YouTube Specialist

Channel strategy, packaging and the paid layer that carries it

Wise Pirates seeks restless people, focused on evolving to learn, on producing meaningful impacts, and on working in a highly collaborative way, in a Digital and Tech context. We want to meet people who are digital natives and full of good energy and a good attitude.

Most brands treat YouTube as a place to park videos. We treat it as the only channel that runs the whole funnel: mass discovery at the top, fifteen to twenty minutes of real attention in the middle where a proposition can actually be explained, testimony that does the convincing, and a paid layer that puts all of it in front of the right person. It is also, now, one of the sources AI answers quote, which makes a well-built channel part of how a brand gets found at all.

The seat is strategy first. You own the grid, the editorial axes and the calendar; you decide what gets made and why; you direct the packaging, which is where most channels are won or lost. Production sits with the studio and the paid layer with the media team, so your job is to hold the line between them and to be accountable for the result.

That result is a business number. Views are an input, not the point. We measure a channel on what it moves downstream, with brand and search lift, view-through and incrementality testing, because last click systematically undervalues video. Like everyone here, you will be judged on the marginal value you add to the company and to the projects you touch.

What you will actually do

• Channel StrategyOwn the strategy for a client’s channel: positioning, editorial axes, the content grid and the calendar behind it. Decide what gets made, and be able to say why each piece exists.
• The 3H GridWork the Hero, Hub and Help structure: the big moments that buy reach, the episodic series that carries consideration, and the always-on answers that catch high-intent search and feed AI citations.
• PackagingDirect titles, thumbnails and hooks against real benchmarks, and treat click-through rate and the first thirty seconds as the discipline they are. A good video with bad packaging is an unpublished video.
• Format JudgementChoose the right shape per objective: long-form and videocast for consideration, Shorts for discovery, Connected TV for reach in the living room, live and Q&A for trust.
• Content EngineMake one production feed the whole channel. A single long-form piece should yield the clips, Shorts and anchor points that circulate, rather than being published once and forgotten.
• Channel CraftKeep the channel itself working: playlists, sections, chapters, end screens, descriptions and metadata, so the surface serves someone who is deciding rather than someone who is browsing.
• Paid ActivationWork with the media team on Demand Gen, Video Reach, Video Action and CTV: what each campaign type is for, how creative is sequenced by engagement, and what the bidding is actually optimising towards.
• AnalysisRead the channel properly in YouTube Studio: retention curves, average view duration, click-through rate, traffic sources and the audience tabs. Say what the numbers mean and what changes next.
• Business MeasurementReport on what the channel moved, not on what it accumulated: brand and search lift, view-through, and the incrementality work that shows video’s real contribution.
• Search & AI VisibilityBuild the channel so it is findable and quotable: search intent, transcripts and structure, working alongside the SEO and GEO team on the same topics.
• ComplianceWork inside the rules of the sector you are in, including consent, testimonial and targeting restrictions in regulated categories. Treat compliance as a competitive advantage rather than a brake.
• Client WorkPresent strategy and results to clients, defend a recommendation, and say plainly when a channel needs patience rather than another format.

Technical & platform skills

Experience

2 to 4 years working on YouTube or video content with a commercial objective, in an agency, in-house, or running a channel of real size yourself.

Channel analytics

Fluency in YouTube Studio: retention, average view duration, click-through rate, traffic sources and audience reports, and the habit of reading them together rather than one at a time.

Packaging craft

A demonstrable eye for titles, thumbnails and hooks, and the willingness to test them rather than defend them.

Format range

Practical understanding of long-form, Shorts, live and Connected TV, and of what each is good for. Vertical and horizontal are different crafts, not different crops.

Production literacy

Enough understanding of scripting, filming and editing to brief a studio well and to judge what comes back, without needing to hold the camera.

Paid video foundations

Working knowledge of how YouTube advertising is bought: campaign types, targeting, sequencing, and what a bidding strategy is optimising.

AI literacy

Literacy in Tech and AI subjects, and sophisticated use of AI platforms in the content workflow, both with efficiency and security: research, packaging variants, transcripts and repurposing, always edited before anything ships.

Languages

Fluent Portuguese and solid English.

Behavioral skills

Kindness

At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.

Curiosity

You want to understand why something behaves the way it does, and you keep asking after the first answer.

Ownership

Accountability for what you deliver and for what you promise a client.

Collaborative Spirit

Proactive in working across multi-disciplinary teams, sharing knowledge rather than holding it.

Analytical Mindset

Capable of putting data first and obsessed with insight building, always with client satisfaction and business results in mind.

AI Readiness

Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.

Results-Oriented Zeal

An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.

Not required. Noticed.

• Additional years of experience beyond the range above, for a broader remit and more ownership over how the discipline is run.
• Having grown a channel yourself, at any scale, with the analytics to show what you changed.
• Podcast or videocast production, from format design through to a publishing rhythm that holds.
• Scriptwriting and story structure for long-form video.
• Editing, motion or thumbnail design in your own hands.
• Hands-on with Demand Gen, Video Reach or Video Action campaigns in Google Ads.
• Connected TV, and how buying and measuring it differs from in-stream.
• Brand lift or search lift studies, or incrementality and geo-lift testing.
• YouTube search and discovery mechanics, and how they connect to the wider SEO and GEO work.
• Tracking how a brand shows up in AI answers, and what video contributes to that.
• Experience in a regulated sector such as health or finance, where what can be claimed is constrained.
• Working with creators or ambassadors alongside owned channel content.
• Multi-market channels: subtitling, localisation, and what travels across languages.
• Community management on the channel itself, comments included.
• Competitor and outlier research tooling beyond the native analytics.