26th February
5 pm (Western European Time - Lisbon)
(Event in Portuguese)
The Power of First-Party Data
How to Make the Most of Your Own Data
With increasing privacy concerns and the phase-out of third-party cookies, brands must adapt to a new reality: First-Party Data.
Leveraging your own data has become a key competitive advantage to personalize experiences, boost campaign efficiency, and strengthen customer relationships.
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With increasing privacy concerns and the phase-out of third-party cookies, brands must adapt to a new reality: First-Party Data.
Leveraging your own data has become a key competitive advantage to personalize experiences, boost campaign efficiency, and strengthen customer relationships.
SIGN UP NOW!
As digital privacy regulations tighten and third-party cookies gradually disappear, brands are facing one of the biggest shifts in the digital landscape in years.
First-Party Data—the information you collect directly from your audience through your own channels—is no longer just a nice-to-have; it’s the backbone of sustainable, future-proof marketing strategies. By harnessing this data, brands can create hyper-personalized experiences, build stronger customer relationships, and gain deeper insights into their audiences, all while staying compliant with privacy laws like GDPR.
But collecting data is just the first step. The real challenge lies in knowing how to organize, analyze, and activate that data effectively across platforms to drive meaningful results. Whether you’re looking to improve customer loyalty, increase campaign ROI, or simply future-proof your marketing strategy, mastering First-Party Data is key.
In this webinar, we’ll guide you through the entire process—from data collection to activation—showing you practical strategies and real-world examples to help your brand stay ahead in the evolving digital landscape
Discover what First-Party Data is and why it’s something essential for brands
Learn effective strategies for collecting and activating your own data
Explore tools and real-world examples to optimize the customer journey
KEY TOPICS
Key topics to be covered in this webinar:
1. Understanding First-Party Data
What it is, how it differs from second- and third-party data, and why it’s becoming crucial in today’s digital ecosystem.
2. The Impact of a Cookieless Future
How the phase-out of third-party cookies and evolving privacy regulations (like GDPR and CCPA) are reshaping digital marketing strategies.
3. Building a First-Party Data Strategy
Steps to collect, manage, and secure data directly from your audience through owned channels (websites, apps, email, etc.).
4. Integrating First-Party Data Across Channels
How to use your data to personalize marketing campaigns on Google Ads, Facebook, Email Marketing, and more.
5. Case Studies and Success Stories
Real-world examples of brands that successfully leveraged First-Party Data to achieve significant marketing results.
SPEAKERS
ANDRÉ BATISTA
André is a versatile professional serving as the Business Manager and Data Lead Analyst at Inner Data, where they excel at harmonizing data analytics with strategic business decisions.
With a profound background in data science, André transforms intricate datasets into actionable insights that fuel growth and efficiency. His expertise extends to crafting data-driven strategies, optimizing processes, and boosting profitability.
An avid learner, André stays at the forefront of industry trends, actively contributing to forums and publications. In this dual role, he epitomizes the convergence of analytical acumen and visionary leadership, setting new industry standards for excellence.
