Tied to reach that matters, consideration, search visibility and revenue.
One purpose
The best of digital, marketing, people and technology, aimed at driving your business results.
The whole platform, not one corner
Shorts, long-form, CTV, search and creators, run as a single strategy.
A search-and-reach mindset
We treat YouTube as the search engine and the TV network it actually is.
Built for 2026
The living-room shift, AI discovery, and the unified video buy.
Creative that holds attention
Native, watchable content, on-brand at every length.
We build YouTube channels, video and CTV campaigns for brands across retail, finance, industry, food, tourism, energy and more, part of 500+ brands we have driven digital performance for since 2018. In our Showcases you will find the brands and cases we have worked alongside.
The questions we hear most.
Is YouTube social media, TV, or a search engine?
Who actually uses YouTube, and is it only for young people?
Should we make Shorts or long-form videos?
Why does YouTube on TV (CTV) matter for brands?
Is YouTube good for SEO and search?
Do YouTube ads work, and what about CTV ads?
How long does YouTube content last?
How is AI changing YouTube?
How do you measure YouTube ROI?
YouTube versus TikTok and Instagram, which is better for video?
Reach everyone, and turn that reach into results.
Ready to treat YouTube as the search engine, the TV network and the social platform it actually is? Tell us your goals, and we will build the plan.
Start a conversation →
