Open role, MAP
Salesforce Marketing
Cloud Specialist
Implementation and optimisation on Salesforce Marketing Cloud, from data model to running operation. Delivery first, with a hand in solution design and presales.
Implementation, optimisation and daily operation on SFMC
As a Salesforce Marketing Cloud expert in our Marketing Automation & Personalization (MAP) team, you will participate in different projects, from implementation to the optimisation of processes and daily operations. While mostly focused on delivery, you may be involved across the entire project lifecycle, including presales.
The work sits close to the data. A Marketing Cloud instance is only as good as its data model, and most of the difference between a programme that scales and one that becomes unmaintainable is decided in the first weeks: how data extensions are structured, how relationships are defined, and how much logic is left implicit.
We have been delivering Salesforce Marketing Cloud since 2018 and were among the first teams in Portugal to do it, across more than thirty cases in retail, finance, industry, food, tourism, energy, fashion and services. That matters for you in a practical way: there are people here who have already made the mistakes, and the platform is moving fast enough that nobody is expected to arrive knowing all of it. Solid fundamentals and the appetite to keep learning are what we are actually looking for.
What you will actually do
- Solution DesignApply solid knowledge of architecture and design of supported solutions in Salesforce to shape what gets built.
- Requirements TranslationTranslate business requirements into development requirements for high technical quality and scalable solutions, following best practices.
- Journeys & AutomationBuild and maintain journeys, automations and campaign logic in Journey Builder, Automation Studio and Email Studio.
- Data ModelDesign and maintain data extensions, relationships and attributes so segmentation stays fast and the setup stays maintainable.
- IntegrationsConnect Marketing Cloud to the surrounding systems through APIs and connectors, and make the data flow reliable rather than manual.
- Delivery QualityEnsure high quality levels in the delivered solutions, including testing before anything reaches a real audience.
- DeliverabilityKeep sending reputation, authentication (SPF, DKIM, DMARC) and consent handling in order, since none of the rest matters if the message does not arrive.
- Autonomous PlanningPlan and independently carry out the activities required to prepare the various outputs within a project or project stream.
- Client RelationshipResponsibly manage the daily relationship with the client, within your sphere of action.
- Presales SupportContribute to scoping and estimation when a new project is being shaped.
Technical & platform skills
- Platform experience
- Hands-on experience with Salesforce Marketing Cloud across Email Studio, Journey Builder and Automation Studio.
- Architecture
- Solid knowledge of the architecture and design of supported Salesforce solutions, and the judgement to keep a build simple.
- Data & SQL
- Comfort with data extensions and relationships, and basic SQL queries inside the platform.
- Email build
- Basic HTML and CSS for email, with the discipline that email rendering demands.
- Integrations
- Basic knowledge of the Marketing Cloud APIs and of how the platform connects to CRM, e-commerce and data sources.
- Project practice
- Experience working on multidisciplinary projects, and the ability to multi-task effectively in a fast-paced environment.
- Languages
- Good knowledge of English, and fluency in Portuguese.
Behavioral skills
- Ownership
- Accountability for what you deliver, including after it goes live.
- Clear Communication
- Strong communication with clients and with the multidisciplinary teams around a project.
- Detail Orientation
- Meticulous with entry criteria, suppression and audience definitions, where errors reach real people at scale.
- Pragmatism
- Preference for the solution that the client’s team can actually maintain.
- Adaptability
- Comfortable moving between client contexts and adjacent platforms rather than defending a single tool.
- Kindness
- At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.
- Analytical Mindset
- Capable of putting data first and obsessed with insight building, always with client satisfaction and business results in mind.
- AI Readiness
- Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
- Results-Oriented Zeal
- An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.
Not required. Noticed.
- Salesforce certification, in Marketing Cloud or adjacent clouds.
- AMPscript, for dynamic content and personalisation inside a send.
- Deeper SQL, beyond basic queries, for segmentation and data preparation at volume.
- Deeper integration experience: building and maintaining API connections rather than only working with ones already in place.
- Exposure to Marketing Cloud Next, or curiosity about where the platform is heading.
- Salesforce Flow alongside Journey Builder.
- An interest in Agentforce and in what agentic automation changes for a marketing team. Nobody here is expected to have shipped it yet.
- Data 360, formerly Data Cloud, or another CDP feeding Marketing Cloud. Our data team leads that side, so familiarity is a plus rather than a requirement.
- Real-time personalisation, or cross-cloud work alongside Sales Cloud or Service Cloud.
- Exposure to other automation platforms, such as HubSpot or Klaviyo, and a view on the trade-offs.
- Experience migrating a client onto or off Marketing Cloud.
A Digital, Tech and AI Business Partner
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences. We believe that our people are our most valuable asset, and we are committed to fostering a culture where they can grow, innovate, and thrive.
Our value proposition is holistic and new generation. We combine services with proprietary products, custom data and proprietary frameworks, so the client gets one capability aimed at their business results, not a stack of separate disciplines. You get to work across all of it.
The part most
job ads skip
- A front-row seat in a growing agency placing AI at the centre of how we work and how we serve our clients, both in service and products. Senior peers in every discipline, our sharpest edge and your fastest growth.
- A culture of autonomy connected to a clear orientation towards action and performance. You own your projects end-to-end and have real space to grow. The rhythm is intense and evolution happens at a fast pace.
- Direct exposure to a wide range of use cases, industries, and clients across 80+ countries, with real impact on what gets shipped.
- Continuous learning alongside a cross-functional team of automation, data, media, and creative specialists.
Why join the navy when you can be a pirate?
Portugal, hybrid, full time. Direct client impact from day one, alongside senior peers in every discipline.
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