30th June
5.30 pm GMT
Google Analytics 4:
prepare your company for the shift!
Welcome to the next generation of Google Analytics!
GA4 combines data both from website & apps and will be the new tool used by all companies. So, brace yourself and start preparing this shift right now!
WATCH THE WEBINAR
The webinar is now available for you to watch and learn more.
Watch it now!
Welcome to the next generation of Google Analytics!
GA4 combines data both from website & apps and will be the new tool used by all companies. So, brace yourself and start preparing this shift right now!
WATCH THE WEBINAR
The webinar is now available for you to watch and learn more.
Watch it now!
GA4 is the latest version of Google Analytics and it was initially created to tackle cross-device tracking limitations and gather in a unique platform data from both the web and app universe but also to support emerging industry needs and customer demands such as privacy regulations and updates, advanced insights and data insights and data activation.
Data Models
GA4 is event-based: this is the biggest difference between the two platforms. This model allows GA4 to collect data not only from websites but also from apps.
Integrations
With GA4 and contrary to UA, you can benefit from integration with Big Query and Google Marketing Platform..
Privacy
It works with Consent mode and has IP address hiding and also works with ML capabilities that allow probabilistic models for users who opt-out for analytics tracking.
WHY DO I NEED GA4?
From July 1st 2023 Universal Analytics will start to disappear and GA4 will become the new Google Analytics product available. This means that every Google Analytics user will need to migrate and get familiar to GA4. In order to not loose data, the migration needs to be done as soon as possible before the Universal Analytics sunset.
KEY TOPICS ABOUT GA4
Key topics to be covered in this webinar:
1. What is Google Analytics 4:
A measurement platform for multi-platform customer journeys in a privacy-conscious world;
2. What’s new and different:
Key features and differences from Universal Analytics;
3. What’s next:
An overview of the most important milestones and roadmap;
4. Why you should start now:
Data import capabilities, implementation tips, and resources;
5. A Marketers handbook:
How to prepare internally, what needs to change, and how to get the most out of the platform;
SPEAKERS
JOÃO NUNES
João Nunes has been helping companies transform the way they do Marketing for the past 10 years, using Data and Technology to build superior Customer Experiences. He has worked at global agency holding groups Mediabrands, Havas Group, and at Google, where he was Google Analytics Advocate between 2014 and 2016.
RICARDO FERNANDES
Currently CTO of Wise Pirates and Co-Founder of Inner Data, he seeks to help all players, big and small, to have full access and insight into internal data, and from there build a solid foundation for a cookieless world.
RICARDO FERNANDES
Currently CTO of Wise Pirates and Co-Founder of Inner Data, he seeks to help all players, big and small, to have full access and insight into internal data, and from there build a solid foundation for a cookieless world.
INÊS LIMA
