18th October
11:30 am PT (event in Portuguese)
WEBINAR
Peak Season 2024
Unlock the Power of this Season
Unlock the Power of this Season
Participate on our Webinar and get ready for Peak Season!
Final stretch for Peak Season 2024 preparation with innovative strategies to maximize sales, channel potential, and customer experience. Discover how to navigate the latest trends and market shifts that will shape success during this crucial period, as well as all the key dates that can be leveraged in the overall season strategy.
Participate on our Webinar and get ready for Peak Season! Final stretch for Peak Season 2024 preparation with innovative strategies to maximize sales, channel potential, and customer experience. Discover how to navigate the latest trends and market shifts that will shape success during this crucial period, as well as all the key dates that can be leveraged in the overall season strategy.
WATCH WEBINAR!
The webinar is now available for you to watch and learn more.
Watch it now!
With the inflation, rising interest rates and the conflicts around the globe that give everyone a sense of uncertainty, consumers are more cautious, shifting toward budget-friendly products and prioritizing experiences over material goods.
As competition intensifies, especially during high-traffic events like Black Friday, brands must adopt smarter strategies to stay ahead. Also, not only Black Friday counts – the gifting season can also be a great moment to achieve your business yearly goals.
- 2/3 of consumers say that taking the right buying decision demands more effort than before;
- 74% of holiday shoppers chose where to buy based on who offered the best deals;
- Shoppers begin to determine their brand preferences & consideration sets before Cyber sales;
- After Christmas, 46% of the products bought are mostly self-gifts.
Sign up now to learn how to adapt your approach and thrive in this evolving landscape. Don’t miss out on the insights that will boost your Peak Season success!
WHAT TO EXPECT ON THIS PEAK SEASON
Predictive AI
Predictive AI tools help brands anticipate consumer behaviour and recommend products with greater accuracy. During Peak Season, this enhances campaign optimization and improves targeting, leading to higher conversion rates.
Open Budget / Margin Based
The inclusion of more flexible budget strategies is becoming increasingly relevant, tailored to consumer demand and the relevance of investments, taking into account the overall business margin as well as specific categories.
Mobile Shopping
Consumers believe that they don’t need to leave the comfort of their couch to buy, and this sentiment will be stronger this year. So, prepare your assets to make their experiences as seamless as possible.
INSIGHTS TO HELP YOU PREPARE
- Early year signs of financial stress – Consumers may have reduced purchasing power this holiday;
- The International Context – Consumers’ fragmented attention will delay holiday spending;
- Fewer shopping days post cyber – It will be a more condensed holiday season, since Black Friday is Nov 29th;
KEY TOPICS ON THIS WEBINAR
1. Overview Peak Season 2023
We will briefly recap what happened in 2023 Peak Season, so we can understand the main changes for this year;
2. Market context and Insights:
What are the main constrains and opportunities on the market that you should be focused on;
3. Key trends for Peak Season:
Major trends include live shopping, AI-driven personalization, omnichannel strategies, and fast logistics;
4. Key moments of Peak Season:
We will share with you dates and strategies that you should cover during these dates;
5. Channels & actions:
What channels are key during this season to bring you more results and how to structure your action plan.
SPEAKER
DANIELA CUNHA
Daniela Cunha, COO of Wise Pirates, has extensive experience in retail, team acquisition, and preparation for digital business and acquisition.
Her expertise spans digital marketing, operational excellence, and innovation, positioning Wise Pirates as a key player in delivering transformative results for clients, especially in Retail.
Passionate about technology and data-driven strategies, she continues to lead the company in driving added value for its clients and maintaining leadership in the sector.
RITA MENDES
Rita Velez Mendes is a highly versatile and respected professional in digital marketing and account management. Currently serving as Strategic Agency Manager for Iberia at Google, she has extensive experience in leading key accounts and managing operational and client relationships.
Rita is known for her motivational leadership, organizational skills, and ability to foster strong client connections, all while driving business growth. Her optimism, passion for innovation, and results-oriented mindset make her a valuable asset to any organization.
