Senior Pivot /
Social Media Ads Specialist

Out-create the machine. Do not try to out-target it

We are looking for a Senior Pivot / Social Media Ads Specialist to join our Paid Media team. The job has changed. Meta’s Andromeda retrieval engine and Advantage+, TikTok Smart+ and LinkedIn’s automated campaigns have absorbed most of the targeting and bidding decisions a specialist used to make by hand. What is left is harder and worth more: the quality and diversity of what you feed the model, the integrity of the signal you send it, and the honesty of the measurement you read back.

That is what we mean by Pivot. Not restlessness for its own sake, but the discipline of reading real-time data and moving budget, audience and creative direction before the results move. You will run large-scale campaigns across Meta, TikTok, LinkedIn and Pinterest, design full-funnel strategies from awareness to retention, and lead social commerce on TikTok Shop, Instagram Shopping and Pinterest catalogs.

You will do it inside a Martech-independent agency, which changes the conversation. We are not in the business of defending a platform’s self-reported ROAS. You will build measurement that triangulates platform data, GA4 and client CRM, and run incrementality tests when a channel claims more credit than it earned. You will work side by side with our Creative, Data and Tech squads, and with the AI and agentic tooling that lets a small team ship creative at the volume the platforms now demand.

What you will actually do

• The “Pivot” MindsetRead real-time performance and move budget, allocation and creative direction before the results do. Peak performance and resilient performance are different targets, and you are accountable for both.
• Creative Systems, Not Single AdsRun paid social as a creative supply chain. Brief, test and rotate a portfolio of conceptually distinct assets per campaign, because concept diversity, not another headline variant, is what current delivery models reward.
• Strategize & ExecuteBuild, manage and optimize large-scale paid social campaigns (Meta, TikTok, LinkedIn, Pinterest) aligned with client business goals rather than platform vanity metrics.
• Full-Funnel ManagementDesign comprehensive full-funnel strategies, from brand awareness to conversion and retention, and decide where automated campaign types genuinely help and where they quietly cannibalise.
• Social CommerceLead the strategy and execution of Social Commerce initiatives (TikTok Shop, Instagram Shopping, Pinterest Catalogs), including feed quality, creator-led formats and the operational reality of selling in-platform.
• AI AccelerationDefine the workflow for AI-augmented creative testing; use generative tools to iterate on hooks and visual angles at pace. Spot agentic opportunities and hand them to the technical team to build into reusable solutions.
• Signal & AttributionOwn the signal chain end to end: pixel, CAPI, server-side tagging, consent-safe event design and clean UTMs, plus the audience segmentation and attribution modelling that all depend on it.
• Honest MeasurementTriangulate platform data, GA4 and client CRM, report on blended efficiency rather than a single platform’s ROAS, and run holdout, incrementality or geo-lift tests when a number looks too good to be true.

Technical & platform skills

Experience

Minimum 4 to 5 years of hands-on experience in paid social, including meaningful budget run through the current automated campaign types, not only through manual structures.

Platforms

Expert-level knowledge of Meta Ads Manager, TikTok Ads and LinkedIn Campaign Manager, including Advantage+, Smart+ and their equivalents, and a clear view of which decisions each one takes away from you.

Creative judgement

Ability to brief and judge creative for performance: hooks, formats, UGC against studio, and the concept diversity that keeps a campaign from fatiguing in two weeks.

Tracking & signal

Deep understanding of tracking setups: GTM and server-side GTM, Meta CAPI, TikTok Events API, mobile SDKs, and consent-safe event design under GDPR and ePrivacy.

Measurement

Comfort with blended efficiency, modelled conversions and attribution windows, plus hands-on experience running holdout, incrementality or geo-lift tests.

Social commerce

Practical experience with TikTok Shop, Instagram Shopping or Pinterest Catalogs, and with the feed and catalogue quality that decides whether any of it converts.

AI & agentic workflows

Working use of generative tools inside the creative and analysis loop, and an eye for what should become an agentic workflow instead of a manual routine.

Languages

Fluency in English and Portuguese (Spanish is a plus).

Behavioral skills

Pivot Mindset

Extreme agility and resilience to shift strategies based on real-time data, and the judgement to know when the right move is to touch nothing.

Analytical Prowess

Strategic mindset that looks beyond the numbers to find the actionable business insight, and that distrusts a metric before celebrating it.

Project Coordination

Capable of coordinating a group of marketers working across specific projects and clients.

Stakeholder Management

Proven ability to handle multiple high-budget accounts and complex stakeholders simultaneously.

Strategic Planning

Ability to translate business goals into scalable media plans, and to defend the plan when the platform recommends otherwise.

Straightforwardness

Straightforward, but kind. You tell a client when a channel is taking credit it did not earn.

Drive

Capable of taking decisions and driving initiatives without waiting for permission.

Collaborative Spirit

Proactive in working across multi-disciplinary teams, above all with creative, where most of the performance now lives.

Kindness

At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.

Not required. Noticed.

• Knowledge of Feed Management tools (Channable, Feedonomics) and of Data Visualization in Looker Studio.
• Experience running both e-commerce and lead generation in the same year, and a clear view of how differently they behave under automation.
• Hands-on work with a creative production pipeline, in-house studio or creator network operating at volume.
• Exposure to marketing mix modelling or media mix analysis alongside platform reporting.
• Experience with Reddit, Snapchat or emerging placements beyond the big three.
• Familiarity with automation and agentic tooling (n8n, Make, or equivalents) applied to media operations.
• Previous agency experience handling multiple concurrent clients and budgets.