EU Martech Stack
Consultant Sovereignty

Where sovereignty stops being a slide and starts being a stack

We are looking for an EU Martech Stack Consultant to help our clients navigate the shift toward sovereign, EU-native marketing technology. As regulatory pressure intensifies (GDPR enforcement, DORA, NIS2) and dependency on US-origin tooling becomes a strategic risk, this role sits at the intersection of strategy, compliance and martech architecture.

You will work directly with clients in regulated and sovereignty-sensitive sectors (finance, health, public sector and beyond), auditing existing stacks, designing migration paths to EU-compliant alternatives, and shaping the consent, data and measurement layers that underpin modern marketing operations. You will also help productise this practice internally, contributing to Wise Pirates’ “Sovereign Martech Audit” as a flagship advisory offer.

This role reports into a PT-based lead and is positioned to generate direct client impact and revenue from day one.

What you will actually do

• Stack Audit & MigrationAudit client martech stacks for US-origin dependencies and design pragmatic migration paths to EU-compliant alternatives across analytics, CRM, advertising and automation.
• EU-Native Tooling MapBuild and maintain a curated, opinionated map of EU-native tools (e.g., Matomo, Plausible, Piwik PRO, EU CDPs and DSPs), keeping it current as the ecosystem evolves.
• Discovery & Strategy WorkshopsLead client workshops on first-party data, consent architecture and measurement strategy, translating business questions into a clear data layer and tag governance plan.
• Compliance TranslationStay current on regulatory shifts (GDPR enforcement, ePrivacy, DORA, NIS2) and translate them into actionable, prioritised client guidance.
• ProductisationCo-develop the “Sovereign Martech Audit” as a repeatable, productised service: frameworks, deliverables, pricing logic and case studies.
• Pitch SupportSupport new business pitches in sectors with high sovereignty pressure, contributing diagnostic frameworks and credible technical narratives.
• Funding AngleWhere relevant, help clients identify and co-write applications for EU funding programmes (e.g., Digital Europe Programme) tied to digital transformation projects.

Technical & platform skills

Experience

4 to 8 years of average experience in martech strategy, digital consulting, or marketing technology, ideally in agency, consultancy or in-house martech lead roles at regulated EU brands.

EU-native landscape

Strong working knowledge of the EU-native martech landscape, including GA4 alternatives (Matomo, Plausible, Piwik PRO) and EU-based CDP, CRM and DSP options.

CDP & CRM

Solid grasp of CDP & CRM strategy, data layer architecture, and measurement design.

Tag & consent

Hands-on familiarity with tag management and consent management platforms (e.g., GTM/Server-side GTM, Tealium, Cookiebot, OneTrust, Didomi).

GDPR & ePrivacy

Practical understanding of GDPR and ePrivacy obligations as they apply to tracking, profiling and advertising activation.

API integrations

Comfort with API integrations and how marketing platforms exchange data in real-world stacks.

Client advisory

Experience leading client advisory conversations and running structured workshops.

Languages

Fluent written and spoken English; Portuguese is an ideal plus; a third language (French or German) is a strong plus.

Behavioral skills

Consultative Mindset

You translate ambiguous business and regulatory questions into clear, defensible recommendations clients can act on.

Cross-Functional Communication

Excellent ability to explain martech architecture and compliance trade-offs to both technical teams and senior business stakeholders.

Curiosity & Continuous Learning

Genuinely interested in how the EU martech and regulatory landscape is evolving, and proactive about staying current.

Strategic & Analytical Thinker

Capable of moving fluently between high-level stack strategy and the operational detail of tags, events and data flows.

Results Ownership

Strong sense of accountability for the outcomes of your recommendations: adoption, compliance posture and measurable business impact.

Kindness

At Wise Pirates we promote and admire kindness, regardless of rhythm, intensity, or efficiency.

AI Readiness

Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.

Innovation Lover

Someone seeking continuous growth and desiring to be part of innovative solutions.

Vendor Neutrality

You stay focused on what each client actually needs and on regional compliance, without ideological attachment to any vendor, origin or geography. Wise Pirates works with both EU-native and international providers, and you should be naturally comfortable recommending whichever stack genuinely serves the client.

Not required. Noticed.

• Background in top-tier consultancies with strong EU martech practices (e.g., Accenture Song, Deloitte Digital, local independents) or in-house martech leadership at regulated EU brands.
• Experience with programmatic advertising and EU-based DSPs.
• Familiarity with server-side tracking architectures and first-party data activation patterns.
• Exposure to EU funding programmes (e.g., Digital Europe Programme) and grant application processes.
• Certifications in privacy, data protection (e.g., CIPP/E) or relevant martech platforms.
• Previous experience with end clients in an agency or consultancy role.