Independent. And global.
A local crew with a global network behind it. Wise Pirates is part of ICOM, the world's largest network of independent agencies: 70+ agencies, 50+ countries, one shared goal, growth.
Independence is in our DNA. So is ambition. Being part of ICOM lets us stay fully independent, no holding company, no strings, and still put people on the ground in more than fifty countries. When your brand needs to move across markets and languages, we do not hand it to a stranger. We co-orchestrate it with trusted partners we know by name.
Part of how we run Internationalization.
The world's largest network of independent agencies.
More than 70 agencies across 50+ countries, connected for over 75 years under one idea: connect to grow. Owned by its members, not a holding company.
Owned by its members
The network belongs to the agencies themselves, so there is no head office taking a cut between you and the work.
No conflict of interest
Members do not chase the same clients, so they collaborate by choice, not obligation, and share what they know.
One shared goal
Knowledge, people and on-the-ground expertise, pooled across borders for a single purpose: growth.
Wise Pirates is the Porto member, one of two agencies representing Portugal in the network.
Not a holding company. A network of agencies that chose each other.
ICOM is owned by the agencies themselves, and the members do not compete. That one design choice changes everything: partners collaborate because they want to, and share real knowledge instead of guarding it.
Member-owned, not holding-company-owned
The network is run by its agencies, so there is no head office chasing margin between you and the work.
Non-competing by design
Members do not fight over the same clients, so they open up their people, data and playbooks to each other.
Always learning together
ICOM runs collaborative circles, including one dedicated to AI, an Agency Exchange programme, and two global gatherings a year, so what works travels fast across borders.
Interdisciplinary
Between them, members cover strategy, brand, creative, media, digital, data, PR, social and activation, in more than fifty markets.
What being global, and still fully independent, means for your brand.
Global reach, local expertise
- Trusted partners who know their market, language and culture from the inside
- Local execution held to one global standard
Full independence, no strings
- No holding-company conflicts and no hidden agenda
- Independent thinking, everywhere your brand goes
Shared knowledge and firepower
- Best practice, market intelligence and specialists from across the network
- Including ICOM's collaborative circles on strategy and AI
International campaigns, run locally
- Bring a global brand into a new market, or take a local brand abroad
- Real people in-market, and no extra overhead
Local nuance, global consistency, and one crew accountable for all of it.
You still have one partner, and one senior lead accountable for your results.
When a project crosses borders, we plug in the right ICOM partners for each market and co-orchestrate the work, so you get local nuance and global consistency from a single point of contact.
A single point of contact
One senior lead owns your results end to end, wherever in the world the work happens.
The right partners plugged in
We bring in trusted ICOM agencies market by market, so every stage gets a local expert.
Scope without the overhead
Full-scope international experience across languages and time zones, without the cost and distance of a holding-company machine.
Like having an office in every major market, while staying the independent crew you actually wanted to work with.
This is not a logo on a wall. The network runs real cross-border campaigns together.
One recent network collaboration, the Kentucky Bourbon Trail World Bourbon Toast, was coordinated by independent agencies working as one. It is the kind of multi-market delivery the network is built for.
49 countries
across six continents, one coordinated network campaign.
57M+ impressions
generated by independent agencies working as one.
One network
real cross-border delivery, not a badge on a website.
That is the reach we can bring to your brand when the map gets bigger.
One crew, and a whole network behind it.
Independence in our DNA, global reach when your brand needs it. Here is how the network connects to the rest of what we do.
We could have joined a holding company. We chose not to.
Independence is how we stay fast, honest and free to do what is right for your business, not what is right for a head office. ICOM lets us keep that independence and still act globally, the best of both worlds.
Independent, always
No holding company, no strings, and no head office taking a cut of your budget.
Global when you need it
Partners on the ground in 50+ countries, ready the moment your map gets bigger.
One accountable lead
A single senior point of contact owns your results across every market.
Shared firepower
The specialists, data and playbooks of 70+ agencies, including collaborative circles on strategy and AI.
No conflicts of interest
Member-owned and non-competing, so partners collaborate by choice, not obligation.
Business results first
The best of digital, marketing, people and technology, aimed at one thing: your growth.
Fully independent. Globally connected. In our Showcases you will find the brands and cases we have worked alongside.
Thinking about going global, or just tired of agencies that cannot follow you across a border? Let's talk →
The questions we hear most.
What is ICOM?
Is Wise Pirates still independent as an ICOM member?
Can Wise Pirates run international, multi-market campaigns?
How many countries can you cover through ICOM?
What does ICOM membership mean for my brand?
Which network agencies do you partner with?
An independent crew, with global reach.
Thinking about going global, or just tired of agencies that cannot follow you across a border? Tell us where your brand is trying to go, and how our crew and the network get you there.
Let's talk →
