Open role, Core | Performance
GMP / DV360
Campaign Manager
Run programmatic campaigns end to end across display, video, audio and connected TV, with the trafficking and tracking that make the numbers trustworthy. DV360 for buying, CM360 for trafficking, Floodlight for truth.
Programmatic execution across display, video, audio and CTV
We are seeking a results-driven and highly analytical GMP / DV360 Campaign Manager to join our media operations team. You will be the expert responsible for the end-to-end execution, management, and optimization of our high-stakes programmatic campaigns across display, video, audio, and Connected TV inventory.
This role requires deep, hands-on expertise with the Google Marketing Platform, specifically Display & Video 360 for programmatic buying and Campaign Manager 360 for centralized ad trafficking and reporting.
You will translate strategic media plans into precise, efficient technical execution, driving tangible performance results for our clients and ensuring best-in-class operational governance.
What you will actually do
- DV360 SetupLead the full lifecycle of programmatic campaign setup within DV360, including creating Insertion Orders and Line Items, setting bidding strategies such as Target CPA and vCPM, managing pacing, and allocating budget.
- CM360 Ad ServingOwn the ad trafficking process using CM360, including uploading and quality-checking creatives, generating placement tags, and managing creative assignment across platforms.
- Tracking ImplementationImplement and manage Floodlight tags and custom variables within CM360 to accurately track campaign conversions and site activity, ensuring data integrity for optimization and reporting.
- Inventory ManagementSecure and manage premium media inventory through Private Marketplaces and Programmatic Guaranteed deals, ensuring compliance with brand safety and verification standards.
- Real-Time OptimizationProactively monitor campaign performance (CPA, CTR, viewability, completion rates) and implement continuous, real-time optimizations in DV360 to ensure all KPIs are met or exceeded.
- Audience StrategyExecute complex audience targeting strategies using first-party data, third-party segments, and Google’s audience solutions within DV360.
- TroubleshootingRapidly diagnose and resolve technical issues related to ad delivery, tracking discrepancies, bidding problems, and creative rejection.
- Unified ReportingUse CM360’s reporting interface to generate comprehensive, deduplicated performance reports across all channels and platforms for internal and external stakeholders.
- Quality AssuranceEnforce strict naming conventions, campaign governance, and quality control checks across all DV360 and CM360 configurations.
Technical & platform skills
- Experience
- Minimum 2 years of dedicated, hands-on experience managing and optimizing campaigns using Display & Video 360.
- CM360
- Expert proficiency in Campaign Manager 360 for ad trafficking, tag generation, and Floodlight implementation.
- Programmatic ecosystem
- Deep understanding of real-time bidding, DSPs, SSPs, private marketplaces, and various ad formats (standard, HTML5, video with VAST and VPAID).
- Media metrics
- Solid grasp of digital media metrics (CPM, CPC, vCPM, CPA, ROAS, viewability) and their application in campaign optimization.
- Strategic metrics
- Understanding of engaged sessions, microconversions, CAC, LTV, OmniROAS and similar, and of how digital and marketing metrics connect to business metrics.
- Brand safety
- Familiarity with ad verification and brand safety solutions such as IAS, DoubleVerify and Moat.
Behavioral skills
- Analytical Rigor
- Exceptional ability to interpret campaign data, troubleshoot discrepancies, and derive actionable insights from performance trends.
- Execution Focus
- Meticulous attention to detail and a high commitment to operational excellence and accuracy in technical setup.
- Time Management
- Proven ability to manage multiple complex campaigns simultaneously under tight deadlines.
- Team Collaboration
- Strong verbal and written communication skills to effectively collaborate with media planners, data teams, and creative specialists.
- Problem Solver
- Proactive approach to identifying potential technical issues and developing quick, sustainable solutions.
- Kindness
- At Wise Pirates we promote and admire kindness, regardless of rhythm, intensity, or efficiency.
- Analytical Mindset
- Capable of putting data first and obsessed with analytical initiatives and insight building, always with client satisfaction and business results in mind.
- AI Readiness
- Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
- Innovation Lover
- Someone seeking continuous growth and desiring to be part of innovative solutions.
- Results-Oriented Zeal
- An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.
Not required. Noticed.
- Experience with other Google Marketing Platform products (Search Ads 360, Google Analytics 360, Studio).
- Certification in DV360 and/or CM360.
- Basic knowledge of HTML and JavaScript for creative quality assurance or tag implementation.
- Experience with data visualization tools such as Tableau or Looker Studio.
- Experience with final clients in an agency or consultancy role.
A Digital, Tech and AI Business Partner
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences. We believe that our people are our most valuable asset, and we are committed to fostering a culture where they can grow, innovate, and thrive.
Our value proposition is holistic and new generation. We combine services with proprietary products, custom data and proprietary frameworks, so the client gets one capability aimed at their business results, not a stack of separate disciplines. You get to work across all of it.
The part most
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- A front-row seat in a growing agency placing AI at the centre of how we work and how we serve our clients, both in service and products. Senior peers in every discipline, our sharpest edge and your fastest growth.
- A culture of autonomy connected to a clear orientation towards action and performance. You own your projects end-to-end and have real space to grow. The rhythm is intense and evolution happens at a fast pace.
- Direct exposure to a wide range of use cases, industries, and clients across 80+ countries, with real impact on what gets shipped.
- Continuous learning alongside a cross-functional team of automation, data, media, and creative specialists.
Why join the navy when you can be a pirate?
Portugal, hybrid, full time. Direct client impact from day one, alongside senior peers in every discipline.
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