Open role, Data Strategy
First-Party Data, AI
and Consent Strategist
Design measurement that survives the end of third-party cookies, stricter EU rules and AI in the middle of everything. First-party data, consent and server-side measurement, in the same seat.
Measurement that holds up when the rules change
We are looking for a First-Party Data, AI & Consent Strategist to join our Data Strategy practice and help our clients navigate the new reality of marketing measurement: a world without third-party cookies, with stricter EU regulation, and with AI moving to the centre of how brands operate.
This is a senior, cross-disciplinary role that sits at the intersection of first-party data strategy, consent management, server-side measurement, and emerging AI compliance under the EU AI Act. You will be the internal authority on EU data and AI regulation as it applies to brand digital operations, translating regulatory change into concrete, conversion-friendly action plans for our clients and our internal teams.
The position is open as full-time or fractional (2 to 3 days per week), reporting to the Head of Data, with strong dotted lines to Compliance and Strategy. You will work side by side with our Data, Media, AI, and Tech squads to design frameworks the wider team can deploy across accounts.
What you will actually do
- First-Party Data StrategyDesign first-party data strategies for clients transitioning away from third-party cookie dependence, including identity, data collection, and activation models.
- Consent FrameworksArchitect CMP implementations that are both legally compliant (GDPR, ePrivacy) and conversion-optimised, balancing user rights with measurable performance.
- Server-Side MeasurementImplement and advise on server-side tagging setups (GTM Server, GA4, Matomo, Piano) to reduce reliance on client-side and US-origin scripts.
- Regulatory TranslationConvert ongoing regulatory developments (cookieless web, GA4 DPA decisions, ePrivacy, and the EU AI Act) into pragmatic client roadmaps and internal playbooks.
- AI ComplianceMap how the EU AI Act and surrounding guidance impact martech stacks, AI-driven personalisation, and automated decision-making across our client portfolio.
- Playbooks & EnablementCreate repeatable frameworks, audits, and toolkits that the wider Wise Pirates team can deploy across accounts.
- Stakeholder CommunicationBe the trusted voice for clients, legal teams, and Wise Pirates leadership on what is changing and what to do about it.
Technical & platform skills
- Experience
- 4 to 7 years of experience in digital analytics, data strategy, or privacy-focused marketing.
- EU regulation
- Strong working knowledge of GDPR, ePrivacy, and the EU AI Act, with the ability to translate them into operational decisions.
- Consent platforms
- Hands-on experience with Consent Management Platforms (OneTrust, Cookiebot, Didomi, or equivalents).
- Analytics
- Solid background in GA4, Matomo, or Piano Analytics, and server-side tagging architectures.
- CDPs & attribution
- Familiarity with Customer Data Platforms (CDPs), data clean rooms, and modern attribution modelling.
- Client work
- Experience designing first-party data and consent strategies for medium-to-large brands.
- Languages
- Fluent English; Portuguese is a plus; an additional EU language is a strong plus.
Behavioral skills
- Regulatory Curiosity
- You follow how EU data and AI regulation evolves and translate it into business-friendly language.
- Business-First Mindset
- You connect compliance and data architecture to real marketing outcomes, not just to risk avoidance.
- Cross-Functional Communication
- You make complex legal and technical concepts understandable to media, creative, and C-level stakeholders.
- Pragmatism
- You build for what clients can realistically operate, not for theoretical perfection.
- Kindness
- At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.
- AI Readiness
- Interest and nativeness in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
- Innovation Lover
- Someone seeking permanent growth and desiring to be part of innovative solutions.
Not required. Noticed.
- Background at a Data Protection Authority (DPA), a privacy consultancy, or as DPO at a mid-to-large EU brand.
- Relevant certifications (CIPP/E, CIPM, IAPP AI Governance Professional).
- Experience with data clean rooms (Google Ads Data Hub, Habu, LiveRamp) and identity solutions.
- Hands-on experience auditing or implementing AI governance frameworks under the EU AI Act.
- Prior exposure to MarTech, digital operations, or client-facing agency environments.
A Digital, Tech and AI Business Partner
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences. We believe that our people are our most valuable asset, and we are committed to fostering a culture where they can grow, innovate, and thrive.
Our value proposition is holistic and new generation. We combine services with proprietary products, custom data and proprietary frameworks, so the client gets one capability aimed at their business results, not a stack of separate disciplines. You get to work across all of it.
The part most
job ads skip
- A front-row seat in a growing agency placing AI at the centre of how we work and how we serve our clients, both in service and products. Senior peers in every discipline, our sharpest edge and your fastest growth.
- A culture of autonomy connected to a clear orientation towards action and performance. You own your projects end-to-end and have real space to grow. The rhythm is intense and evolution happens at a fast pace.
- Direct exposure to a wide range of use cases, industries, and clients across 80+ countries, with real impact on what gets shipped.
- Continuous learning alongside a cross-functional team of automation, data, media, and creative specialists.
Why join the navy when you can be a pirate?
Portugal, hybrid, full time. Direct client impact from day one, alongside senior peers in every discipline.
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