25th October
5.30 pm GMT via Google Meet
Talent centricity:
the approach every company
should follow
The concept of a Workplace is different today than ever, and so are the ways of attracting and retaining talent.
In this webinar, we will focus on the talent journey, from awareness to hiring and, finally, when people become employees — a fairly recent approach to the employer’s brand experience.
We will learn from the best practices and companies how to apply this approach at every step of the talent management journey, how People Management teams can get inspired by marketing strategies and tactics, and learn how to treat talent the way they want to be treated – as an actual client.
WATCH THE WEBINAR:
The webinar is now available for you to watch and learn more.
Watch it now!
The concept of a Workplace is different today than ever, and so are the ways of attracting and retaining talent.
In this webinar, we will focus on the talent journey, from awareness to hiring and, finally, when people become employees — a fairly recent approach to the employer’s brand experience.
We will learn from the best practices and companies how to apply this approach at every step of the talent management journey, how People Management teams can get inspired by marketing strategies and tactics, and learn how to treat talent the way they want to be treated – as an actual client.
WATCH THE WEBINAR:
The webinar is now available for you to watch and learn more.
Watch it now!
The advent of the pandemic has shifted talent management in ways never seen. Work is no longer a job, but a fulfilling way of living that must carry meaning to people’s lives. So, recruiters and companies all over the globe need to adapt to this reality and start treating the recruitment process in a completely new way.
The talent customer journey needs reshaping, and marketing plays today a substantial part, helping People Management see and treat talent as a “potential client”.
New approaches,
Recruitment processes are becoming quicker and more interactive, and employer branding is gaining more and more importance.
new tools…
Companies are developing talent pipelines and using more digital tools to help them to reach out to the talent and get the job done.
same players
But people are still humans. Companies and recruiters need to adapt their methods to this new talent culture.
KEY TOPICS OF THE WEBINAR:
Key topics to be covered in this webinar:
1. What has changed in talent management?
How the world has changed, and how People Management must adapt to the new reality;
2. Why talent is the new currency?
The misalignment between job offers and talent binds companies to shift the way of approaching talent;
3. Talent Customer Journey:
An overview of how talent should be approached and nurtured by recruiters – as a real client that has the power to choose what company fits their values and needs;
4. What Marketing brings to Talent Centricity:
How Marketing teams can help the new talent approach and what they can bring to the table;
5. The Future of Work:
What’s next? What will be the key trends for People Management teams?;
SPEAKERS
PATRÍCIA BARROCA
Currently Director of People at Sword Health, she is energetic and results-driven with hands-on experience in Human Resources Management, achieving success through the development of people-driven processes.
NÁDIA CRUZ
Currently in charge of Marketing and Communication of Natixis in Portugal. She is responsible for developing Natixis brand awareness in Portugal, implementing a dynamic employer branding strategy to support continuous growth, and building a robust corporate culture, with a significant focus on corporate social responsibility.
NÁDIA CRUZ
Currently in charge of Marketing and Communication of Natixis in Portugal. She is responsible for developing Natixis brand awareness in Portugal, implementing a dynamic employer branding strategy to support continuous growth, and building a robust corporate culture, with a significant focus on corporate social responsibility.
ANDRÉ JACQUES
Experienced C-Level Global Executive with a proven track record of growing, and improving organizations’ profitability, performance, and value in varied industries such as Fast Moving Consumer Goods (Beverages) and Executive Education, developing in Tech (3D / Digital Printing) and Digital Marketing Performance.
