Open role, MAP
Marketing Automation
Specialist
Design the journeys that run after the click: email, SMS, push and the logic underneath. Salesforce Marketing Cloud and HubSpot, from data model to lifecycle programme.
Automated customer journeys, from data model to lifecycle
We are looking for a Marketing Automation Specialist with solid experience in Salesforce Marketing Cloud, HubSpot or similar platforms, to join our Marketing Automation & Personalization (MAP) team.
This person will play a key role in designing, implementing, and optimizing automated customer journeys across channels, aligning with both marketing goals and business outcomes. The role demands strong project management skills, strategic thinking, and hands-on platform experience.
Most of the work is upstream of the send. A journey is only as good as the data model it reads from and the events it reacts to, so you will spend as much time on segmentation, attributes and integrations as on the campaign itself. You will do it inside a Martech-independent agency, which means recommending the platform that fits the client rather than the one we happen to resell.
The P in MAP is the half that is easy to underinvest in. Automation is what makes a message arrive; personalization is what makes it worth receiving, and without it a well-built programme is just faster generic mail. You do not need to arrive an expert in it, but you should care about the difference.
What you will actually do
- Customer JourneysBuild, optimize, and manage automated customer journeys and lifecycle programs across email, SMS, push and workflows.
- Strategy TranslationTranslate business needs into scalable marketing automation strategies that survive contact with a real data set.
- Data & SegmentationWork with data from multiple sources, CRM, e-commerce, analytics and CDP, to drive segmentation and personalization.
- Project LeadershipLead and manage projects from concept to execution across internal and external stakeholders.
- Cross-Team CollaborationCollaborate closely with marketing, data, sales, and tech teams to ensure a unified customer experience.
- Performance & TestingMonitor and analyze campaign performance, identifying opportunities for testing and optimization.
- Frameworks & StandardsContribute to the development of marketing automation frameworks and best practices that other Pirates can reuse.
- Deliverability & ComplianceKeep sending reputation healthy and consent handling correct, under GDPR and ePrivacy, so the programme stays effective and defensible.
- Market AwarenessStay updated on marketing tech trends, automation tools, and privacy regulations.
Technical & platform skills
- Experience
- Minimum 2 years of hands-on experience with Salesforce Marketing Cloud and/or HubSpot.
- Lifecycle practice
- Experience in email marketing, workflows, lead scoring, lifecycle marketing, segmentation, and A/B testing.
- Data logic
- Understanding of data flows and marketing automation logic: data extensions, attributes and APIs.
- Business acumen
- Strategic mindset with strong analytical skills and the ability to tie a journey to a commercial outcome.
- Project management
- Ability to run a project end to end and handle multiple stakeholders without losing the thread.
- AI literacy
- Literacy in Tech and AI subjects, and practical understanding of how LLMs and agents work: context, tools, memory, and why the same prompt can return different answers. Sophisticated use of AI platforms, both with efficiency and security.
- Languages
- Fluency in English and Portuguese.
Behavioral skills
- Ownership
- Strong sense of accountability for the programmes you run, including the numbers they produce.
- Clear Communication
- Ability to explain an automation design, and where it can fail, to marketing and to engineering alike.
- Detail Orientation
- Meticulous with segmentation rules, entry criteria and suppression logic, where small errors reach thousands of people.
- Adaptability
- Comfortable moving between platforms and client contexts rather than defending a single tool.
- Kindness
- At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.
- Analytical Mindset
- Capable of putting data first and obsessed with insight building, always with client satisfaction and business results in mind.
- AI Readiness
- Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
- Innovation Lover
- Someone seeking continuous growth and desiring to be part of innovative solutions.
- Results-Oriented Zeal
- An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.
Not required. Noticed.
- Salesforce or HubSpot certifications.
- Experience with personalization: dynamic content, recommendations or real-time decisioning in a lifecycle programme.
- Experience with loyalty or retention programmes, and how they feed back into the automation layer.
- Familiarity with other marketing automation tools (Mailchimp, Klaviyo, ActiveCampaign).
- SQL, HTML/CSS or AMPScript knowledge.
- Experience with a CDP feeding the automation layer.
- Prior agency experience running lifecycle programmes for several clients at once.
A Digital, Tech and AI Business Partner
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences. We believe that our people are our most valuable asset, and we are committed to fostering a culture where they can grow, innovate, and thrive.
Our value proposition is holistic and new generation. We combine services with proprietary products, custom data and proprietary frameworks, so the client gets one capability aimed at their business results, not a stack of separate disciplines. You get to work across all of it.
The part most
job ads skip
- A front-row seat in a growing agency placing AI at the centre of how we work and how we serve our clients, both in service and products. Senior peers in every discipline, our sharpest edge and your fastest growth.
- A culture of autonomy connected to a clear orientation towards action and performance. You own your projects end-to-end and have real space to grow. The rhythm is intense and evolution happens at a fast pace.
- Direct exposure to a wide range of use cases, industries, and clients across 80+ countries, with real impact on what gets shipped.
- Continuous learning alongside a cross-functional team of automation, data, media, and creative specialists.
Why join the navy when you can be a pirate?
Portugal, hybrid, full time. Direct client impact from day one, alongside senior peers in every discipline.
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