317% Increase in Conversion Rate
Big Numbers
CONVERSION VALUE
TRAFFIC QUALITY
CONVERSION RATE
THE CHALLENGE
Conversion rate is a final KPI of a mix of variables. Being capable of understanding which ones are being the bottleneck is crucial to boosting global CR improvements. In this retail client, Wise Pirates was capable of identifying 5 variables for growth and by having a 16-weeks program with specific measures on each of them, the global conversion boosted over 300% and is maintaining that value until today.
HOW WE DID IT
The audience was the first variable to be identified and was changed by creating an advanced audience-building strategy. SKU and stock were the two other variables to be empowered, and finally, checkout UX and payment systems were changed to align with client expectations. It was a mix of digital marketing, e-commerce knowledge, and deep retail understanding. Experience in retail and e-commerce was crucial to achieving success.
THE CHANGING PATH
30 Variables Framework Assessment;
Audience Building Strategy;
Catalog Diversity & Stock Empowerment;
Guest Checkout & UX;
Payment Gateway Change;
WHAT THEY HAD TO SAY
HAD TO SAY
“Wise Pirates helped us understand where to focus. With a strategy of looking into 30 variables and identifying which 5 to work on, good numbers immediately started to change. We thought it was only about Paypal and the photos, but we ended up understanding what really was not allowing us to sell. Wise Pirates team has an experience of working with more than 400 brands across Europe and that made a difference in this case.”
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