Internationalization

In 2021, Think With Google selected Wise Pirates as a case study of a partner that helped one of the south European top brands go international, big and heavy. The company Mo was able to boost sales in an unprecedented way and the overall business growth was bigger than any other top 10 fashion players in the ecosystem. A work that resulted from a pure and perfect partnership on a hybrid model of working together to chase growth with hunger, but a model.

Going international means much more than finding markets, channels, and budgets. It requires research, smartness, a model, and agility on data collection to use that same data to produce fine tunings across the way, every week, and certainly every quarter. It also includes mapping all necessary activities to optimize, from logistics to payment gateways, from legal to partnerships, including the right decisions on language and brand voice, apart from a correct strategy on categories and a systematic and advanced Datafeed management team.  Important is also guaranteeing to understand local marketplaces, and study how the three main streams should be divided and prioritized: direct business, marketplaces, and social selling.

On the other hand, what can’t really be ignored is the competition and how it works. Wise PIrates is used to doing deep competition analysis hand in hand with our clients, to best understand the right positioning, from organic content to product, photos to social media management, advertising to pricing.

Wise PIrates is ready to prepare a full strategy ongoing international, but also happy to implement it together with the brand, guaranteeing the right path, speed, and KPIs.