Entertainment & sports, built for the fan who scrolls first.
The fan growth engine for rights-holders, sports first
Your fans discover, follow and buy on social, streaming and AI, long before any box office. Wise Pirates grows the fanbase, helps you own the fan data, and turns that audience into sponsor value. For the clubs, leagues, venues and promoters that are not the mega-leagues.
for a racquet-sports club
at the events we grow
for a club we relaunched
What we do for entertainment and sports, in one minute.
The rest of this page goes deep. If you read only one part, read this: we grow your fanbase, turn it into first-party data you own, and help you sell that audience to sponsors and partners. One engine, two ends.
A modern fan growth engine
Media, GEO and social discovery, DTC and subscription growth, first-party fan data, CRM and honest measurement, plus the commercial proof that sells the audience. Run by a senior team.
The fan moved. Rights-holders must follow
Fans now live on social, streaming and AI, and growth is going to properties that own the direct fan relationship, not just the media rights.
Fans, members, subscribers, revenue
A bigger, known and returning fanbase, first-party data you keep, DTC and membership growth, and sponsorship value you can prove to partners.
In one line: sports first, and every property that gathers a crowd, we grow your fanbase, turn it into first-party data you own, and help you sell that audience, for the rights-holders that are not the mega-leagues.
Sports first, and everyone who gathers a crowd.
The fan reality rhymes across the sector: discovery on social and AI, loyalty won or lost digitally, and revenue that follows the direct fan relationship. What differs is the playbook. We are sports-led, and we cover the rest of the crowd business too.
Clubs, leagues, federations & athletes
Membership, matchday, ticketing, fan data and sponsorship. Our home turf, and the deepest part of this page.
Venues, promoters & festivals
Presale and CRM, dynamic ticket demand, superfan data and repeat attendance for tours, shows and events.
Media, OTT & DTC platforms
Subscriber acquisition, churn reduction and content discovery, treated as growth, not just a platform build.
Esports properties, publishers & leagues
Audience, community and sponsorship growth for esports rights-holders and a young, social-first crowd that overlaps with sport and music.
One arc runs through all of them: grow the fanbase, own the data, sell the audience. The next sections show the two ends and how we join them.
Built for everyone who is not the mega-league.
The credible growth and data players in this sector are built for the Premier Leagues, the NFLs and the biggest broadcasters, at enterprise prices and enterprise timelines. Below them sits a huge, under-served field: growing clubs, national and regional federations, venues and arenas, tour and festival promoters, athletes and independent platforms. All going direct-to-fan, all needing to be found in AI search, all needing to prove their value to sponsors.
Wise Pirates is independent and global, and built exactly for that tier. We bring senior people and proprietary technology to properties that could never justify a platform licence, and we do it without holdco overhead or lock-in. The market is huge and growing, and the growth is going to those who own the fan relationship.
Independent, global, mid-market
Senior people and proprietary tech for the properties the giants price out. We work across markets from a European base, home-market fluency included.
The growth is in the fan relationship
Media-rights growth is cooling; the properties winning are those that own the direct fan relationship. We build you that asset, and you keep it.
The crowd is the asset. The sports business had its biggest year ever in 2024, and the next wave of value is projected to come from direct fan relationships, not just media rights. Women’s sport is the clearest example, set to pass €2.5B in 2026, after rising 248% between 2022 and 2025, a fanbase being built from scratch right now. That is precisely the kind of growth we build for the properties below the mega-leagues.
Fandom went social, streamed, and AI-first.
Younger fans now live on social and short-form, streaming has overtaken traditional TV, and discovery is moving into AI answers. Live and the moment still matter, but attention, and the first touch, happen on a screen the box office never sees.
global sports media-rights spend in 2025, heading past €64B by 2030, with streamers taking a fast-growing share.
Ampere Analysis, 2025views worldwide for Netflix's NFL Christmas gameday, the clearest sign live sport has moved to streaming.
Netflix / Nielsen, 2024Live Nation revenue in 2024, 151M fans, and 637M tickets sold via Ticketmaster. Live entertainment's biggest year yet.
Live Nation, 2024of sports executives say proprietary DTC platforms will be key to direct fan relationships by 2030.
Altman Solon, 2024Grow the fans. Sell the audience.
Growing a fanbase and monetising it are two jobs with different metrics, and most agencies do one and bolt on the other. We run both as one connected system, joined by the fan data in the middle. Growing your fanbase, or selling that audience to sponsors? Both, below.
Turn audiences into known, returning fans
Casual reach is not a fanbase. We convert attention into followers, members and subscribers, and reduce churn, so more of your audience is known, engaged and monetisable.
- Performance and social media that grow real reach
- Membership, subscription and ticket demand generation
- DTC and OTT subscriber growth and churn reduction
- First-party fan data capture on every touch
- Personalised CRM across matchday, tour and season
Judged on known fans, members, subscribers, retention and churn.
Package and prove the audience for sponsors
A known audience is sellable. We turn your fan data into the insight and proof that win, keep and grow sponsors, partners and rights buyers, with measurement the giants only give to the elite.
- Audience insight and valuation that sells inventory
- Sponsorship measurement and ROI, brought down-market
- Partner-facing storytelling and pitch decks
- Activation that makes sponsors renew and grow
- Attribution from exposure to real commercial value
Judged on sponsorship value, renewals, new partners and proven ROI.
Where telemetry turns every lap into data.
Motorsport is one of the most data-rich sports on earth. Every car streams telemetry, every session produces more data than a team can use, and every weekend is a global media and sponsor event. That is exactly where we help: turning that firehose into business intelligence, sponsor value, and real performance on track.
Turn the firehose into decisions
We turn telemetry, timing and operational data into clear business intelligence, one view across car, team, fans and commercial, so calls are made on evidence, not gut. Powered by Wise BI Foundry.
Prove what the branding earned
We package the audience and the data into sponsorship value and ROI proof, exposure, attention and outcomes, so partners see exactly what they got and renew and grow.
Data that supports the stopwatch
We help translate data into performance: dashboards and models that support race strategy, setup and driver development, alongside the fan and commercial growth.
Motorsport is fan growth, sponsor monetisation and performance engineering in one weekend, and all of it runs on data. We connect the telemetry, the fan and the commercial into one picture you own, and turn it into results on and off the track.
More reasons to come, more often, spending more.
We use smart data to find where the money actually is, and to design the real experiences behind it: which experiences to add, how to extend the journey before, during and after the event, how to lift frequency and satisfaction, and how to design for the group that really shows up. A match or a show is not one audience. It is a solo fan, a couple, a family and a group of friends, each with a different journey and a different wallet.
Make going alone feel good
Flexible plans, express food and drink, community and content, so the frequent solo fan comes more often and spends without friction.
An occasion worth repeating
Premium seats, dining and experience bundles, and memorable moments that turn one date into a habit.
Easy, safe, and great value
Family bundles, kids activities and simple logistics that turn a big day out into a returning tradition.
The moment that pulls the next group in
Group booking, hospitality, pre and post, and shareable moments that recruit the next group of friends.
It all runs on your first-party and smart data: we model who comes, what they spend and what would bring them back sooner, then design and price the real experiences and journeys, per persona, that lift frequency, satisfaction and revenue per fan. Wise BI Foundry turns the crowd into a clear picture of how to grow the value of every visit.
Padel, tennis and more, built for the people who come to play.
This is a different audience from the fans on the rest of this page. They are not here to watch, they are here to play and to socialise. Padel is the clearest boom of all, passing 77,000 courts across roughly 150 countries in 2025, one of the world's fastest-growing racket sports, with tennis and golf drawing a younger, more social generation too. Clubs and operators are opening fast, and the winners will be those who fill courts and keep players coming back.
We point the same growth engine at participation. Padel first, then tennis and golf, we help clubs capture beginners and smart amateurs efficiently, extend the player journey, and turn casual play into membership, community and the social life that keeps people coming back.
Fill the courts
Local and social acquisition aimed at beginners and smart amateurs, easy first-session booking, and pricing that removes the fear of starting.
From first game to habit
Coaching, matchmaking, leagues and CRM nurture that lift how often people play, how satisfied they are, and how long they stay.
The sport that posts itself
Padel is inherently social. We turn matches into community, content and referrals, so every player becomes a channel that recruits the next.
The same engine, pointed at participation: capture, journey, retention and community, measured to court occupancy, membership and revenue per player. Padel court figures: FIP World Padel Report, 2025.
Fill the start line, and bring the world to it.
Marathons, trail races and city runs live or die on the start line. They compete for the same runners, and the biggest prize is the international entrant who books flights and hotels and comes back next year. We grow participation and pull runners in from abroad, with the same data and content engine that turns a race into a destination.
More runners on the line
Acquisition, a registration path that converts, and reminders that turn interest into paid entries, across every distance.
International runners, not just local
Destination marketing and targeting that reach runners abroad, the entrants who travel, spend and lift the event's profile.
This year feeds next year
Every entry becomes first-party data and CRM, so alumni come back, refer friends and the next edition sells out earlier.
We build the demand, the registration path and the runner data, so this year's race grows and next year sells out sooner. Own the runner, own the event.
Own the fan relationship. Do not rent it from a platform.
The sports business had its biggest year ever in 2024, and the next wave of value is projected to come from direct fan relationships, not just selling media rights. That relationship is your most valuable asset, so it should be yours, not locked inside a data platform you rent access to. We build your first-party fan data and CRM on your own stack, an asset you keep.
This is our Wise BI Foundry and CRM discipline applied to fandom: a first-party fan data layer on your own cloud, your CDP or data warehouse plus your CRM, that we build and hand over to you. One view of the fan from tickets, app, streaming and social, activated for growth and for sponsors. The platforms want to own your fans. We help you own them yourself.
Turn fans into a loyal, all-in-one community.
Growth is not only acquisition. On top of the fan data you own, we build the layer that keeps fans close and coming back: programmes that reward the behaviour you want, a community that feels like belonging, and a reputation you actively manage. One connected system, on your data, not four disconnected tools.
Reward what you want more of
We design and run tiers, points, rewards and perks that lift frequency, spend and retention, tied to your first-party fan data so every reward is earned and measured.
From followers to belonging
Owned spaces, superfan groups, creators and rituals that turn an audience into a community that shows up, defends the brand, and brings the next fans in.
Own the story about you
We monitor and manage what is said across search, social, reviews and AI answers, respond fast, and protect the brand and the trust your fans give you.
One team, one data spine
Loyalty, community and reputation run as one system on your data and CRM, instead of a stack of point tools that never talk to each other.
Loyalty and community are where lifetime value is really built: a known fan who belongs comes more often, spends more, and recruits others. We run it on Wise BI Foundry and your CRM, so every programme, community and review feeds one picture of the fan you own.
When a fan asks an AI what to watch, are you the answer?
Fans now ask ChatGPT, Perplexity and Google AI Overviews what to watch, who to follow and where to buy tickets. Being ranked is no longer enough when most searches end with no click. You have to be the answer, and almost no club, venue, show or platform is engineering for it yet.
A corroborated entity
Your club, venue, show or platform, confirmed in the structured data and knowledge graphs the models and platforms read.
Citable content
Fixtures, line-ups, tour dates, catalogues and answers the models want to quote, not brochure copy they skip.
Ecosystem presence
Social, maps, wikis, reviews and the sources an AI drinks from, so your brand is in the answer, not only on your own site.
This is our Wise GEO Compass framework applied to fandom: we engineer the citable content, the entity and the ecosystem presence that make search and AI name you, and we measure your share of the answer against competitors, every month. The name the fan is given is the one they follow.
A great team, best practice, and proprietary tech that makes the difference.
Our proposition is a service and proprietary technology working as one. In the service you get the best of our people, our installed experience across 300+ brands, and the leading best practices. Where the field is new and moving fast, AI discovery, honest measurement, we bring proprietary frameworks competitors do not have.
Senior, cross-disciplinary, independent
Media, data, GEO, web, CRM and creative in one crew, bold and transparent, judged on your fans and revenue, not on activity.
Proprietary edge for emerging areas
Wise GEO Compass for AI and search visibility, Wise BI Foundry for one view of the fan, our marketing mix modeling for honest measurement, Wise Sidecar for senior advisory that stays.
Run it, ride beside you, or advise
We run the fan growth engine end to end, work beside a lean internal team, or set the strategy and standards. Tech-agnostic, no lock-in, one owner of the outcome.
Why it matters: the sector is split between enterprise data platforms and creative activation shops. The wedge is senior expertise plus proprietary tooling, engineered for the AI-era fan, that mid-market rights-holders can actually own. That is exactly what we bring.
The fan growth engine, part by part.
Everything connects to one outcome: fans, members, subscribers and revenue you can measure. We start where the return is fastest and build the rest around it.
Reach that converts to fans
Performance, social and creator media tuned to fandom, aimed at followers, members and ticket buyers, not vanity reach.
Be the answer search gives
Generative and answer engine optimization so your club, tour, show or platform is cited in AI answers and surfaced first.
One view of the fan, owned
Capture, unify and activate fan data from tickets, app, streaming and social, on your own stack, as an asset you keep.
Subscribers, and fewer that leave
Subscriber and member acquisition, onboarding, retention and churn reduction, pricing and bundling, treated as growth.
The digital home of the fan
Club and event sites, membership and matchday apps, and ticketing experiences that load fast, rank and convert.
Prove and grow the audience value
Audience valuation, sponsorship measurement and partner storytelling that win and renew commercial deals.
Culture that earns attention
Brand, social-first content and creator work that make a fanbase feel something, and keep it coming back.
Do more with a lean team
Governed agents and automation across content, fan response and operations, secured, so a small team performs like a big one.
Enterprise firepower, sized for the properties the giants price out.
The global data platforms and holding companies are built for the biggest leagues and broadcasters. We are built for growing clubs, federations, venues, promoters and independent platforms that need results this season, with the senior team and proprietary technology usually reserved for the elite.
Run it, ride beside you, or advise
Engagements sized to a single club, tour or platform, with no holdco overhead and no platform licence. You pay for what moves the needle.
The crew, not a training ground
You get our senior people and proprietary frameworks, not a team learning fandom on your account.
Prove it this season
We start where the return is fastest, a membership push, a launch, a subscriber engine or the fan-data foundation, and show a result before asking for more.
Mid-market rights-holders are underserved by players built for the mega-leagues. We were built for them, on purpose.
Growth also needs automation, security and people ready for it.
In this sector, marketing does not win alone. The same senior team brings the operational and technology layers that make growth stick, and that most sports and entertainment agencies do not touch.
Never drop a fan or a lead
We automate fan response, content operations, ticket and membership flows, and put governed agents to work, so a lean commercial team does far more.
Fan data and payments are sensitive
Ticketing, memberships and DTC run on personal and payment data, and are targets. We secure the agents and the data, with security built in and our ISO 27001 discipline behind it.
The capability stays in your team
The biggest blocker is skills. We get your marketers and commercial team using data, AI and the tools safely and fast, so the know-how stays in-house.
These run on our Process Automation & Agentic AI, Agentic Security and AI Enablement practices, alongside Wise BI Foundry for the fan-data foundation. One partner for the fan growth engine and the operational backbone under it.
Every club and promoter runs on email, docs and collaboration.
Beyond growth, every club, venue and promoter needs a solid partner for email and the docs, sheets and slides suite its people live in, often on the move. We are a Google Workspace reseller for one of the fastest-growing productivity suites in the world, at competitive prices, with Gemini AI built in, and set up for lean commercial and marketing teams.
One partner, better pricing
Consolidated billing in euros, competitive pricing, migration and real support, so the productivity backbone is one less thing to worry about.
AI where your team already works
Gemini across Gmail, Docs, Sheets and Meet, so your team drafts pitches, decks and content faster, and moves quicker on match or show day.
Scale seat by seat
No servers, no IT overhead, shared drives and calendars for the whole operation, and it works on the phones your team already carries.
The same partner for your fan growth engine and your everyday tools. See our Google Workspace offer →
The angles the others leave open.
We audited how the sector is served. The data platforms own the mega-league data lane; the sponsorship and creative agencies own activation. Four angles that decide mid-market fan growth in 2026 are left open, and we own them.
| Capability | Data & rights platforms | Sponsorship & creative agencies | Wise Pirates |
|---|---|---|---|
| Mega-league data & rights platform | Strong | Limited | Not our lane |
| Brand activation & sponsorship selling | Limited | Strong | Yes |
| Fan growth + monetisation, one story | Rare | Rare | Owned, one partner for both |
| First-party fan data you OWN, no lock-in | Platform licence | Rare | Owned, on your stack |
| AI-era discovery / GEO for fandom | Rare | Rare | Owned, with a proprietary framework |
| All of it, for the mid-market, one partner | Enterprise, mega-league | Point solutions | Service + proprietary tech, results-first |
As far as our audit found, no competitor unifies fan growth and monetisation, gives you fan data you own, and engineers AI-era discovery, for the mid-market. We connect the whole engine, and answer for the result. The unfair advantage is the combination: a senior team, proprietary frameworks, and proof, on the angles that decide fan growth.
What the data is saying.
The shift is documented. We build for it.
The crowd is the asset
The sports business had its biggest year ever at €140B in 2024, with the industry projected past €210B by 2033, driven by properties owning direct fan relationships.
Attention moved, and women's sport is booming
Most of Gen Z say social content is more relevant than TV or film, and women's elite sport is set to pass €2.5B in 2026, up 248% since 2022.
Monetise beyond the media rights
Media-rights growth is cooling, and most executives expect investors to prioritise properties that monetise beyond traditional rights.
Independent, published figures, not ours. Every one was checked before publication.
What it looks like when it works.
One real client result, and the patterns we run across sport, live and commercial partnerships.
More players on court, more members
- Turned social reach into first-party records the club owns, and grew a tennis and pickleball community.
- Ran acquisition and membership demand with a consistent tone of voice across every channel.
- Built the club's reputation and content so more people wanted to come and play.
Result: community up 42%, sales up 37%, club awareness up 62%, in one year.
Sell to your own audience first
- Build an owned audience and presale engine ahead of public on-sale.
- Use first-party data and retargeting to fill dates faster.
- Measure cost per ticket-sale and repeat attendance.
The pattern: sell to the fans you already own before you pay to reach new ones.
An audience sponsors will pay for
- Turn fan data into an audience valuation pack that sells inventory.
- Measure sponsorship exposure and outcomes, not just reach.
- Give partners proof that makes them renew and grow.
The pattern: package the audience you own into sponsorship value you can prove.
Every pattern runs on the same principle: grow a fanbase you know, and turn it into value you can prove, on data you own. Client identities and confirmed figures are shared under engagement.
A partner with the range this needs.
Clients rate us on it: in our latest client survey, satisfaction ran 94% good or excellent on readiness and responsiveness, with an NPS above 60. Bold, independent and transparent: no holdco markup games, no black boxes, and a team not afraid to have an opinion. We bring the best of people, frameworks and proprietary technology to one thing, your business results.
We benchmark first
Before we promise anything, we read your share of the AI answer and how much of your audience you actually own, so the starting line is honest.
We measure on your outcomes
Marketing mix modeling and first-party data reconcile spend to members, subscribers, tickets and sponsorship, not platform-reported clicks.
We report in your metrics
Known fans, members and churn for the B2C side; sponsorship value and renewals for the B2B side. Your numbers, defended to the board.
Because the fan relationship is the asset, and it should be yours.
We join fans and revenue
Grow the fanbase and sell the audience as one connected system, joined by the data in the middle, from one partner.
We give you data you own
Your first-party fan data and CRM, on your own stack, an asset you keep. Easy in, easy out, no lock-in.
We bring proprietary tech
GEO Compass, BI Foundry, MMM and Sidecar make the difference in emerging areas where best practice alone is not enough.
The platforms change; the team, the frameworks and the fan data you own stay. That is the partner a rights-holder needs for the next decade.
The frameworks that power your fan growth.
The entertainment and sports playbook runs on the rest of what we do, so reach turns into fans, fans into data you own, and data into revenue you can prove, with one partner.
We wanted more people playing tennis and pickleball at the club, and in one year our community grew 42%. What I value most is how they did it: the tone of voice, the consistency, and the reputation they built for us.
We run our own motorsport series, turning live timing into stories fans and sponsors love.
The same first-party-data and content engine we build for you, we run for ourselves: every race becomes rankings, driver notes and a data report, from raw lap timing.
Entertainment and sports, answered.
What does Wise Pirates do for entertainment and sports?
Do you work on the fan side or the commercial and sponsorship side?
We are not a mega-league. Are we too small for you?
Who owns the fan data you build?
Why does AI search and GEO matter for a club, venue or show?
Can you help our DTC or OTT platform and memberships grow and cut churn?
Where do the numbers on this page come from?
Your fans already scrolled past. Be the answer they follow.
Start with the Fan Growth Audit: a benchmarked read of your share of the AI answer, how much of your audience you actually own, and the fan-growth and sponsorship opportunity, in weeks. A working session with our senior team, not a generic pitch. Whether you want to grow your fanbase or sell your audience, we will show you the growth and how we would prove it.
Start with the Fan Growth Audit →See all frameworks →
