For most brands, Instagram is the home page customers actually visit.
One obsession: turning Instagram's central place in how people discover, judge and buy into measurable business results. For most consumer brands it is the front door, the showroom and the proof, all in one.
With three billion monthly users, around half use Instagram to discover new brands, and it is where millennials, today's biggest-spending generation, do much of their considering before they buy. We run it as a Meta Business Partner across all the Meta families, with a team that lives inside the algorithms.
Part of our Social Media service.
The channel your customers already treat as your real home page.
For most consumer brands, Instagram is where identity, products and credibility get judged, in seconds, long before the website.
The brand's real home
For a huge share of consumer brands, Instagram is the page customers actually visit before, or instead of, the website. It is where identity, products and credibility get judged in seconds, with reach and social proof no owned channel can match, which is why around 70% of marketers plan to increase their Instagram investment in 2026.
Where discovery and consideration happen
Instagram sits right in the middle of the buying journey. Roughly half of users discover new brands while browsing, and a large majority research products before deciding. It is also where millennials, the generation with the most spending power today, do much of their considering.
Many algorithms, one specialism
Instagram is not one algorithm, it is several: feed, Reels, Explore, Stories and search each rank differently, and the platform has openly tilted toward Reels. As a Meta Business Partner specialized in these systems, we win by knowing how the machine decides, not by guessing.
Powered by our proprietary stack
Four of our own products work directly with Instagram: WAndrome predicts winning creative, Coherence keeps it on-brief, Wise Sonar listens, and Wise Studio produces native content, fast. Instagram runs hand in hand with Facebook across Meta, with conversion through CRO.
Figures on this page come from Meta and industry data, move over time, and are benchmarks rather than guaranteed outcomes.
The send button is the new like.
Instagram's ranking has moved from what people tap to what they forward. A post shared into DMs now signals real value more strongly than a like, and it is shares that unlock reach beyond your own followers. We build creative to be sent, not just seen.
- Adam Mosseri has repeatedly named sends per reach as one of Instagram's most important signals.
- Shares carry the most weight on the unconnected surfaces (Explore and Reels shown beyond followers) where accounts actually grow.
- Watch time, saves and likes still count, but a send is the vote that travels.
Source: Instagram / Adam Mosseri creator guidance, 2025 to 2026. Illustrative.
Start with the right people, on the right surface.
Instagram strategy starts with knowing who you are talking to and how each surface of the app actually behaves.
Positioning and content pillars
A clear visual identity and a content plan tied to your funnel, not to last year's trends.
Audience and listening
Audience and demand insight powered by Wise Sonar, our social listening platform, so the strategy is built on what people actually say and search.
Algorithm-led planning
Feed, Reels, Explore and Stories each played to their strengths, by a team that understands how they rank.
Reach is easy to chase. Reaching the right people, on the right surface, is the whole job.
Several products in one, each with a different job.
Using the right format for the right goal is half the battle. We build across all of them.
The reach and discovery engine
By far the highest organic reach, and the fastest way to get in front of people who do not yet follow you. Best for awareness, trends and pulling new audiences in.
Engagement and depth
The strongest format for engagement and saves, because multiple swipes mean more time with your brand. Best for storytelling, education and considered messages.
Intimacy and daily connection
Top-of-feed, 24-hour, and built for closeness with people who already follow you. Best for behind-the-scenes, polls, questions and quick link taps.
The clean brand moment
Still powerful when one striking, on-brand image says it all, for statements, announcements and identity.
Real time and trust
Unedited, direct connection for Q&As, launches and events, building credibility and urgency in the moment.
The direct line
Broadcast Channels and Notes are lightweight, low-effort ways to keep your most engaged followers close.
We do not post one thing everywhere. We match the format to the message and the goal.
Instagram is now a search engine, and Google knows it.
A single Reel can now surface in Google, in Instagram's own keyword search, and in Explore. Captions, on-screen text and alt text have become SEO. We optimise Instagram content for search intent, not just the feed, so one asset gets found in three places.
- Since 10 July 2025, Google and Bing index public posts from professional accounts.
- In-app search now ranks captions and on-screen text, not only hashtags.
- Reels, posts and profiles from professional accounts are all discoverable in web search.
Source: Meta announcement and search-industry coverage, July 2025. Illustrative.
Made native, predicted before spend, kept on brief.
Wise Studio
- Produces native, on-brand imagery and video, fast, deep, flexible and effective
- Built for visual-first platforms like Instagram, TikTok and YouTube
WAndrome
- Built for Meta and trained on millions of creatives
- Forecasts which assets will win before you spend, so weak creative is cut early
Coherence
- Measures and protects the link between the brief and the final asset
- So the creative never drifts from the business objective
AI Factory
- Proprietary applications that put the best available models to work on your brand
- So you get frontier AI, applied and on-brand, not generic output
Most agencies guess what will work and pay to find out. We produce it, predict it, and keep it on-brief.
One half of the most powerful ad machine in the world.
We run it as a Meta Business Partner across all the Meta families.
Advantage+, run by specialists
Meta's AI ad suite, steered with the human judgement that turns good results into great ones.
Facebook and Instagram as one
Run together across Meta for connected reach and efficiency, with budget flowing to whatever performs, alongside our Programmatic & Agentic team.
Creative predicted in advance
WAndrome feeding the account the assets most likely to perform, so spend follows evidence, not hope.
The reach and targeting are unmatched. With WAndrome, the creative is no longer a guess.
More than 300 Instagram projects, run as a Meta partner.
Instagram is not a side project for us. It is a core specialism we have run at scale, across industries, as a Meta Business Partner, powered by our own creative AI and studio.
Discovery to storefront
Reels-led discovery connected to shoppable content and CRO, turning browsing into qualified, high-intent traffic to the brand's own site.
Considered brands, made native
Carousels and Stories that explain and reassure, run as one machine with Facebook so reach and efficiency compound.
Creative predicted before spend
WAndrome scores creative before a euro goes in, so budget follows the assets most likely to travel and convert.
Part of 500-plus brands we have driven digital performance for since 2018. Explore the work in our Showcases.
Where discovery turns into intent.
We make the path from "I want that" to purchase as short as the platform allows in your market.
Shoppable discovery
Product tags and shopping content that turn browsing into buying intent, right where consideration is already happening.
A quick note on checkout
In markets like Portugal, in-app checkout is not available. Shopping can still be set up, but tapping a product sends the shopper to your website, which makes Instagram a powerful driver of qualified, high-intent traffic.
From intent to revenue
Because the sale often lands on your own site, we connect Instagram to your CRO and Marketplaces work, plus conversational commerce in DMs.
On Instagram, the gap between desire and purchase is short. We make sure it leads somewhere that converts.
Run Instagram as a revenue line, not a content calendar.
We are glad to talk reach and engagement, but the conversation we prefer is about pipeline, revenue and cost per acquisition. On Instagram we tie creative and media to the numbers your CFO cares about.
One purpose, across the whole Meta machine.
The Wise Pirates way: the best of digital, marketing, people and technology, aimed at one thing, your business results. Instagram does not work alone.
Most agencies post pretty pictures. We treat Instagram as the central growth channel it has become.
Business results, not vanity likes
Tied to discovery, consideration, conversion, traffic and revenue.
One purpose
The best of digital, marketing, people and technology, aimed at driving your business results.
A Meta Business Partner across all families
Deeply specialized in the algorithms, so we create value where others guess.
A proprietary stack
WAndrome predicts winning creative, Coherence keeps it on-brief, Wise Sonar listens, and Wise Studio produces native, on-brand content, fast.
Every format, used right
Reels, carousels, Stories, Live and more, each matched to the goal.
Facebook and Instagram as one
Run across the Meta ecosystem for connected reach and efficiency.
As a Meta Business Partner, we run Instagram and Facebook for brands across retail, finance, industry, food, tourism, energy and more, part of 500+ brands we have driven digital performance for since 2018. In our Showcases you will find the brands and cases we have worked alongside.
The questions we hear most.
Why is Instagram important for business in 2026?
Who uses Instagram, and which generations matter most?
What are the main Instagram formats, and when should you use each?
How does the Instagram algorithm work in 2026?
Do Instagram ads work, and how do they relate to Facebook?
Is Instagram good for ecommerce and shopping, and how does checkout work?
What is WAndrome, and how does it help on Instagram?
How do Coherence, Wise Sonar and Wise Studio help on Instagram?
How is AI changing Instagram?
How do you measure Instagram ROI?
Turn the channel your customers already live on into real revenue.
Ready to make Instagram a measurable growth channel? Tell us your goals, and we will build the plan, produce the creative, and predict the winners before you spend.
Start a conversation →
