PINTEREST

For visual, considered-purchase categories, it is one of the strongest returns in social. Pinterest’s own data and independent studies estimate purchase intent at around 5.6 times the social-platform average, with roughly 93% of users planning purchases and Pinterest reporting brands earning about 4.30 euros in sales per euro spent. Add comparatively low costs and content that lasts months, and the economics are compelling. These are benchmarks, not promises, and the real driver is fit: Pinterest pays off for retail, home, beauty, fashion, food and travel far more than for B2B software.

Anything visual and planned. Home and interiors, fashion, beauty, food and recipes, travel, weddings and events, DIY, and most considered consumer purchases. These are categories where people actively search, save and compare before buying, which is exactly what Pinterest is for. If your product is bought on inspiration and research rather than impulse or pure utility, Pinterest is likely your most underrated channel.

Functionally, it is a visual search and discovery engine that happens to live in the social category. People come with intent, they search for things like living room ideas or summer outfits, and Pinterest reports that most top searches are unbranded. That changes everything about strategy: you optimize to be found, like SEO, rather than fighting for attention in a feed. We treat Pinterest as search-led commerce, which is why it tends to convert better than entertainment-first platforms.

You feed your product catalog into Pinterest, which turns your products into shoppable pins that surface in relevant searches and link straight to purchase. From there, shopping and catalog ads put those products in front of high-intent users, and industry studies report they convert better and, fed properly through the API, can reduce cost per acquisition versus standard ads. We set up the catalog, optimize the feed, and connect it to your store and wider commerce so discovery actually becomes revenue.

For commerce categories, they tend to perform well. Pinterest rebuilt its ad platform around AI with its Performance+ suite, and reports shopping formats delivering meaningfully higher ROAS and conversion than standard ads, on a cost per click that published benchmarks place below Meta and well below LinkedIn. As always, cheaper attention only pays off when it is the right attention, so we run paid to outcomes on your own account, not to platform averages. Native A/B testing lets us prove what works for you specifically.

Significantly, and in brands’ favour. Pinterest has rebuilt around AI: a generative retrieval system that personalizes results and, by its own account, has lowered advertiser costs, an in-house image model that turns plain catalog shots into lifestyle imagery cheaply, and the Performance+ ad suite. In practice Pinterest is becoming a visual answer engine, matching the right product to the right person at the moment of intent. We optimize for that, so your products are what the AI surfaces.

Far longer than anywhere else in social. Industry analyses put the average pin’s useful life at around four months, roughly 14 times the lifespan of an Instagram post and far beyond a post on X. That longevity is why Pinterest content behaves like an asset: a strong pin can drive discovery and sales for months after it goes up, so the effort compounds instead of evaporating overnight.

No, and treating it that way is a costly assumption. Pinterest was historically female-skewed, but it now reports Gen Z as more than half its users and its fastest-growing group, with men among the quickest-growing segments too. More importantly, what matters for a brand is intent, not gender: the platform is full of people actively planning purchases across a huge range of categories. The audience is broad, growing and, crucially, in a buying mindset.

By following intent to revenue on your own data. We track impressions and saves as early signals, then clicks, outbound traffic, catalog and shopping conversions, order value and assisted sales, with ads measured on your actual ROAS and cost per acquisition. Because pins are evergreen, we also measure the compounding value of content over months, not just the launch week. The scorecard is your revenue and efficiency, never platform averages or repins.

Instagram and TikTok are about entertainment and identity in a fast feed; Pinterest is about planning and intent in a search engine. People go to TikTok to be entertained and to Pinterest to decide what to buy. Content also lasts months on Pinterest rather than hours, and the audience is in a calmer, more commercial mindset. The three are complementary: TikTok and Instagram create demand and desire, Pinterest captures it at the planning stage and converts it.