Google Ads Specialist
Shopping

What you will actually do

• Campaign ManagementPlan, implement, and manage Google Ads campaigns with a focus on Shopping, across Performance Max, Standard Shopping and the search inventory that supports them.
• Merchant CenterCreate and optimize product data in Merchant Center, resolving disapprovals and keeping the catalogue eligible, complete and competitive.
• Feed StrategyOwn the feed as the main lever: titles, attributes, custom labels, supplemental feeds and the product segmentation that lets bidding work on the right items. Feed completeness is now scored by Google and affects both impression share and cost.
• ProfitabilityWork to targets that reflect margin rather than platform ROAS alone, using custom labels and supplemental data to steer spend towards the products that are actually worth selling.
• Catalogue SegmentationDecide what deserves its own campaign or asset group, what should be excluded, and what is quietly consuming budget without returning it.
• Analysis & ReportingAnalyze performance and produce reports that explain what is driving results, not only what happened.
• Measurement HygieneKeep conversion tracking and GA4 configuration sound, because automated bidding works from the signal it is given.
• Creative & AssetsBrief and judge the image, video and text assets that Performance Max consumes, and use Merchant Center’s own AI asset tooling with an eye on whether the output actually represents the product.
• Market AwarenessStay up to date with market trends and best practice in Google Ads and e-commerce, in a product area that has changed name, interface and logic more than once in two years.
• CollaborationWork closely with other Pirates across data, creative and CRM, sharing knowledge and pushing towards a common goal.
• Growth OpportunitiesIdentify new growth and optimization opportunities across accounts, always in search of the next challenge.

Technical & platform skills

Experience

Over 3 years of experience managing Google Ads campaigns, with meaningful e-commerce budget behind you and time spent inside automated campaign types rather than only manual structures.

Shopping & Merchant Center

Mastery of Google Shopping and Merchant Center, including feed rules, supplemental feeds, product data quality and diagnostics.

Performance Max

Hands-on experience running Performance Max for retail: asset groups, listing groups, exclusions, brand controls and reading the reporting it gives you rather than the reporting you wish it gave you.

E-commerce platforms

Experience with e-commerce platforms and product feeds, and with at least one feed management tool such as Channable or Feedonomics.

Analytics

Knowledge of web analytics tools, Google Analytics 4 above all, and the ability to reconcile what it says with the ad platform instead of choosing whichever number is kinder.

Measurement setup

Working understanding of how conversion tracking is set up, and of why it matters to a bidding algorithm.

Analytical skills

Strong analytical and data interpretation skills, applied at product level rather than to account averages.

Communication

Excellent communication and teamwork skills, with a genuine spirit of camaraderie.

AI literacy

Literacy in Tech and AI subjects, and practical understanding of how LLMs and agents work: context, tools, memory, and why the same prompt can return different answers. Sophisticated use of AI platforms, both with efficiency and security.

Languages

Fluency in English and Portuguese.

Behavioral skills

Performance Drive

Passion for performance and results, and the persistence to keep working an account after the obvious wins are gone.

Curiosity

Appetite for the next platform change, and for testing it rather than reading about it. This channel rewrites itself regularly and the people who do well treat that as the job.

Commercial Sense

Interest in the client’s margin, not only in their ROAS, and comfort asking what a product actually earns.

Ownership

Accountability for the accounts you run and for what you promise a client.

Collaborative Spirit

Proactive in working across multi-disciplinary teams, sharing knowledge rather than holding it.

Kindness

At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.

Analytical Mindset

Capable of putting data first and obsessed with insight building, always with client satisfaction and business results in mind.

AI Readiness

Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.

Results-Oriented Zeal

An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.

Not required. Noticed.

• Google Ads certification, though it is not mandatory.
• Additional years of experience beyond the range above, for a broader remit and more ownership over strategy.
• Deep expertise in retail and e-commerce, and a feel for how a catalogue, a season and a margin behave.
• Mobile app ads knowledge, and how app campaigns differ from the web side of retail.
• DV360 and the wider Google Marketing Platform, alongside our GMP team.
• Amazon Ads, or retail media beyond Google.
• Experience running Shopping across several markets, languages and currencies.
• Local inventory ads, or bridging online campaigns to physical stock.
• Profit-based measurement, such as POAS, and the data work needed to make it real.
• Enhanced conversions and Consent Mode: how each one is implemented and what it changes in the data a bidding algorithm sees.
• Server-side tagging, or first-party data activation through Customer Match.
• Feed automation: scripts, rules engines or custom tooling that keeps a large catalogue correct without manual work.
• Marketplace or comparison shopping advertising alongside Google.
• Experience with subscription or repeat-purchase retail, where lifetime value changes what a first sale is worth.