+187% Organic Traffic
Big Numbers
+284%
INCREASE IN
DIGITAL IMPACTS
+13%
INCREASE IN
MARKET AWARENESS
+187%
INCREASE IN
ORGANIC TRAFFIC
THE CHALLENGE
B2B2C brands have both the need to impact their B2B customers, as well as their end customers. In this case, an important food brand in Southern Europe needed an increment of awareness and brand recognition. The strategy included paid traffic, a complete content strategy, SEO initiatives, a new YouTube Channel for Millennials, and a lot of data analysis and market insights.
HOW WE DID IT
Wise Pirates designed and operationalized the complete strategy, including a content strategy with both superficial level SEO-type blog articles and deep content, in a W-strategy module that boosted organic traffic very fast. The strategy included a mix of own content with curated one and user-generated content, in a way that produced additional interest by cross-deep-correlation.
THE CHANGING PATH
Complete Funnel Strategy Design;
Smarter & Mobile Content;
W-Content Production;
GUGC Caption and Curation;
SEO Initiatives;
WHAT THEY HAD TO SAY
WHAT THEY
HAD TO SAY
“We thought it was mostly about paid media, but Wise Pirates included a complete bucket of initiatives, from UX to content, not only at strategy-level but also making it happen. Three months after the beginning, organic traffic boosted 38%, and one year after it doubled. The team worked in a hybrid model with our marketing team and gave also training on performance and data analysis.”
RELATED CASES.
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