Your business result. A great team and five pillars to move it.
The same obsession since 2017: real impact on your results, not vanity metrics. A great team does the work, five pillars make it count, and part of our fee depends on your number.
Who we are. Wise Pirates is a Portuguese, fully independent marketing, data and AI agency, founded in 2017, global through ICOM, the international network of independent agencies.
When delivery stops being the problem, it stops being the advantage.
For almost a decade our answer came in two parts: we do the work, and we run the platforms you already pay for. Both are still true. But excellent service on tools everyone rents ends up competing on price.
So we built the part nobody can rent: our own software, methods and data, all pointed at your result.
Same start, two roads. One drifts into a price fight. The other competes on what it can prove.
Two we run for you. Three we own.
A pillar is one thing we bring to your result. Each one helps on its own. None of them is the argument on its own.
We run it
Services
The people who run your media, sites, content, data and CRM every day. They also build our products, so each one starts from a real, paid-for problem.
In practice: the team that spots the problem ships the fix.
Tech enabling
The tools you already pay for: Google, Salesforce, HubSpot, Klaviyo, Shopify and the rest. Running them seriously is half the value.
In practice: you keep your stack, and it starts earning its licence.
We own it
Technology
Software in production, with a name, an owner and its limits published next to its gains. Not a resold licence.
In practice: WAndrome scores a creative before you spend a cent on it.
Frameworks
Written methods that record what was promised and what happened, so a year later you get a straight answer.
In practice: Every framework hands you its record: the Logbook in Wise Sidecar, the Ruler in Wise BI Foundry.
Custom data
Data we source from the market and build ourselves, not a subscription. Your own data serves only you and trains nothing.
In practice: Wise Horizon turns our own market sources into one weekly signal per product.
Ten named products, eight of them live, inside a pipeline of more than thirty.
The list is not the argument. The multiplication is.
Follow one real question. Data makes it answerable. The framework decides what counts as an answer. The technology reads at a pace no person can. The team decides. And it lands on the platform where the money moves.
The questionWhich creative goes behind the launch?
Board-readyAn answer you can take to a board. Sourced, agreed up front, read at speed, decided by people, live where the money moves.
Take one pillar away and the question still gets an answer. It just stops being one you can take to a board.
Judged on your KPIs, with part of our fee on the line.
Business and marketing numbers together: sales, margin, cost per customer, whatever your board already reads. Four things you can hold us to.
Written before day one.
The KPI, where it stands today, how we measure it and how the fee splits: all on paper before the work starts.
Our fee follows your number.
A lower base fee, plus a success fee on the KPI we agreed. A real part of our revenue is at stake, so when a quarter misses, we feel it too. We tell you, and we course-correct.
Half guided by us, half the way you work today. Your metric decides.
Same budget, same objective, judged on the metric you already trust. If our half does not move your number, we say so and you stop. We have lost some.
- Agree the metric
- Split the budget
- Read it on your metric
- Scale, change or stop
Promise next to result.
At every review, what we promised sits next to what happened, in the record our frameworks hand you: the Logbook, the Ruler. Anything we measured ourselves is flagged as an internal benchmark.
| Review | We promised | What happened |
|---|---|---|
| Q1 | Margin per order to the agreed target | Above target Kept |
| Q2 | Same target | Below. We told you and changed the plan Missed |
| Q3 | Same target | Above target again Kept |
Pillars are tools. People chase the result.
Every pillar runs through the crew. They decide, they ship, and they answer for the number.
Specialists in one house, not a freelance network assembled for each pitch.
Engagement in Gallup's top 5%, with one of the lowest talent turnover rates in the market. The people you meet stay.
No account layer between you and the work. You talk to the people doing it.
The people who run your accounts build our products. Through Wit Academy, we make your team stronger too.
Who we are, and why wise and pirate: About us →
Five ways to plug us in.
Same obsession, same KPIs, whichever shape fits your team.
The method, step by step: How we do it →
From tech enabler to AI enabler.
The same obsession, applied to a new layer: real AI inside companies, with the security it needs. Choosing partners now weighs as much as choosing technology.
What the pillars already measure, graded.
Every figure carries its grade, on the same line. Internal benchmarks are measured by us, on our own deployments, and unaudited.
Checked by others
Have a number in mind? Tell us the number to move →
The short answers.
Who are Wise Pirates?
What is the Wise Pirates value proposition?
How is this different from a typical agency?
How do you get paid?
How do we know it works for our business?
Is our data used to train your products?
Do we have to change our tools or learn new software?
How can we work with you?
Tell us the one number you want to move.
Sales, margin, cost per customer, retention. Tell us the metric and where it stands today.
Let's talk →- You tell us the number.
- We come back with the plan and how we will measure it.
- Target, measurement and fee split agreed in writing before day one.
