European Brand
Positioning Strategist

Where “European-first” stops being politics and starts being advantage

We are looking for a European Brand Positioning Strategist to join our Strategy practice and shape one of the most distinctive narratives in European business today: how brands and institutions communicate trust, origin and values in a moment where “European-first” is moving from a political conversation to a real commercial advantage.

This is a senior role at the intersection of brand strategy, cultural insight and European affairs. You will turn the sovereignty agenda into positioning frameworks, narrative platforms and messaging hierarchies that clients can actually deploy, across B2B, B2G and corporate communications. You will also help Wise Pirates sharpen its own positioning in this space, supporting new business pitches, thought leadership and PR.

Reporting jointly to the Chief Strategy Officer and the Creative Director, you will work side by side with our Strategy, Creative, Data and AI squads, and engage directly with senior client stakeholders across regulated and reputation-sensitive sectors.

What you will actually do

• Brand Positioning FrameworksDevelop positioning models for clients communicating a European-first or sovereign identity, articulating what their origin, values and provenance mean in practice.
• Narrative & MessagingTranslate the sovereignty trend into compelling brand narratives, campaign platforms and messaging hierarchies tailored to executive, customer and policy audiences.
• Competitive IntelligenceConduct structured audits of how European brands are, or are not, differentiating through their values, origin and regulatory posture, and identify white-space opportunities.
• B2B & B2G CommunicationsAdvise clients on brand-to-business and brand-to-government strategies where trust, compliance and provenance are decisive purchasing factors.
• Wise Pirates PositioningHelp articulate Wise Pirates’ own point of view in the sovereignty space, feeding pitches, content, PR and partnership conversations.
• Thought LeadershipCo-create white papers, event talks, bylines and op-eds that build external visibility for the practice and the broader sovereignty conversation in Europe.
• New Business SupportContribute strategic narrative and credibility to pitches across sovereignty-sensitive sectors (finance, public sector, health, industry, tech).

Technical & platform skills

Experience

5 to 8 years of relevant experience in brand strategy, strategic planning or communications strategy, ideally at European network agencies, independent brand consultancies or political/corporate communications shops.

Positioning craft

Proven ability to build positioning frameworks, narrative architectures and messaging systems for senior client stakeholders.

European context

Solid grasp of European culture, politics and business, and a genuine interest in how the EU regulatory and policy moment is reshaping brand behaviour.

Research & insight

Comfort with stakeholder research and qualitative insight work as a foundation for strategy.

B2B & B2G

Experience supporting B2B and ideally B2G communications, where trust, compliance and provenance carry strategic weight.

Written craft

Strong written craft: you can move fluently from a strategy deck to a thought leadership essay to a pitch narrative.

Languages

Fluent English (essential) and Portuguese (important); strong writing in one additional EU language is essential, and French or German is a meaningful plus.

Behavioral skills

Strategic Vision

You connect long-term cultural and political shifts to concrete brand decisions clients can act on.

Cultural Fluency

You read Europe, its tensions, languages and regional nuances, beyond stereotypes and headlines.

Narrative Craft

You shape ideas with structure and elegance, and you defend them with clarity.

Always-On Curiosity

You track how European sovereignty, regulation and brand behaviour evolve, and you keep your point of view current. Appetite for fresh angles is part of how you work.

Cross-Functional Collaboration

You work naturally with creatives, data, technologists and senior leadership, translating across domains.

Kindness

At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.

AI Readiness

Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.

Innovation Lover

Someone seeking continuous growth and desiring to be part of innovative solutions.

Not required. Noticed.

• Previous work with European institutions, public affairs firms, or political communication teams transitioning into commercial brand work.
• Published thought leadership on European brands, cultural strategy, sovereignty or geopolitics of business.
• Experience leading brand work in regulated sectors (finance, health, public sector, defence, industry).
• Familiarity with the EU policy landscape (AI Act, DMA, DSA, GDPR) and its implications for brand communications.
• Network within European media, events, and industry consortia where the sovereignty conversation is taking place.