Lead generation was decreasing for more than 2 years in this company, due to market competitiveness increase. Wise Pirates partnered with them in a new strategy with a smarter and more automated lead generation strategy, where mobile-optimised content had a place, and automation did the rest. The health & care brand achieved not only 17% more leads, but also better qualified leads, conversions volume up 71%.
The team centered on generating good leads, instead of cheaper ones, using content to help people understand and commit. Content changed depending on the audience’s behaviour, augmenting the conversion probability. A workflow of automation allowed people to do the booking directly, without any call center needed. With a 43% better quality traffic and better CR, the business increase was significant.
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Let’s go on a
smart demo
phase together
– at no risk