43% Better Paid Leads

43% Better Paid Leads

Big Numbers

+26%

INCREASE IN
COMPANY SALES

+71%

INCREASE IN
CONVERSIONS VOLUME

+43%

INCREASE IN
PAID LEADS QUALITY

THE CHALLENGE

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Lead generation was decreasing for more than 2 years in this company, due to market competitiveness increase. Wise Pirates partnered with them in a new strategy with a smarter and more automated lead generation strategy, where mobile-optimised content had a place, and automation did the rest. The health & care brand achieved not only 17% more leads, but also better qualified leads, conversions volume up 71%.

HOW WE DID IT

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The team centered on generating good leads, instead of cheaper ones, using content to help people understand and commit. Content changed depending on the audience’s behaviour, augmenting the conversion probability. A workflow of automation allowed people to do the booking directly, without any call center needed. With a 43% better quality traffic and better CR, the business increase was significant.

THE CHANGING PATH

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  • Deep Study on Existing Leadgen;
  • Smarter & Mobile Content;
  • Dynamic Content per Audience;
  • UX Improvements;
  • Booking Automated with Calendar;

RELATED CASES.

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