SEO & GEO Specialist

Technical SEO, content strategy and visibility in answer engines

We are hiring SEO specialists for our team at Wise Pirates. You will integrate and help grow a group of people developing performance through a mix of strategies, where SEO takes a central place, working with some of the most demanding brands in the field.

You will be responsible for managing SEO activities such as content strategy, link building and keyword strategy to increase rankings on search networks, for analyzing data and driving the strategy that makes clients’ websites discoverable, and for keeping up to date on trends within the industry and applying that knowledge to day-to-day challenges.

The discipline has moved. A growing share of searches end in an AI-generated answer rather than a click, which shifts part of the work from ranking a page to being the source an answer is built from. That does not make technical SEO less important, it makes it the precondition: crawlable, fast, well-structured sites with clear entities are what both a crawler and a model can actually use. If you are restless, data-driven and solution-oriented, this is a good moment to be in this seat.

What you will actually do

• Keyword & Intent StrategyBuild keyword and intent maps that reflect how people actually search, and prioritise them by commercial value rather than by volume alone.
• Content StrategyDefine what should be written, refreshed, merged or removed, and work with content and creative teams so the output serves both a reader and a search system.
• Technical SEOOwn crawlability, indexation, site architecture, internal linking, structured data and Core Web Vitals, and know which of them is actually costing a client visibility.
• Answer Engine VisibilityWork the surface where AI Overviews, AI Mode and assistants answer directly: entity clarity, citable sources, structured data and the machine-readable layer that decides what a model can quote.
• Link BuildingRun authority acquisition that survives scrutiny, based on genuine relevance rather than volume.
• Migrations & RiskProtect organic performance through replatforming, redesigns and domain changes, where most large losses actually happen.
• MeasurementAnalyse performance across Search Console, GA4 and rank data, separate what moved from what was seasonal, and report in terms of business outcome.
• International & LocalHandle multi-market and multi-language setups, hreflang and local visibility for clients operating beyond Portugal.
• Client AdvisoryExplain to a client why a recommendation matters, what it will cost them to ignore it, and what it will not fix.

Technical & platform skills

Experience

Proven hands-on SEO experience on sites with real traffic, ideally including e-commerce or lead generation at scale.

Core tooling

Google Search Console and Google Analytics 4, plus at least one of Semrush, Ahrefs, Sistrix or similar, and a crawler such as Screaming Frog.

Technical foundations

Working understanding of HTML, structured data, rendering, redirects, status codes and how a JavaScript site is or is not indexed.

Performance

Familiarity with Core Web Vitals, including INP, and the ability to tell a developer what to change rather than only that something is slow.

Content judgement

Ability to brief, edit and judge content, and to say when more content is not the answer.

Data skills

Comfort working with exports and spreadsheets at volume, and reading log or query data to support a recommendation.

Languages

Fluency in English and Portuguese.

Behavioral skills

Restlessness

You keep testing after the obvious wins are gone, and you are not satisfied by a ranking that does not move the business.

Healthy Scepticism

You distrust a correlation before you present it, especially in a channel full of confident explanations for random movement.

Clear Communication

You can make a technical recommendation land with a marketing stakeholder and with a developer, in the terms each of them needs.

Patience with Long Cycles

You can work a strategy that pays back in months without losing momentum or attention.

Kindness

At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.

Analytical Mindset

Capable of putting data first and obsessed with insight building, always with client satisfaction and business results in mind.

AI Readiness

Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.

Innovation Lover

Someone seeking continuous growth and desiring to be part of innovative solutions.

Results-Oriented Zeal

An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.

Not required. Noticed.

• Experience with generative engine optimisation or answer engine work, and a view on what can actually be influenced there.
• Experience running SEO alongside paid search on the same account, and managing the overlap honestly.
• SQL or BigQuery for working with Search Console and log data at scale.
• Python for crawling, clustering or automating repetitive analysis.
• Experience with headless or composable commerce front ends and their indexation quirks.