Copy and Content Writer

What you will actually do

• ResearchResearch a topic properly before writing it: sources, studies, product documentation and, where it helps, a conversation with someone who actually knows. Most of what separates a useful piece from a generic one happens before the first sentence.
• Performance CopyWrite ads, hooks and landing pages for paid social, search and display, in the volume and variation that current delivery models need.
• Editorial ContentProduce longer-form content that earns its place: articles, guides and pages built on a real argument rather than a keyword.
• Brand VoiceDefine and hold a brand’s voice across channels, and adapt it without losing it.
• Search & Answer EnginesDo the keyword and intent work with the SEO and GEO team, and structure content to rank as well as to be quoted.
• Written to Be CitedWrite for extraction, not only for reading. A direct answer in the opening lines before the context expands, a clean heading hierarchy, short paragraphs, lists, comparison tables and question-led sections where they genuinely fit, and a verifiable fact or source often enough that the piece has something worth lifting. These are the shapes AI answers actually take content from, and they happen to make a page better for a human too.
• Bilingual WritingWrite natively in Portuguese and English, and adapt rather than translate when a message crosses markets or cultures.
• Publishing & CalendarWork to a content calendar, publish in the client’s CMS, and keep existing content current rather than only producing new pieces.
• Briefing & CollaborationWork with design, media and strategy from the brief onwards, so copy and image are conceived together.
• AI Orchestration & Human-in-the-LoopProducing good content now requires using AI well, and that is a skill in its own right rather than a convenience. Orchestrate the tools: choose the right one for each step, prompt and feed it properly, chain steps where that helps, and know what each model is weak at. Work within our security and privacy rules, and be deliberate about what client material goes into which tool. Above all, know exactly where you are the human in the loop: which claims you verify yourself, which drafts never ship without your edit, and which decisions are never delegated. You sign the work, so you answer for what the tool invented.
• AI-Assisted ProductionUse generative tools to widen options and speed up iteration, and edit hard enough that the output does not read like the tool produced it.
• Editing & ProofingEdit and proof your own work and that of others, and hold a quality line when volume is under pressure. Grammar, punctuation and consistency are the floor, not the achievement.
• MeasurementRead what your writing did: click-through, engagement, conversion, organic visibility, and whether a client gets mentioned when someone asks an assistant about their category. Test headlines and angles against each other, and let the result change the next piece.

Technical & platform skills

Experience

2 to 4 years writing professionally for digital, in an agency, in-house or as a freelancer with real clients. The seat is open across that range, and we adjust scope to the person rather than the other way around.

Portfolio

A portfolio we can read, showing both short-form performance copy and longer editorial work.

Writing craft

Exceptional written communication, with grammar, punctuation and spelling you do not need someone else to catch.

Research ability

Strong research skills across multiple sources, and the judgement to tell a solid source from a confident one.

Languages

Native-level Portuguese and strong English, with a genuine ear in both.

SEO & GEO foundations

Solid understanding of SEO: keyword research, search intent and on-page basics. Plus an interest in what makes content quotable by an AI answer, which is a craft question as much as a technical one.

Digital marketing

Working understanding of how a campaign is structured, what a funnel is, and what a piece of copy is supposed to do in it.

CMS & publishing

Comfort publishing in a CMS, WordPress above all, and basic HTML where a page needs a hand.

AI orchestration

Sophisticated, fluent use of generative tools: the right tool per step, prompting and context that actually change the output, awareness of security and privacy limits, and clear judgement about where a human checkpoint is mandatory. Knowing which tasks are not worth handing over is part of the skill.

Adaptability across formats

Comfort moving between a six-word hook and a two-thousand-word piece in the same day, across several brands and voices.

Behavioral skills

Kindness

At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.

Bravery

Willing to propose the braver line, and to defend it with a reason rather than a preference.

Wiseness

Judgement about what is worth saying, and about what should be cut.

Communicative

Clear and direct with teams and clients, in writing and in the room.

Sociable

Genuinely collaborative, at ease working closely with design, media and strategy.

Curiosity

You want to understand the client’s business, not only their brief. It shows in the writing.

Receptive to Feedback

Able to take an edit without taking it personally, and to separate taste from evidence.

Analytical Mindset

Capable of putting data first and obsessed with insight building, always with client satisfaction and business results in mind.

AI Readiness

Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.

Ownership of the Output

Whatever helped produce it, the work is yours once you send it. That applies to facts, sources and tone alike.

Results-Oriented Zeal

An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.

Not required. Noticed.

• Additional years of experience beyond the range above, for a broader remit and more ownership over voice and strategy.
• A degree in Communications, Journalism, Marketing, Literature or similar, though the portfolio matters more.
• Scriptwriting and storyboarding for short-form video, where the first three seconds decide everything.
• Experience writing for e-commerce, including product and category pages at volume.
• UX writing, or interface copy.
• Experience building or maintaining a tone-of-voice guide for a brand.
• Hands-on generative engine optimisation work, or curiosity about how brand mentions in AI answers are tracked and moved.
• A third language, and the cultural fluency that makes localisation more than translation.
• Prior agency experience writing for several clients and voices at once.