Open role, Social & Community
Reddit Specialist
Organic and paid on the one platform that punishes marketing that looks like marketing. Community participation, reputation management and Reddit Ads, run by someone who actually uses the place.
Organic community work and paid campaigns on Reddit
We are seeking a highly engaged and strategically minded Reddit Specialist to guarantee an excellent presence of our clients across the Reddit platform and drive community engagement that allows for better brand positioning and business goals. This role is central to our clients’ organic and paid social strategy, focusing on building genuine brand connections, extracting valuable insights, and managing advertising campaigns within one of the internet’s most unique and influential ecosystems.
The ideal candidate is an authentic Redditor who deeply understands the platform’s culture, unwritten rules, and diverse communities. You will be responsible for ethical community participation, content contribution, reputation management, and performance-based advertising on Reddit, turning platform-specific knowledge into measurable business value.
Two things make this seat matter more than it did two years ago. Reddit threads now surface heavily in search results and in the answers assistants give, so what is said about a brand there travels far beyond the platform. And Reddit remains the one large audience where an inauthentic brand voice is not ignored, it is punished in public. Judgement is the job.
What you will actually do
- Subreddit MappingIdentify and prioritize relevant subreddits for the clients’ brands, understanding each community’s specific culture, rules, and audience demographics.
- Authentic ParticipationDevelop and execute a content strategy focused on genuine participation, knowledge sharing, and value addition, rather than overt promotion. Act as the brand’s authentic voice, adhering strictly to Reddit’s community guidelines and anti-spam policies.
- Reputation ManagementActively monitor mentions of the brand, industry topics, and competitors across Reddit. Respond appropriately, manage crises, and turn negative sentiment into constructive conversations.
- Insight GenerationUse Reddit as a market research tool, extracting actionable insights on user preferences, product feedback, emerging trends, and competitor sentiment to inform product development and marketing strategy.
- Campaign ManagementDesign, execute, manage, and optimize performance-based advertising campaigns on the Reddit Ads platform, for traffic, conversions or app installs, in connection with the digital activation team.
- Targeting StrategyLeverage Reddit’s interest targeting, custom audiences, and subreddit targeting capabilities to reach high-intent, niche audiences efficiently.
- Ad Creative & CopyDevelop ad copy and creative assets specifically tailored to resonate with the Reddit community, avoiding typical corporate or overly polished advertising styles.
- Analysis & ReportingMonitor campaign performance, provide detailed analysis of key metrics such as CPA, upvote rate and comment sentiment, and iterate rapidly based on results.
- Platform-Specific ContentAdvise creative and content teams on formats and tones that perform best on Reddit, from AMAs and detailed breakdowns to discussion-led posts.
- Moderator & Community RelationsIdentify and, where appropriate, collaborate with key community leaders, high-karma users, and subreddit moderators in an ethical and transparent manner.
- Policy ComplianceStay current with all changes to Reddit’s platform policies, advertising rules, and community expectations to ensure continued ethical and effective engagement.
Technical & platform skills
- Experience
- Minimum 2 years of professional experience in a social media, community management, or digital marketing role, with a dedicated focus on the Reddit platform.
- Reddit Ads
- Proven track record of successful management and optimization of Reddit Ads campaigns, focused on measurable performance outcomes.
- Authentic Reddit user
- Demonstrated deep familiarity with Reddit culture, unspoken rules, terminology, and key subreddit dynamics, and the ability to articulate that understanding.
- Analytical skills
- Proficiency in using Reddit Analytics, advertising reporting tools, and external monitoring tools to measure organic and paid performance.
- Content creation
- Basic proficiency in creating engaging visual and text content suitable for Reddit.
- AI literacy
- Literacy in Tech and AI subjects, and practical understanding of how LLMs and agents work: context, tools, memory, and why the same prompt can return different answers. Sophisticated use of AI platforms, both with efficiency and security.
- Languages
- Fluency in English and Portuguese, with the ear to write naturally in both.
Behavioral skills
- High Emotional Intelligence
- Ability to read the room and communicate with authenticity, transparency, and humour, avoiding tone-deaf or overly promotional language.
- Discretion and Ethics
- Strong judgment in navigating sensitive topics and adhering to strict community guidelines and professional ethics.
- Proactive & Autonomous
- Ability to manage a demanding platform independently, proactively identifying engagement opportunities and risks.
- Insightful Observer
- Excellent ability to quickly process large volumes of user commentary and distill raw data into strategic business insights.
- Crisis Management
- Experience or training in handling online brand crises or negative sentiment effectively.
- Kindness
- At Wise Pirates we promote and admire kindness, independently of rhythm, intensity and efficiency.
- Analytical Mindset
- Capable of putting data first and obsessed with analytical initiatives and insight building, always with client satisfaction and business results in mind.
- AI Readiness
- Interest and fluency in using AI as a partner to deliver efficient value, respecting security and privacy regulations.
- Innovation Lover
- Someone seeking continuous growth and desiring to be part of innovative solutions.
- Results-Oriented Zeal
- An unwavering commitment to the client’s bottom line, pushing boundaries to chase the best overall performance and business goals.
Not required. Noticed.
- Experience with cross-platform community management strategies.
- Experience running an AMA session for a brand or executive.
- Familiarity with social listening tools specialized for Reddit.
- Basic coding or scripting knowledge for data gathering or automation, within Reddit’s API rules.
- Experience with final clients in an agency or consultancy role.
A Digital, Tech and AI Business Partner
Wise Pirates is a leading Digital, Tech, and AI Business Partner, operating from Portugal. With a team of 100+ professionals, we are a Martech-independent agency at the forefront of innovation in Southern Europe. Our ambition is to lead an AI-first marketing ecosystem, blending human creativity with the power of artificial intelligence.
We are dynamic, forward-thinking, and driven by data, automation, and meaningful customer experiences. We believe that our people are our most valuable asset, and we are committed to fostering a culture where they can grow, innovate, and thrive.
Our value proposition is holistic and new generation. We combine services with proprietary products, custom data and proprietary frameworks, so the client gets one capability aimed at their business results, not a stack of separate disciplines. You get to work across all of it.
The part most
job ads skip
- A front-row seat in a growing agency placing AI at the centre of how we work and how we serve our clients, both in service and products. Senior peers in every discipline, our sharpest edge and your fastest growth.
- A culture of autonomy connected to a clear orientation towards action and performance. You own your projects end-to-end and have real space to grow. The rhythm is intense and evolution happens at a fast pace.
- Direct exposure to a wide range of use cases, industries, and clients across 80+ countries, with real impact on what gets shipped.
- Continuous learning alongside a cross-functional team of automation, data, media, and creative specialists.
Why join the navy when you can be a pirate?
Portugal, hybrid, full time. Direct client impact from day one, alongside senior peers in every discipline.
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