900% Automated Journeys
Big Numbers
+300%
INCREASE IN
AUTOMATION PACE
+500%
INCREASE IN
EMAIL MKT SALES
+900%
INCREASE IN
CUSTOMER JOURNEYS
THE CHALLENGE
One of the european biggest hotel channels needed a boost on sales coming from email marketing, push notifications and sms in a smart way, avoiding paid media to scale at the same pace as real business growth.
The brand had already a good digital team and an interesting automation level. They needed someone to bring more speed and smarter and faster automations levels, including journey building.
HOW WE DID IT
Wise Pirates team worked as an extension of the internal team, on a hybrid model that worked perfectly. Over the first 6 months the aim was to rollout a series of around 100 automations and journeys, from which a big program of customer journeys was to be set up over another 12 months. The framework included dynamic content, dynamic audiences and smart goals, boosting email marketing sales from 2% to 12%, a boost of some million euros.
THE CHANGING PATH
- Deep Study on Existing Leadgen
- Smarter & Mobile Content
- Dynamic Content per Audience
- UX Improvements
- Booking Automated with Calendar
WHAT THEY HAD TO SAY
WHAT THEY
HAD TO SAY
“It was the perfect match, they worked in perfect harmony with our team, increase the speed we were automating by 300%, In an year, we achieved 900% more customer journeys and were able to spend less on paid media to achieve the same overall sales growth. Wise Pirates helped us also at a business advising level. It changed the way we do business forever.”
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