Vektora by Wise PiratesIn use by our creative studio since July 2026

The frontier of AI image and video. Better work, faster, chosen per brief.

For brands that need AI image and video at volume. Vektora is the studio our creative team produces that work in: the leading image and video models in one place, the right one proposed for each brief. Quality and speed come first; a competitive price follows.

What makes it ours: we built it, our crew runs it, and our art directors review the work.

Book a meeting Bring a brief; see what Vektora would do with it.
Three briefs

A drink launch key visual, a lifestyle shot and a juice product splash, all 4:5

A soft-drink can standing on a reflective surface under a solar eclipseKey visual · 4:5AI
A young woman in a yellow shirt biting into a sandwich on a sunny balcony, making a peace signLifestyle · 4:5AI
A juice carton bursting through a splash of water and fresh apple slices, on a sky-blue backgroundProduct · 4:5AI

Auto proposed a model for each pieceNext: review by our art directors

AI-generated work from our creative studio. The brief and the steps around it are illustrative.
Up to 41% more effectivewith Vektora*
17 curated models and toolsalways up to date with the leading tech
Multiple providers per modelfor the best cost benefit

* Internal benchmark with probabilistic data across different industries, then studied. See the results

The problem

AI creative is now a choosing problem, not a prompting problem.

The models get better every few weeks. The way most teams choose and use them has not.

01

One subscription, one catalogue

The platform decides which models you get, not the brief.

02

The best models are scattered

Text, product light and video sit with different makers, each with its own account.

03

Each model reads a brief its own way

The same words make a strong frame on one model and a wasted one on the next.

04

Seats, and costs that move

A licence per person, used or not, and terms that change without notice.

Results

Measured against the same work without Vektora.

From our internal probabilistic benchmark study on client work: up to 41% more effective. In the first group, the same budget, used better.

  • Three clients, same budgets. With Vektora, results came sooner and were more effective, with more parallel creative paths.
  • One large client, peak season. Many assets, one campaign, tested against the same campaign without Vektora.
Index: the same work without Vektora = 100. Peak season: Vektora was 29% more effective and competitive than the same campaign test without it; the bar shows effectiveness. Probabilistic benchmark study, internal and unaudited; anonymised clients.
How it decides

The right model, briefed the way it reads.

Two parts of Vektora work before anything is spent, at no cost.

Auto

While the brief is typed, Auto proposes the model, format and duration, with a one-line reason, within each model's limits.

The assistant

One click on Improve rewrites the brief the way each model's maker documents it.

The person always decides. Auto and the assistant suggest; a person presses Generate, and can override both.

BriefSummer poster for a surf brand, headline "High Tide"

Auto suggests
Model
Model A
Format
4:5
Duration
none

Why: The headline has to be legible.

Improve: written for this model

"HIGH TIDE" in bold condensed letters across the top, over a turquoise wave under a low, warm sun, with clean space left below the title.

0 credits for both.

Example briefs. Model letters are placeholders.
Text in the image

Why the model is chosen per brief.

Headlines, lettering and labels are where the wrong model fails first: the words come out garbled, and the frame is made again. So the model is matched to the brief before anything is spent.

A wrong model is the most expensive frame: it is paid for, then redone. A brief with words in it goes to a model that sets text well.

A purple coffee poster: an espresso cup ringed by coffee beans, under a hand-lettered headline
Lettering and a headline that read cleanly. AI-generated work from our creative studio.
Plan B

Work that keeps moving, even when a provider fails.

Each model is sold by multiple providers we connect, on different terms, for the best cost benefit. Vektora buys each request from the best available offer that day; if it fails, the next takes over; if all fail, the credits return.

One request for one model goes to the cheapest of three providers selling it. Provider A fails, Provider B answers, and the frame is delivered with its real cost recorded.ONE REQUESTSame model, video, 8 sCredits held onceBalance checked firstProvider ACheapest verified offer todayFailed. Next offer.AnsweredNot neededWaitingCallingCOSTProvider BSecond cheapest todayFailed. Next offer.AnsweredNot neededWaitingCallingCOSTProvider CThird cheapest todayFailed.AnsweredNot neededWaitingCallingCOSTRESULTFrame deliveredReal cost recordedin the ledgerOne request for one model goes to the cheapest of three providers selling it. Provider A fails, Provider B answers, and the frame is delivered with its real cost recorded.ONE REQUESTSame model,video, 8 sCredits held onceBalance checked firstProvider ACheapest verified offer todayFailed. Next offer.AnsweredNot neededWaitingCallingCOSTProvider BSecond cheapest todayFailed. Next offer.AnsweredNot neededWaitingCallingCOSTProvider CThird cheapest todayFailed.AnsweredNot neededWaitingCallingCOSTRESULTFrame deliveredReal cost recordedin the ledgerOne request for one model goes to the cheapest of three providers selling it. Provider A fails, Provider B answers, and the frame is delivered with its real cost recorded.ONE REQUESTSame model, video, 8 sCredits held onceProvider ACheapest verified offer todayFailed. Next offer.AnsweredNot neededWaitingCallingCOSTProvider BSecond cheapest todayFailed. Next offer.AnsweredNot neededWaitingCallingCOSTProvider CThird cheapest todayFailed.AnsweredNot neededWaitingCallingCOSTRESULTFrame deliveredReal cost recorded
A recreation. Providers are not named; cost bars show order, not amounts.

What "best available" means. The cheapest offer among the providers we connect, that day, from their official pages. A plan B provider can cost more, and the real cost is what gets recorded.

Budgets

A budget that holds, on every project.

Inside our studio, every generation records who made it and its real cost, and can be tied to a project and client. A project budget shows a warning in the project at the level set for it (80% by team design, adjustable per project), and blocks generation at 100%. It is how we keep cost and quality under control.

A recreation of our internal cost control on a demo project. Demo figures, not client prices. Warning at 80% by team design, adjustable per project.
Compared

Three ways to make AI image and video. One that is ours.

Multi-model catalogues and team plans exist elsewhere. We add the combination, run by an agency that answers for the work.

A per-seat AI creative platformBuying models directlyVektora, run by our studio
Choosing the modelFrom the platform's catalogue.Model by model, by hand.Auto proposes, the assistant briefs, a person decides.
New modelsWhen the platform adds them.Once someone opens another account.Once their limits and costs are checked.
If a provider failsDepends on the platform.Someone retries or switches by hand.The next provider takes over, automatically.
How models are boughtA seat per person, used or not.Account by account, at list rates.Each request from the best available offer; no seats.
Cost controlUsage per person, on some plans.Pieced together from several invoices.Project budgets with a warning and a block at 100%; cost per generation, by project and client.
Who owns the toolThe vendor.Nobody: it is a set of accounts.Wise Pirates.

Generic categories, not named products. A per-seat platform can be cheaper per unit on some models, and may include extras such as stock.

Status

In production, in beta, next.

What our studio uses every day, what it is testing, and what is being built.

In production

  • The router, with plan B. Multiple providers per model for the best cost benefit: each request bought from the best available offer; if one fails, the next takes over.
  • Project budgets, with cost by client. A warning in the project at the level set for it (80% by team design, adjustable per project); generation blocked at 100%.
  • Auto, our proprietary score. It proposes model, format and duration for each brief.
  • The prompt assistant. It writes each prompt from the 12 official model guides.
  • AI labelling. Every generation carries an AI badge inside Vektora, and downloaded files may be labelled as AI-generated.

In beta

  • Flows. Multi-step recipes (generate, variations, upscale, relight, to video), each step costed before it runs.

Next

  • A Figma plugin. Generate without leaving Figma.
  • Model duel. The same brief in several models, side by side.
  • Scheduled Flows. A recipe that runs on its own, at a set time.
How you get it

An easy solution, not a tech stack.

Not a SaaS you buy: Vektora is the studio we produce your work in. Start with one campaign.

  1. 01

    One brief

    Our creative team reads it with you and proposes the assets, the models and the paths worth testing.

  2. 02

    Produced in Vektora

    More creative paths in parallel, under the project's budget. Our art directors review the work, and the decisions are theirs.

  3. 03

    Scale

    More campaigns, and saved recipes for the ones that repeat.

  • Nothing to install

    No licence, no seat and no login for your team. Our studio works in Vektora; you get the work.

  • No platform lock-in

    Models change, the studio stays. Your assets come as files you keep, and you can stop any time.

  • In Europe, and certified

    The app, the database and the files are in Europe. Vektora operates within Wise Pirates' ISO 27001-certified information security management. We also hold ISO 9001.

  • Accountable

    A named owner at Wise Pirates maintains Vektora and answers for it.

Two questions we always get: Will we have to buy licences and learn a new tool? Is there any lock-in or cyber risk?

The science behind it

Built to be trusted with money and with the work.

Built by our R&D team, with method. What keeps the money and the work safe, at the level of what it does, not how to copy it.

The test that protects the money

Twenty-five requests. One balance.

Twenty-five requests of 10 credits each hit a balance of 100 at the same moment. Exactly ten go through, fifteen are refused, and the balance ends at 0, never below. Twelve more tests check the warning level (80% by team design, adjustable per project) and the 100% block; all run on every change, among 450+ automated tests.

Engineering record. Coverage, not outcome.
Twenty-five requests of 10 credits each hit a balance of 100 at the same moment. Exactly ten are accepted and pass through the balance, the fifteen others are refused where they stand, and the balance ends at 0, never below.25 REQUESTS AT ONCE10 credits eachBALANCEACCEPTEDdebited once each15 refused where they stand: not enough balance0never below 010101010101010101010101010101010101010101010101010Twenty-five requests of 10 credits each hit a balance of 100 at the same moment. Exactly ten are accepted and pass through the balance, the fifteen others are refused where they stand, and the balance ends at 0, never below.25 REQUESTS AT ONCE, 10 EACH15 refused where they standACCEPTED, DEBITED ONCE EACHBALANCE0never below 010101010101010101010101010101010101010101010101010
Recreated from the test; which ten win the race varies by run.

Six principles, in two halves

Protects the money

  1. 01

    Money first, refunded on any failure

    Credits are checked and debited in one short step before any provider is called, and the database itself stops a balance going negative. Any failure, cancellation or time-out returns them, as a new line.

  2. 02

    An append-only ledger

    No movement is ever edited or deleted; a refund is a new line. Costs are kept in the provider's billing currency and shown in euros at the ECB daily rate. For image generations, the recorded costs are reconciled against the providers' own invoices, so the ledger can be checked against what was actually billed.

  3. 03

    Prices verified by tier and date

    Every rate is read on the provider's official page by resolution, duration and option, and dated. Vektora orders exactly the tier it charged credits for, a rule born in August 2026, when a provider's default billed about twenty times the credited amount.

Protects the work

  1. 04

    Providers change, the studio does not

    Each provider sits behind its own adapter, so one can be added, swapped or dropped without touching the rest. On a failure the next offer takes over. Once a request moves on to the next provider, it never goes back to one that already failed, and a full queue fails fast instead of making the person wait.

  2. 05

    Written from the makers' own guides

    Each guide is dated and rechecked when it changes; a model without one gets no assistant. Your text and images are material to rewrite, never instructions to follow, and nothing is added that nobody asked for.

  3. 06

    Files kept, in Europe

    Results are copied to our private storage in Europe, so the work never depends on a provider keeping it.

Method and hosting

How it is built, where it runs

Five stages from requirements to launch; ten functional and fourteen non-functional requirements, each traced to a module and a test. Every change is scanned for secrets and personal data. AI agents help write code but never see secrets or production data; a person reviews large changes.

The app, the database and the files are in Europe; generation runs at the model providers, outside the EU. The assistant keeps briefs for 12 months, never images. Only Wise Pirates accounts sign in; provider keys sit in a managed vault. Daily backups, and any release rolls back in one step. All of it runs within our ISO 27001 certification.

What we do not publish

The frames are public. The recipe is not.

Public: what Vektora does, how it behaves, how it is tested.

Not published: how Auto decides, how the assistant is tuned, who we buy from and on what terms, and how sign-in is secured.

Why Wise Pirates

Your business result. A great team and five pillars to move it.

Two pillars we run for you, three we own, and the crew at the centre answering for your number.

Judged on your KPIs, with part of our fee on the line.

62client NPS, six surveys
500+brands since 2017
100+crew, one house
See our value proposition
Your result at the centre, the crew around it, and five pillars joined by ten connectionsYOUR KPI140ServicesWE RUN ITTech EnablingWE RUN ITProprietaryTechnologyWE OWN ITProprietaryFrameworksWE OWN ITCustom DataWE OWN IT10 of 10 connections lit · illustrative indexYour result at the centre, the crew around it, and five pillars joined by ten connectionsYOUR KPI140ServicesWE RUN ITTech EnablingWE RUN ITProprietaryTechnologyWE OWN ITProprietaryFrameworksWE OWN ITCustom DataWE OWN IT10 of 10 connections lit · illustrative index
Centre: your result. Ring: the crew. Corners: the five pillars.
Frequently asked questions

The questions we hear most.

What is Vektora by Wise Pirates?

Vektora is the AI image and video studio Wise Pirates built for its creative team and produces client work in: image and video models from the leading makers in one place, the right one proposed for each brief, with a plan B if a provider fails.

Does Vektora improve results?

In our internal probabilistic benchmark study, yes: up to 41% more effective. Across three clients with the same budget: about 30% faster and 41% more effective. On one large peak-season campaign: 29% more effective and competitive. Internal and unaudited.

Which AI image and video models does Vektora use?

A curated set of 17 models and tools, always up to date with the leading tech, from makers such as Google, OpenAI, ByteDance, Black Forest Labs and Ideogram, plus open-source tools. We test new models as they ship and keep only what earns its place.

Do clients pay for each generation?

No. Generation costs are our internal production costs. In client work and in our AI Factory models, we keep prices among the most competitive in the market, with good quality, thanks to a senior and stable creative team, our own studios, strong AI capability and Vektora.

How does Vektora control AI generation costs per project?

Every generation records its real cost and can be tied to a project and client. A project budget shows a warning in the project at the level set for it (80% by team design, adjustable per project), and at 100% generation is blocked before any provider is charged.

Where are the files stored, and does data leave Europe?

The app, the database and the files are in Europe. Generation runs at the model providers, outside Europe, so the brief and any reference images go to the provider serving that request.

How is AI-generated content marked in Vektora?

Every generation carries an AI badge inside Vektora, and downloaded files may be labelled as AI-generated. We state what the tool does; we make no compliance claim.

Will we have to buy licences and learn a new tool?

No. There is nothing to install, no seat to buy and no login for your team. Our studio produces in Vektora; you receive the work.

Is there any lock-in or cyber risk?

No lock-in: your assets are delivered as files, and you can stop at any time. Vektora never touches your systems, and only Wise Pirates accounts sign in. It operates within Wise Pirates' ISO 27001-certified information security management.
Start here

Your next brief, run through Vektora.

One meeting with our creative team. Bring a brief and we show you what Vektora would do with it: the models we would propose, and why. A detailed brief gets a detailed answer.

Book a meeting

Old ways won't open new seas.