9th February
11.30 am GMT
Consent Mode
Get ready while you can!
In March, Consent Mode implementation will be mandatory for every website. Are you ready for this?
Consent mode receives your users’ consent choices from your cookie banner or widget and dynamically adapts the behaviour of Analytics, Ads, and third-party tags that create or read cookies.
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March will be the month where everything shifts. Consent mode will be mandatory, specially in the EU territory, and companies are obliged to comply with relevant data privacy laws, but they also need user data to drive marketing decisions and secure ad revenue.
Building and maintaining user trust is critical to companies’ success, and transparency is a big part of that. Companies need to be transparent about privacy law requirements and explaining to users why you are asking for their data is a key part of that.
And it is also important to use a certified platform and an expert team that can help implement it the right way, following all the rules and laws
More a requirement than an option
As said before, Consent Mode is a mandatory requirement. It is important to ensure compliance and maintain the quality of the audience and measurement data in Google Ads.
Cookie banner is a must
To use Google Consent Mode V2, you have to have a cookie banner in place. This means you need to get a consent management platform (CMP) that is aligned with Google’s standards.
Users consent choices are respected
This will allow you to target even better all you marketing efforts, because you will only impact those that are really interested in your product/service.
WHY DO I NEED CONSENT MODE?
The users of website have the freedom to choose if they want you to store their information or not. And allowing this when they navigate inside your website will be mandatory. There is no way back. So, the best thing you can do is prepare this in advance. And we can help with that!
KEY TOPICS ABOUT CONSENT MODE
Key topics to be covered in this webinar:
1. What is Google Consent Mode;
2. Why do I need it;
3. How to implement Google Consent Mode;
4. What changes for my business.
1. What is Google Consent Mode;
2. Why do I need it;
3. How to implement Google Consent Mode;
4. What changes for my business.
SPEAKER
ANDRÉ BATISTA
André is a versatile professional serving as the Business Manager and Data Lead Analyst at Inner Data, where they excel at harmonizing data analytics with strategic business decisions.
With a profound background in data science, André transforms intricate datasets into actionable insights that fuel growth and efficiency. His expertise extends to crafting data-driven strategies, optimizing processes, and boosting profitability.
An avid learner, André stays at the forefront of industry trends, actively contributing to forums and publications. In this dual role, he epitomizes the convergence of analytical acumen and visionary leadership, setting new industry standards for excellence.
